The Cosmetic Chronicles
In this episode, I’m covering Almay, the brand that created the first ever hypoallergenic makeup back in 1931 (!). I talk about their quick growth from prescription-only cosmetics to becoming a drugstore icon with their oil-free eye makeup remover, clear skin foundation, and eye-enhancing shadow palettes. Not to mention their recent resurgence thanks to a 2026 rebrand with their new ambassador, Miranda Kerr. Connect with me: Email: sarah@thecosmeticchronicles.com Instagram: @glowandflowbysarah [https://www.instagram.com/glowandflowbysarah] Substack: Glow + Flow Collective [https://glowandflow.substack.com/] LTK: Shop the Pod [https://www.shopltk.com/explore/glowandflowbysarah/productsets/11f0629a7b2a8512b8a00242ac110004] Sources: * https://www.almay.com/pages/ourvalues [https://www.almay.com/pages/ourvalues] * https://en.wikipedia.org/wiki/Almay [https://en.wikipedia.org/wiki/Almay] * https://www.worthpoint.com/dictionary/p/textiles-clothing-accessories/luxury-brands-and-fashion-designers/almay-cosmetic-brand [https://www.worthpoint.com/dictionary/p/textiles-clothing-accessories/luxury-brands-and-fashion-designers/almay-cosmetic-brand] * https://skintypesolutions.com/blogs/skincare/skin-care-history [https://skintypesolutions.com/blogs/skincare/skin-care-history] * https://www.cosmeticsandskin.com/cosmetic-companies-timeline.php [https://www.cosmeticsandskin.com/cosmetic-companies-timeline.php] * https://fashionista.com/2018/04/almay-inclusive-diverse-makeup-brand-controversy [https://fashionista.com/2018/04/almay-inclusive-diverse-makeup-brand-controversy] * https://www.thecut.com/2017/09/rashida-jones-will-be-an-almay-insider.html [https://www.thecut.com/2017/09/rashida-jones-will-be-an-almay-insider.html] * https://cosmeticsbusiness.com/almay-taps-miranda-kerr-face-of-brand-relaunch [https://cosmeticsbusiness.com/almay-taps-miranda-kerr-face-of-brand-relaunch] * https://beautynewsdaily.com/miranda-kerr-is-the-face-of-almays-new-look/ [https://beautynewsdaily.com/miranda-kerr-is-the-face-of-almays-new-look/] * https://furm.com/trademarks/almay-72367074 [https://furm.com/trademarks/almay-72367074] * https://www.nytimes.com/1989/03/24/obituaries/william-schieffelin-3d-67-dies-headed-wine-and-spirit-importer.html [https://www.nytimes.com/1989/03/24/obituaries/william-schieffelin-3d-67-dies-headed-wine-and-spirit-importer.html] * https://www.ebay.com/itm/256675469198 [https://www.ebay.com/itm/256675469198] * https://www.ebay.com/itm/126565464725 [https://www.ebay.com/itm/126565464725] * https://www.pinterest.com/pin/300615343858221084/ [https://www.pinterest.com/pin/300615343858221084/] * https://www.pinterest.com/pin/300615343858235694/ [https://www.pinterest.com/pin/300615343858235694/] * https://www.fundinguniverse.com/company-histories/playtex-products-inc-history/ [https://www.fundinguniverse.com/company-histories/playtex-products-inc-history/] * https://wwd.com/beauty-industry-news/color-cosmetics/almay-goes-natural-with-pure-blends-1852591/ [https://wwd.com/beauty-industry-news/color-cosmetics/almay-goes-natural-with-pure-blends-1852591/] * https://drugstorenews.com/beauty/almay-launches-pure-blends-line-cosmetics-eyes-lips-face [https://drugstorenews.com/beauty/almay-launches-pure-blends-line-cosmetics-eyes-lips-face] * https://wwd.com/beauty-industry-news/beauty-features/feature/almay-makes-bold-move-in-eye-category-699217-1932549/ [https://wwd.com/beauty-industry-news/beauty-features/feature/almay-makes-bold-move-in-eye-category-699217-1932549/] * https://www.teenvogue.com/gallery/almay-wake-up-makeup [https://www.teenvogue.com/gallery/almay-wake-up-makeup] * https://www.redcarpet-fashionawards.com/2012/12/04/kate-hudson-in-3-1-phillip-lim-almay-intense-i-color-bold-nudes-and-smart-shade-mousse-makeup-launch/ [https://www.redcarpet-fashionawards.com/2012/12/04/kate-hudson-in-3-1-phillip-lim-almay-intense-i-color-bold-nudes-and-smart-shade-mousse-makeup-launch/] * https://www.globalcosmeticsnews.com/almay-updates-recent-image-overhaul-with-second-rebrand/ [https://www.globalcosmeticsnews.com/almay-updates-recent-image-overhaul-with-second-rebrand/] * https://www.glossy.co/beauty/3-standout-strategies-driving-revlons-2026-comeback-plan/ [https://www.glossy.co/beauty/3-standout-strategies-driving-revlons-2026-comeback-plan/] * https://oac.cdlib.org/findaid/ark:/13030/c89025p3 [https://oac.cdlib.org/findaid/ark:/13030/c89025p3] * https://www.reddit.com/r/makeupdupes/comments/186hgj7/almay_discontinued_liquid_eyeliner/ [https://www.reddit.com/r/makeupdupes/comments/186hgj7/almay_discontinued_liquid_eyeliner/]
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