Content Connect S2E5: The BBN Social Media Manager Who Became a Performance Marketing Machine!

Content Connect S2E5: The BBN Social Media Manager Who Became a Performance Marketing Machine!

Meet Ebuka Chidube, a performance marketer who's been in the game for 4+ years, working with brands like Piggyvest, Lenco, iFitness, and even managing social media for Big Brother Naija housemates.In this episode, Ebuka shares his wild journey from studying guidance and counseling (without any guidance pun very much intended), to trying his hand at design, to becoming the guy brands call when they need serious growth. He talks about achieving 500% growth in just 2 weeks, getting Piggyvest to 5 million users in a month, and why he believes you have to be "a certain level of cracked" to succeed in marketing.If you've ever wondered what it really takes to make it in performance marketing, or why "you can work anywhere" might be the biggest lie ever told, this episode is packed with gems you need to hear.As always, we’d love to hear your thoughts! Drop a comment below and join the conversation on Instagram using #thecontentconnectshow [https://www.youtube.com/hashtag/thecontentconnectshow]. And of course, don’t forget to Like, Share, and Subscribe for more amazing content like this (please or we'd find you) :)Relevant Links below 👇: Connect with us on IG:   / thisiscontentconnect   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUZzdE12X1lVMkRHcWJwZXgwUkp5SDg4b3EzZ3xBQ3Jtc0tuUmhWb0RIX0JWbmtnclBXRXJXRFZzcXYwTmRQX0cyQ195X2ZtNjFjekF2Vk85RU5RVnVUWDNoS0NnUlh2X29KU0VWTEpzZWtKYWJFQlJITUVVakRRUi0wX2JrWGZibmhHV3hlaHk4ZFp3dWtYMWctcw&q=https%3A%2F%2Fwww.instagram.com%2Fthisiscontentconnect%2F&v=R3JD5vHRJcc] Connect with us on Twitter (X): https://x.com/contenttconnect [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDFITU9odGxjbGdMWUdzMWhIZldOcmVmY3E3UXxBQ3Jtc0ttc0N3WjlXLU56LWthVUFvakY0X0tMNVUtYVViNW1wYlQwSU9KbWNZRHJKR2VHdDZFYm5CX0pEYzNjd2ZJS1E3eUZpSjZCMjJvM3l1RnZ1QXo0Q1YzUWxNOHhDY2d4a2piZEd2eUM1dW1kd1NaUDQ2Yw&q=https%3A%2F%2Fx.com%2Fcontenttconnect&v=R3JD5vHRJcc] Read our Monthly Newsletter on Substack: https://contentconnect.substack.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0NlMVA2UWI3Z0MtVjNuT1M4dGg5TzlvM1ozZ3xBQ3Jtc0tsTGxFSWJGdW53VXN0SU9oQVQ1MUpsQm5nU2ppenZkNWJFR0tFSURjZG5WdF9majNpQV85bjk0TzUxMkxJX1pvQ01BblVfSlVyNjRoTFUwZTVuNzEydEd4SE5oWjJIMnZiWWxYVkc5R1BGazE1VDF2OA&q=https%3A%2F%2Fcontentconnect.substack.com%2F&v=R3JD5vHRJcc] Listen to us on Spotify: https://open.spotify.com/show/5amNp6s... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHo5ZWQtS1J0bDItTXN5bWNpbThnNl9yOWNZZ3xBQ3Jtc0ttQ1lwbi1TTDl1eFYxXy1rMkNJZl92eHJtNFNTMWFlanAwek12VVBLMlBhbFoxNmdrTmpUWFE2TTFhZUxZQ21zM0pKR1ZVM1h1OXhOenVobE5mTFFVMTVHTGFmZVpReHJGVW93OHVqMndfQ09IQ1BpNA&q=https%3A%2F%2Fopen.spotify.com%2Fshow%2F5amNp6s397ZaMFvplRwKHU%3Fsi%3DJOp95Sn4SWuKLWsQPteycg&v=R3JD5vHRJcc] Listen to us on Apple Podcasts: https://podcasts.apple.com/ng/podcast... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmtxYU5PcVRZWVVsQ0tiVnpYNUI4Q29pUlYtUXxBQ3Jtc0tsQjhJNXJnZHlHbzRYeVVCQ1FwelZhcUd0WUdVYmFtdTloVmJhQUQwSkVjSHVrcDNDUmN6bFNBM2pheDhSbmdCYkU4Tzd1NUlIQ0JaMk9uQ2ZSMmY4d3hWZHJMak1SSnBWNklUc0FUeXF3cnpyOXREZw&q=https%3A%2F%2Fpodcasts.apple.com%2Fng%2Fpodcast%2Fthe-content-connect-show%2Fid1816793877&v=R3JD5vHRJcc] Linktree (for other CC resources): https://linktr.ee/realcontentconnect [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2pkRjM5U2Fwbi1idWZHeHBtcjhhcDNXeG9Vd3xBQ3Jtc0ttT2ZyZ2lpRkdweVZnM0dKclQ0QXo4ZGU0a2U2R25HM1h0aXhza0RmbFc2cXJPTk1sLUotWTE5SVNRc1d5M082d1MtcTFKd0t4UU0yM3VmU3o3WjV1YmQtaExjRFF3UFdnMHFSc2pGeVZLdFl1UlJBTQ&q=https%3A%2F%2Flinktr.ee%2Frealcontentconnect&v=R3JD5vHRJcc] Wanna be our next guest? Fill this: https://forms.gle/aDf92ApuBedwDP3t6 [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFl4MV9TdmFBS3A0UERjVFFzX29uQ25RT2FGUXxBQ3Jtc0ttSW9rTGxXWm9xS015NFZFZ0tNa1JuNXprT0VqbDJwdDlHRi0zREwxd0J2c0JqbVZVcEV4bDQyVGdhU1ZFQ0FKbDNiM1hXcm9rOWxHTmZPWlcxSUpPQ2xzTWNoV2RNN3pJcGl4NkpNQ01MRld1dXlrZw&q=https%3A%2F%2Fforms.gle%2FaDf92ApuBedwDP3t6&v=R3JD5vHRJcc]Connect with Ebuka on IG: https://www.instagram.com/daevee_chi?... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjVIY2pET1dqQmNjbEFkejdPbFRKTjl2bjNVQXxBQ3Jtc0trTUZFRTVWUVhFVEpXbnhVN0tMUThuQWNKYkx4RW5vODh3UnNMTUczdTVkWWtkOXpRTE56VFNhcV9mSWFnMEVCcXE1U3owYjN5a0t0OEw4Z3RyMGhwdHFTbUZmSEZWZUhhQXVtYzJxMm9kU3JBcHM0SQ&q=https%3A%2F%2Fwww.instagram.com%2Fdaevee_chi%3Figsh%3DMThkOGMxejgxYjd4Yg%3D%3D&v=R3JD5vHRJcc] Connect with Ebuka on LinkedIn:   / ebuka-chidube-6a230518a   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmVKM3hSanFzZElXcXppejlaUEJtMHFXOThBUXxBQ3Jtc0tuTFhhOGhpajhORGpWWFpSUjg4OFRCVlhuZGFLb1gwYlUtS1VrUWtjdzZTekE2SU9NektnNk1wSFV2eC1LRUYxMl84NF9lQ2ZCVGlRYVVvVTVxUDZncmluWnN6ZWtacXRTRlB6QjRGd1M0dHIzbl9SOA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Febuka-chidube-6a230518a&v=R3JD5vHRJcc]Connect with Ebuka on Twitter (X): https://x.com/Daevee007 [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbC1nREFwT1BEQ21FcTlieElSMUlCak1vSWFKd3xBQ3Jtc0ttN2Y4ODg1b2pzbF9pc3hZTVVNZ0JJdzJ3Y0RyTF8zYTloMGZidERaV1hOSVdKQ3BlcGxLNHhMLUtZQXNUckw3QkdTWGxkNnBSNzFmX1c5OUt6Yzd4Sjl1Wk5BTUdYR2tlZXdNTjhjT3VtYjItUDNIZw&q=https%3A%2F%2Fx.com%2FDaevee007&v=R3JD5vHRJcc]

Content Connect S2E4: What 7 Years in Content Taught Abioye About Growth, Money & Execution

Meet Abioye Ogundairo, a content writer, marketer, and founder of TechWriteable, a platform helping writers build portfolios, find jobs, and collaborate with companies across the world. In this episode, Abioye shares how he went from landing his first ₦10k writing gig with zero experience to working with international clients on Upwork, and eventually starting his own company. If you’ve ever wondered how to make money from writing or turn your freelance hustle into a brand,  this episode is for you. As always, we’d love to hear your thoughts!  Drop a comment below and join the conversation on Instagram using #thecontentconnectshow. And of course, don’t forget to Like, Share, and Subscribe for more amazing content like this (please or we'd find you) :) Relevant Links below 👇:  Connect with us on IG: https://www.instagram.com/thisiscontentconnect/ [https://www.instagram.com/thisiscontentconnect/]  Connect with us on Twitter (X): https://x.com/contenttconnect [https://x.com/contenttconnect]  Read our Monthly Newsletter on Substack: https://contentconnect.substack.com/ [https://contentconnect.substack.com/]  Listen to us on Spotify: https://open.spotify.com/show/5amNp6s397ZaMFvplRwKHU?si=JOp95Sn4SWuKLWsQPteycg [https://open.spotify.com/show/5amNp6s397ZaMFvplRwKHU?si=JOp95Sn4SWuKLWsQPteycg]  Listen to us on Apple podcasts: https://podcasts.apple.com/ng/podcast/the-content-connect-show/id1816793877 [https://podcasts.apple.com/ng/podcast/the-content-connect-show/id1816793877]  Linktree (for other CC resources): https://linktr.ee/realcontentconnect [https://linktr.ee/realcontentconnect]  Wanna be our next guest? Fill this: https://forms.gle/aDf92ApuBedwDP3t6 [https://forms.gle/aDf92ApuBedwDP3t6] Connect with Abioye on IG: https://www.instagram.com/abioye_hq [https://www.instagram.com/abioye_hq?igsh=M2R3MDZuaTdnMWJv] Connect with Abioye on LinkedIn:  https://www.linkedin.com/in/peter-ogundairo [https://www.linkedin.com/in/peter-ogundairo?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app] Connect with Abioye on Twitter (X): https://x.com/abioye_hq?s=21 [https://x.com/abioye_hq?s=21]

Content Connect S2E3: How Mariam Turned Her Love For Media Into a Dream Job at Zikoko

Meet Mariam Akinbami, social media strategist, community manager, and all-round creative powerhouse at Zikoko, one of Africa’s biggest media brands. In this episode, she talks about balancing school and work (and still graduating with a first class!), shooting her shot at Zikoko, and what it really takes to stand out in the creative industry.  Watch till the end for lessons on storytelling, discipline, and doing it all, especially when it’s hard. As always, we’d love to hear your thoughts!  Drop a comment below and join the conversation on Instagram using #thecontentconnectshow. And of course, don’t forget to Like, Share, and Subscribe for more amazing content like this (please or we'd find you) :) Relevant Links below 👇:  Connect with us on IG: https://www.instagram.com/thisiscontentconnect/ [https://www.instagram.com/thisiscontentconnect/]  Connect with us on Twitter (X): https://x.com/contenttconnect [https://x.com/contenttconnect]  Read our Monthly Newsletter on Substack: https://contentconnect.substack.com/ [https://contentconnect.substack.com/]  Listen to us on Spotify: https://open.spotify.com/show/5amNp6s397ZaMFvplRwKHU?si=JOp95Sn4SWuKLWsQPteycg [https://open.spotify.com/show/5amNp6s397ZaMFvplRwKHU?si=JOp95Sn4SWuKLWsQPteycg]  Listen to us on Apple podcasts: https://podcasts.apple.com/ng/podcast/the-content-connect-show/id1816793877 [https://podcasts.apple.com/ng/podcast/the-content-connect-show/id1816793877]  Linktree (for other CC resources): https://linktr.ee/realcontentconnect [https://linktr.ee/realcontentconnect]  Wanna be our next guest? Fill this: https://forms.gle/aDf92ApuBedwDP3t6 [https://forms.gle/aDf92ApuBedwDP3t6] Connect with Mariam on IG: https://www.instagram.com/_akinbami_ [https://www.instagram.com/_akinbami_?igsh=MTVqMmhwbmljdGZndw==] Connect with Mariam on LinkedIn: https://www.linkedin.com/in/mariam-akinbami [https://www.linkedin.com/in/mariam-akinbami?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app]

Content Connect S2E2: How Fashion, Twitter, And a Little ‘luck’ Got Her Into Tech

Meet Gift Arku – a marketing associate, a fashion lover, and your favorite outspoken Twitter girlie 👩🏽‍💻👠. In this episode, Gift talks about everything from how to increase your luck surface area, to being too comfortable in a role, and why the excuse of being an introvert just doesn’t cut it anymore.  It’s fun, it’s real, and it’s packed with insider info you’ll actually use.  As always, we’d love to hear your thoughts!  Drop a comment below and join the conversation on Instagram using #thecontentconnectshow. And of course, don’t forget to Like, Share, and Subscribe for more amazing content like this (please or we'd find you) :) Relevant Links below 👇:  Connect with us on IG: https://www.instagram.com/thisiscontentconnect/ [https://www.instagram.com/thisiscontentconnect/]  Connect with us on Twitter (X): https://x.com/contenttconnect [https://x.com/contenttconnect]  Read our Monthly Newsletter on Substack: https://contentconnect.substack.com/ [https://contentconnect.substack.com/]  Listen to us on Spotify: https://open.spotify.com/show/5amNp6s397ZaMFvplRwKHU?si=JOp95Sn4SWuKLWsQPteycg [https://open.spotify.com/show/5amNp6s397ZaMFvplRwKHU?si=JOp95Sn4SWuKLWsQPteycg]  Listen to us on Apple podcasts: https://podcasts.apple.com/ng/podcast/the-content-connect-show/id1816793877 [https://podcasts.apple.com/ng/podcast/the-content-connect-show/id1816793877]  Linktree (for other CC resources): https://linktr.ee/realcontentconnect [https://linktr.ee/realcontentconnect]  Wanna be our next guest? Fill this: https://forms.gle/aDf92ApuBedwDP3t6 [https://forms.gle/aDf92ApuBedwDP3t6] Connect with Gift on Twitter: https://x.com/xo_efyaa [https://x.com/xo_efyaa] Connect with Gift on IG: https://www.instagram.com/xo.efyaa/?hl=en [https://www.instagram.com/xo.efyaa/?hl=en] Connect with Gift on LinkedIn: https://ng.linkedin.com/in/gift-arku [https://ng.linkedin.com/in/gift-arku]

Content Connect S2E1: Ore on Building a Brand That Puts People First

We’re back with a brand new season, and what better way to kick things off than with an episode all about genuine connection? In this premiere, we sit down with Ore, the Co-founder of Wii Create, a brand he has built from the ground up over the last eight years. In this episode, he shares the story behind Wii Create, his unique philosophy on mentorship, and why he believes in giving people opportunities they don’t necessarily deserve.  As always, we’d love to hear your thoughts!  Drop a comment below and join the conversation on Instagram using #thecontentconnectshow. And of course, don’t forget to Like, Share, and Subscribe for more amazing content like this (please or we'd find you) :) Relevant Links below 👇:  Connect with us on IG: https://www.instagram.com/thisiscontentconnect/ [https://www.instagram.com/thisiscontentconnect/]  Connect with us on Twitter (X): https://x.com/contenttconnect [https://x.com/contenttconnect]  Read our Monthly Newsletter on Substack: https://contentconnect.substack.com/ [https://contentconnect.substack.com/]  Listen to us on Spotify: https://open.spotify.com/show/5amNp6s397ZaMFvplRwKHU?si=JOp95Sn4SWuKLWsQPteycg [https://open.spotify.com/show/5amNp6s397ZaMFvplRwKHU?si=JOp95Sn4SWuKLWsQPteycg]  Listen to us on Apple podcasts: https://podcasts.apple.com/ng/podcast/the-content-connect-show/id1816793877 [https://podcasts.apple.com/ng/podcast/the-content-connect-show/id1816793877]  Linktree (for other CC resources): https://linktr.ee/realcontentconnect [https://linktr.ee/realcontentconnect]  Wanna be our next guest? Fill this: https://forms.gle/aDf92ApuBedwDP3t6 [https://forms.gle/aDf92ApuBedwDP3t6] Connect with Ore on LinkedIn: Shonibare Oreoluwa [https://www.linkedin.com/in/shonibare-oreoluwa?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app] Connect with Ore on Twitter: amb_ore [https://x.com/amb_ore/status/1947778264652562679?s=46&t=G73kRwOMrmuHzg0AaoHlmQ]