Practice Audit: How Nicole Brewer Built a High-Performing Insurance-Based Group Practice

Practice Audit: How Nicole Brewer Built a High-Performing Insurance-Based Group Practice

EPISODE SUMMARY In this episode of The Claim Game, Jeremy sits down with Nicole Brewer, owner of reTHINK Your Practice and reTHINK Therapy in Henderson, Nevada. Celebrating a massive 10-year milestone this year, Nicole has managed to scale an insurance-based group practice to 23 therapists while keeping her sanity intact. Even better? Nicole officially holds the highest score out of all the practice audit episodes recorded to date! Jeremy and Nicole look under the hood of her exceptionally high-scoring practice. They break down how a robust task management system eliminates mental fatigue , the rigorous boundaries required to manage 5 to 10 insurance panels , and the reality of the "$200,000 mistake" when navigating rate negotiations. If you want to know what it actually takes to scale ethically, remain stickler-compliant, and defend your revenue, this episode is your masterclass. KEYWORDS Private Practice, Revenue Cycle Management, Insurance Billing, Group Practice, Practice Growth, Credentialing, Claim Denials, Healthcare Business, Cash Flow, Asana TAKEAWAYS The Two Pillars of Billing Success: Eliminate the mental energy of tracking "what comes next". Use a task management system (like Asana) to build out workflows for AR and follow-ups , and ensure that whoever oversees your billing deeply understands how the mechanics work. Clean Data Front-Loading: To prevent "oopsie daisy" claim errors, implement a culture where client paperwork must be 100% completed before they can ever touch the calendar. This ensures both the intake team and the client know exactly what the copay and deductible expectations are upfront. The "Seasoning" of a Clinician: Expect a timeline. While you can take a graduate to fully licensed in two years, true "seasoning" and expert specialty focus typically takes an additional three years post-licensure. The Math on Dropping a Payer: High-endurance for insurance headaches isn't always a badge of honor. If a specific payer introduces a 10% denial or re-work rate, calculate the practice expense of appealing those claims. Sometimes, giving a 90-day contract notice and converting clients to a sliding-scale courtesy fee saves both your revenue and your team's administrative capacity. Rigid Payer Standards: Don't throw spaghetti at the wall. Establish a minimum floor rate for your tiers of therapists. If a commercial panel doesn’t meet the floor, pay reliably within 60 days, or allow for EDI/ERA processing, choose not to panel with them. Relationships Are Everything: Rate negotiation is a human game. Treat payer reps like human beings—memorable gestures like sending a thank-you note can go a long way. Conversely, letting a negotiation turn acrimonious can result in years of being "ghosted" without a raise. CHAPTERS 00:00 Introduction: The First 10 Years of Group Practice Growth 05:17 Systems Over Stress: How Great Billing Teams Stay Organized 11:38 Building a Culture of Training and Development 15:47 When Insurance Denials Stop Being Worth It 28:30 How to Build a Smarter Insurance Panel Strategy 36:45 How reTHINK Built a Faster Credentialing System 42:27 Why Compliance Is the Real Growth Strategy 45:27 Conclusion: The Future of Practice Operations and AI RESOURCES Today Sponsors: Jane [https://janesoftware.partnerlinks.io/pkssdcy8frdq] | One Month Grace Period Promo Code: PRACTICESOLUTIONS1MO Consulting with Nicole: Rethink Your Practice [https://www.rethinkyourpractice.com/] Visit reTHINK Therapy [https://rethinktherapynv.com/] Learn More About The Claim Game: Visit https://www.google.com/search?q=https://www.practicesol.com/podcastpracticesol.com/podcast [http://practicesol.com/podcast] The Hourglass Learning Hub: Dive deeper into RCM best practices and downloadable tools mentioned in this episode, like the various checklists and templates, by visiting https://www.google.com/search?q=https://www.practicesol.com/learning-hubThe Hourglass Learning Hub [http://practicesol.com/hourglass]. Our Blog: Explore years of educational articles on billing and practice management at https://www.practicesol.com/blogPractice Solutions Blog [http://practicesol.com/blog]. Book: For a comprehensive guide on navigating insurance, grab your copy of Insurance Billing Basics: Steps for Therapists to Successfully Take Insurance [https://shop.ingramspark.com/b/084?params=uNXNdPbOxS5D4TNWazsdh7XqorXE5axO2cJ83tU7Lgw]. Get full access to The Claim Game at jeremyzug.substack.com/subscribe [https://jeremyzug.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

The Complete Guide to Modifier Usage for Mental Health Practices

EPISODE SUMMARY In this episode, host Jeremy Zug dives straight into one of the most frustrating translation issues in the entire billing universe: modifiers. While many practice owners and CEOs think that typing in a CPT code tells the whole story, insurance company board-game logic demands a whole lot more. CPT codes are just the verbs—they tell the payer what you did. Modifiers are the syntax, the adjectives, and the location codes that give that verb a complete sentence. Without them, your claim is dead on arrival. Jeremy breaks down what he calls the Matrix of Context—the four primary variables that govern your modifier usage: Industry, Insurance Partners, Geography, and License Type. If you’re tired of playing guessing games with your cash flow or letting automated batch-denial bots hold onto your money, this episode is your blueprint for moving from billing poetry to sheer, boring precision. KEYWORDS Revenue Cycle Management, Insurance Billing, Medical Billing, Behavioral Health, Practice Management, CPT Codes, Billing Modifiers, Cash Flow, Clean Claims TAKEAWAYS CPT Codes Are Only Verbs: A CPT code tells the insurance company what service you performed, but it doesn't communicate how, where, or by whom. Modifiers provide the vital context that turns an incomplete sentence into a clean claim. The Matrix of Context: Your modifier usage is dictated by four primary variables that you or your billing team must actively govern: your industry, your specific insurance partners, your geography (where both you and the patient are located), and your exact license type. Static Information is Dead Information: You cannot memorize the matrix, and relying on a single staff member's mental notes is a recipe for an aging A/R nightmare. High-performing practices map their core CPT codes against every contract, layer on local modifiers, and update their internal dictionary dynamically when rules shift. Precision Creates Clinical Freedom: When your billing plumbing isn't leaking all over the floor, your leadership meetings can shift from stressful aging reports to expanding your organization’s vision. Boring business accuracy bulletproofs your cash flow and protects the container you’ve built for your staff and patients. Real-Time 2026 Payer Traps: Payer platforms (like Optum) are now cross-referencing federal databases in real time—if your billing data or taxonomy codes are even 1% off, automated denial bots will kick it back instantly. CHAPTERS 00:00 Introduction: Why Modifiers Make or Break Your Revenue 02:37 Modifiers: The Language Insurance Companies Actually Speak 04:24 Modifier Rules Change Everything 09:00 The Modifier Usage Guide Every Practice Needs 11:02 How Clean Billing Creates Better Care 13:01 2026 Modifier Updates You Can’t Ignore 14:40 Conclusion: From Guessing to Governing RESOURCES Today Sponsors: Jane [https://janesoftware.partnerlinks.io/pkssdcy8frdq] | One Month Grace Period Promo Code: PRACTICESOLUTIONS1MO Learn More About The Claim Game: Visit https://www.google.com/search?q=https://www.practicesol.com/podcastpracticesol.com/podcast [http://practicesol.com/podcast] The Hourglass Learning Hub: Dive deeper into RCM best practices and downloadable tools mentioned in this episode, like the various checklists and templates, by visiting https://www.google.com/search?q=https://www.practicesol.com/learning-hubThe Hourglass Learning Hub [http://practicesol.com/hourglass]. Our Blog: Explore years of educational articles on billing and practice management at https://www.practicesol.com/blogPractice Solutions Blog [http://practicesol.com/blog]. Book: For a comprehensive guide on navigating insurance, grab your copy of Insurance Billing Basics: Steps for Therapists to Successfully Take Insurance [https://shop.ingramspark.com/b/084?params=uNXNdPbOxS5D4TNWazsdh7XqorXE5axO2cJ83tU7Lgw]. Images: Modifier Usage Guide [https://drive.google.com/file/d/17xR7bVglPaLIAITSb7HcZtFMHpXxSTZ0/view?usp=share_link] Get full access to The Claim Game at jeremyzug.substack.com/subscribe [https://jeremyzug.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

Practice Audit: Dr. Dominique Dor on Group Practice Growth and Business Strategy

EPISODE SUMMARY In this episode of The Claim Game, Jeremy Zug sits down with the incredible Dr. Dominique Dor, owner of SOTM Life Skills Center in Duncanville, Texas. Dr. Dor’s journey is anything but typical. Born in Haiti and raised in Brooklyn, she overcame an ACES (Adverse Childhood Experiences) score of 10—a score that statistically suggests a life of hardship—to build a thriving group practice and a life of financial independence. Dr. Dor shares the "Wall Street Journal" moment that changed her life, why she once decided to live on only 50% of her income, and how she uses her unique I-PROFESS model to help clients move from surviving to thriving. This conversation is a masterclass in curiosity, financial accountability, and the "life skill gaps" that trauma leaves behind. KEYWORDS Private Practice, Revenue Cycle Management, Financial Literacy, Mental Health Billing, Practice Growth, Trauma Informed Care, Group Practice, Cash Flow TAKEAWAYS The Power of Financial Literacy: Dr. Dor’s career began with an unexpected mentor who taught her how to read the Wall Street Journal, proving that "language" is often the barrier between being broke and building wealth. The I-PROFESS Model: Healing isn't just about treating symptoms; it's about addressing the eight dimensions of life: Intellectual, Physical, Relational, Occupational, Financial, Emotional, Spiritual, and Social. Radical Financial Accountability: To gain the freedom to start her private practice, Dr. Dor negotiated her salaries to "buy her time back," eventually learning to live on half of her paycheck to fund her dreams. Diversifying Your Payer Mix: As a group practice owner, Dr. Dor emphasizes the importance of not becoming "top-heavy" with one insurance payer, ensuring the practice stays stable for the clinicians and staff who depend on it. Bridging the Life Skill Gap: Trauma doesn't just leave scars; it leaves gaps in the skills needed to navigate life. True clinical success involves teaching clients the skills they were never shown. CHAPTERS 00:00 Introduction: From Haiti to Healing — Dr. Dor’s Journey into Practice 05:25 The Library That Changed Everything 12:44 The Financial Accountability That Built a Practice 19:52 The Difference Between Coping and Thriving 28:18 The Economics of Preventive Care 31:13 Why Payer Mix Matters in Private Practice 33:11 Conclusion: Systems, Strategy, and the Courage to Grow RESOURCES Today Sponsors: Jane [https://janesoftware.partnerlinks.io/pkssdcy8frdq] | One Month Grace Period Promo Code: PRACTICESOLUTIONS1MO Visit SOTM Life Skills Center [https://sotmlifeskills.com/] Learn More About The Claim Game: Visit https://www.google.com/search?q=https://www.practicesol.com/podcastpracticesol.com/podcast [http://practicesol.com/podcast] The Hourglass Learning Hub: Dive deeper into RCM best practices and downloadable tools mentioned in this episode, like the various checklists and templates, by visiting https://www.google.com/search?q=https://www.practicesol.com/learning-hubThe Hourglass Learning Hub [http://practicesol.com/hourglass]. Our Blog: Explore years of educational articles on billing and practice management at https://www.practicesol.com/blogPractice Solutions Blog [http://practicesol.com/blog]. Book: For a comprehensive guide on navigating insurance, grab your copy of Insurance Billing Basics: Steps for Therapists to Successfully Take Insurance [https://shop.ingramspark.com/b/084?params=uNXNdPbOxS5D4TNWazsdh7XqorXE5axO2cJ83tU7Lgw]. Get full access to The Claim Game at jeremyzug.substack.com/subscribe [https://jeremyzug.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

Claim Submission for Private Practices: Avoid Denials & Get Paid Faster

EPISODE SUMMARY Is your practice tired of wrestling with insurance denials and watching hard-earned revenue slip through the cracks? In this episode of The Claim Game, Jeremy Zug goes upstream to the "point of inception": Claim Submission. While many providers view submitting a claim as a simple keystroke, Jeremy challenges that rudimentary thinking. He breaks down why claim submission is actually a sophisticated discipline of translation—where your clinical work is converted into the rigid, bureaucratic data points that insurance carriers demand. If your translation is off by a single letter, you’ve essentially engineered a cash flow crisis 90 days down the line. Tune in to learn the four critical tools you need to master this domain, move from clinical logic to billing logic, and ensure your "last stop" internal process leads to a deposit, not a denial. KEYWORDS Revenue Cycle Management, Claim Submission, Medical Billing, Private Practice, Insurance Denials, RCM, Healthcare Administration, Billing Logic, Practice Management TAKEAWAYS Claim Submission is Translation: It is the bridge between clinical logic (I treated the patient, I should get paid) and billing logic (you followed the rigid rules or you forfeit payment). The "Two-Centimeter" Rule: A tiny administrative error at the point of submission can spiral into a $2,000 problem 90 days later. Modifiers are Not Optional: View modifiers as vital context, not optional adverbs. Without correct codes and modifiers, a claim is "dead on arrival". The Pre-Flight Discipline: Never risk a week's worth of revenue on a hypothesis. Test new payers or providers with a single claim, verify it pays, and then scale. Data Over Drama: Rejections and denials aren't personal; they are diagnostic data points. Use them to reroute your strategy rather than just feeling frustrated. Revenue vs. Mission: A financially fragile practice can help very few people. Maximize your contracted rates to ensure your mission remains sustainable. CHAPTERS 00:00 Introduction: The Territory of Claim Submission 03:28 Why Small Errors Become Big Denials 05:16 Learning the Language of Billing 08:20 The Pre-Flight Checklist for Claims 12:57 Rejections Are Data, Not Defeat 14:51 Navigating Insurance Rate Negotiations 17:48 Case Study: The Telehealth Modifier Crisis 20:21 Conclusion: What You’re Really Searching For Is Freedom RESOURCES Today Sponsors: Jane [https://janesoftware.partnerlinks.io/pkssdcy8frdq] | One Month Grace Period Promo Code: PRACTICESOLUTIONS1MO Learn More About The Claim Game: Visit https://www.google.com/search?q=https://www.practicesol.com/podcastpracticesol.com/podcast [http://practicesol.com/podcast] The Hourglass Learning Hub: Dive deeper into RCM best practices and downloadable tools mentioned in this episode, like the various checklists and templates, by visiting https://www.google.com/search?q=https://www.practicesol.com/learning-hubThe Hourglass Learning Hub [http://practicesol.com/hourglass]. Our Blog: Explore years of educational articles on billing and practice management at https://www.practicesol.com/blogPractice Solutions Blog [http://practicesol.com/blog]. Book: For a comprehensive guide on navigating insurance, grab your copy of Insurance Billing Basics: Steps for Therapists to Successfully Take Insurance [https://shop.ingramspark.com/b/084?params=uNXNdPbOxS5D4TNWazsdh7XqorXE5axO2cJ83tU7Lgw]. Images: Claim Information Review Guide [https://drive.google.com/file/d/1EIzG5XwdBuLHHrzwQlQIfqTUfRHRWi9r/view?usp=share_link], Modifier Usage Guide [https://drive.google.com/file/d/1KRpGrf2c-aWhhmC9wbXCLQYYoRS_kcoF/view?usp=share_link], Rate Increase Notification [https://drive.google.com/file/d/1rJ6cvdOOP1_FvxmKlOkf7pxdnBel4DI6/view?usp=share_link], Rejection Resolution Guide [https://drive.google.com/file/d/1dSAZJ1Q5mO9cOpHN1eYZAAcTlPqR1f0Z/view?usp=share_link], Claim Management Spreadsheet [https://drive.google.com/file/d/1Qaz3lsGxREp0xoQUPIVnDlIO81dJTbao/view?usp=share_link] Get full access to The Claim Game at jeremyzug.substack.com/subscribe [https://jeremyzug.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

Scaling a Group Practice: Hiring, Systems & Leadership with Jamey Schrier

EPISODE SUMMARY Is your practice a "Jamey Show" or a sustainable business? In this episode, Jeremy sits down with Jamey Schrier, PT, and founder of Practice Freedom U, to discuss the messy, often painful transition from "solopreneur" to professional business owner. Jamey shares the raw story of his practice burning to the ground—literally—and why that disaster was actually the "snow day" he needed to realize he was building a prison, not a business. We dive deep into the "Mindset Upgrade" required to stop solving the same billing and hiring problems over and over again. If you’ve ever felt like an expert clinician but a struggling amateur in business, this episode is your roadmap to turning "always effing something" into an unfair advantage. KEYWORDS Practice Management, Physical Therapy, Revenue Cycle Management, Entrepreneurship, Practice Owner, Mindset Shift, Business Scaling, Hiring Best Practices, Credentialing, Healthcare Leadership TAKEAWAYS The "Pulse Optional" Hiring Trap: Most practice owners hire out of desperation (the "warm body with a pulse" method). Success requires slowing down the process and hiring based on values and clear systems rather than gut instinct. The Three Pillars of Practice: A healthy business needs Structure (the nails and roof), a Financial Model (the KPIs), and Mindset (the leader’s internal operating system). If your mindset is stuck in "Control" or "Limited Beliefs," the other two pillars will eventually crumble. Hire Slow, Fire Fast: We often do the opposite—hiring fast in a panic and taking forever to let go of a bad fit. If you can tell on day one that someone isn't the right fit, your ego shouldn't stop you from making the tough call. The 80/20 Energy Audit: Identify the 20% of tasks that drain your energy and produce the least revenue. Delegate those to someone who loves doing what you hate (like billing!) so you can stay in your "sweet spot." The Professional vs. The Amateur: Being a "pro" means stepping out of the day-to-day "clinician" role once your revenue hits a certain threshold (typically $800k+) to protect the bigger picture and implement safety systems. CHAPTERS 00:00 Building a Coaching Team 00:59 Introduction: From Burnout to Breakthrough 11:15 The Journey of Coaching and Business Growth 13:20 When Mistakes Become Your Best Teacher 17:39 Learning Payroll, HR, and Leadership the Hard Way 22:52 Choosing Growth Over Victimhood 26:29 The 80/20 Rule and Business Efficiency 31:46 Structure, Model, Mindset: The Missing Piece 39:24 Conclusion: The ROI of Doing the Work RESOURCES Today Sponsors: Jane [https://janesoftware.partnerlinks.io/pkssdcy8frdq] | One Month Grace Period Promo Code: PRACTICESOLUTIONS1MO Practice Freedom U: Jamey Schrier’s Coaching & Training [https://practicefreedomu.com/]  Connect with Jamey on LinkedIn [https://www.linkedin.com/in/jameyschrier/] Learn More About The Claim Game: Visit https://www.google.com/search?q=https://www.practicesol.com/podcastpracticesol.com/podcast [http://practicesol.com/podcast] The Hourglass Learning Hub: Dive deeper into RCM best practices and downloadable tools mentioned in this episode, like the various checklists and templates, by visiting https://www.google.com/search?q=https://www.practicesol.com/learning-hubThe Hourglass Learning Hub [http://practicesol.com/hourglass]. Our Blog: Explore years of educational articles on billing and practice management at https://www.practicesol.com/blogPractice Solutions Blog [http://practicesol.com/blog]. Book: For a comprehensive guide on navigating insurance, grab your copy of Insurance Billing Basics: Steps for Therapists to Successfully Take Insurance [https://shop.ingramspark.com/b/084?params=uNXNdPbOxS5D4TNWazsdh7XqorXE5axO2cJ83tU7Lgw]. Get full access to The Claim Game at jeremyzug.substack.com/subscribe [https://jeremyzug.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]