The Color Between The Lines with Esther Dillard
FIFA called it the equivalent of 104 Super Bowls. But with kickoff less than a month away, nearly 80% of hotels across all 11 U.S. host cities are reporting bookings below forecast. International fans are staying home. And the economic picture looks very different than it did six months ago. So what does that mean for the small business owner who was counting on this moment? In this episode of The Color Between the Lines, Esther Dillard sits down with Genera Moore Founder and CEO of Renaissance Global and author of the Sports Renaissance Economic Playbook. Genera cold-called promoters in Dubai in 2009, landed Janet Jackson for the first Abu Dhabi Grand Prix, and generated over $50 million in economic activity in five years. She breaks down exactly how entrepreneurs, creatives, educators, and community advocates can still tap into the World Cup economy with eyes wide open. What you'll hear: Why hotels are calling the World Cup a "non-event" and what that means for local businesses The 5% vs. 95% market principle that could change how you think about your customers How a bakery, a content creator, a hair care brand, and a sneaker business can all profit this summer Why football has literally stopped wars and what that tells us about culture and commerce The collaboration strategy for business owners who don't have the resources yet What it really means to be in a position to receive The Sports Renaissance Economic Playbook is FREE download it at sportsrenaissance.com Browse educator discussion guides and lesson plans built around conversations like this one search ColorBtwLinesMarket on Etsy. Get free resources delivered to your inbox subscribe at substack.com/@iamestherdillard Listen on iHeart Radio and everywhere you get your podcasts.
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