The Course Creator Show

Get 2 months of Senja.io for only $1! Go to http://gemmabonhamcarter.com/senja [http://gemmabonhamcarter.com/senja] and use code GEMMA at checkout. If your "happy clients" folder is a hot mess and finding a decent testimonial feels like a full-time job, this episode is for you. I'm spilling the tea on the tool that completely transformed how I collect, manage, and actually use testimonials. Spoiler: it’s not another Google Form. I’ll walk you through how this one sneaky system helped us clean up the chaos and 4x our testimonial collection rate—plus, I’ll show you how it’s actually improving conversions on sales pages without any extra work. If you’re ready to stop leaving money on the table (and wasting hours chasing down that one DM you vaguely remember), hit play. What you’ll learn: * Why testimonials are NOT a “nice to have” (they’re a necessity) * How we 4x’d testimonial submissions with one simple feature * The exact tool I use to manage all our testimonials (and why it’s worth every penny) * Ways to dynamically showcase testimonials without touching your sales page again * The AI feature inside this tool that literally writes your copy for you Mentioned Resources: * Senja: https://www.gemmabonhamcarter.com/senja [https://www.gemmabonhamcarter.com/senja] * Let’s Work Together: https://www.gemmabonhamcarter.com/programs [https://www.gemmabonhamcarter.com/programs] * What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools [https://gemmabonhamcarter.com/tools] * Connect on Social: https://www.instagram.com/gemma.bonhamcarter [https://www.instagram.com/gemma.bonhamcarter] Support the show [https://thesweetestdigs.lpages.co/pp-webinar/]

Looking for a fresh take on launching that doesn't require posting 15 Instagram stories a day? Holly Marie Haynes just cracked the code on what she calls an "antisocial launch," and the results are mind-blowing. I'm sitting down with Holly, a business strategist and podcasting pro who helps entrepreneurs build full-time income on part-time hours. She just wrapped up her eighth launch of Antisocial School using a combination that sounds almost too good to be true: a private podcast series, custom AI bots, and zero dependency on social media. The kicker? She sold out all 15 spots at $2,500 each, with most people buying in the first 24 hours. Holly's approach came out of necessity during the pandemic when she was juggling twin kindergarteners, a corporate job, and couldn't post on social media due to her executive role. What started as a workaround became a repeatable, scalable system that's now generated consistent sellouts across eight launches over three years. In this episode, Holly breaks down exactly how she combines a five-episode private podcast (10 minutes each!) with a live workshop, AI bots that actually help students implement faster, and strategic email segmentation to create launch experiences that feel both automated and deeply personal. We're talking about the tech stack, the timeline, what worked, what didn't, and why this approach might be perfect for busy entrepreneurs who want results without the social media hamster wheel. What you'll learn: * How Holly's "antisocial launch" strategy sells out 15 spots at $2,500 without heavy social media dependency * The exact structure of her private podcast funnel that hasn't changed in three years but keeps delivering results * Why she added custom AI bots to each module and how they transformed student preparation and call quality * The 8-week timeline breakdown from prelaunch to cart close (and why this one was longer than usual) * How strategic email segmentation during launch can boost conversions * The perfect tech stack for private podcasts, AI integration, and course delivery * Why prelaunch is everything and how to create congruent lead magnets that actually convert * What happens when someone steals your content mid-launch (and how to push through anyway) Resources Mentioned in this Episode: * Ditch the Social Drama private podcast: https://hollymariehaynes.com/social * Hello Audio (private podcast platform): https://gemmabonhamcarter.com/helloaudio * Kajabi (course platform) * ChatGPT (for custom AI bots) * ConvertKit (email marketing) * The Pattern app (birth chart/human design tool) Your Next Steps: * Work with Me: https://www.gemmabonhamcarter.com/programs * What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools * Connect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show [https://thesweetestdigs.lpages.co/pp-webinar/]

You know that feeling when you read someone's website and you're like... "I still have no idea WTF they do"? Yeah. Anita Siek calls it “same same copy” — and she’s on a mission to fix it. In today’s episode, I sat down with Anita, the genius behind WordFetti and Brandfetti Podcast. (Seriously, if you want to see what a 12/10 website looks like, you need to creep on hers.) We spilled ALL the tea on why so much copy sucks right now — and what you can do to fix yours. We’re diving into: * How she grew WordFetti from a side hustle to a full-blown business. * Why most copywriting on websites (maybe yours too?) totally misses the mark. * How to make your words actually move people — no fluff allowed. * Whether copywriters should side-eye AI or embrace it. * What’s working (and what’s NOT) in launches and sales pages right now. * The wild strategy Anita’s team is using to make launch emails a breeze — hint: it involves a bot and some hijacked inboxes! Ready to get inspired and seriously up your copy game? Let’s roll the tape. Mentioned Resources: * Anita’s Website: https://wordfettigroup.com [https://wordfettigroup.com/] * Anita’s Instagram: https://instagram.com/anitasiek [https://instagram.com/anitasiek]Brandfetti Podcast: https://open.spotify.com/show/0FX6PC2NYQAMTITHElbZ9B [https://open.spotify.com/show/0FX6PC2NYQAMTITHElbZ9B] Support the show [https://thesweetestdigs.lpages.co/pp-webinar/]

Picture this: it's June, the sun is calling your name, and all you want to do is sit poolside with an iced coffee without thinking about your inbox, Slack messages, or the dreaded social media algorithm. You tell yourself, "This summer I'm going to take a real break. I deserve it. I need it." But then the panic hits. What if my audience forgets about me? What if my sales dry up? What if everything crumbles while I'm lounging at the cottage with no wifi? I've been there, and I get it. Every year I set the intention to take time off, and most years I have to fight those mental gymnastics trying to convince myself it's okay to step away. But here's the thing – you can absolutely take time off, unplug, slow down, AND your business can still thrive. You just need to plan for it. In this episode, I'm spilling the tea on exactly what I do in my business every summer to create space, stay visible, and keep the money flowing while traveling, resting, and living life at a slower pace. Whether you're running a course business, coaching practice, or done-for-you services, there are strategies here that will make your summer feel like the breath of fresh air it's meant to be – not a financial meltdown. What You'll Learn: * How to automate money-making with payment plans and mini funnels that work while you're off the grid * The "passive visibility" strategy using low-cost ads and smart content batching * Why affiliate campaigns are perfect for summer income (with zero delivery required) * CEO-level reflection prompts that lead to breakthrough business insights * How to batch an entire summer's worth of content using AI tools * The mindset shift that lets you step away guilt-free without your business collapsing * Why summer is actually the perfect time to run ads (hint: they're cheaper!) Resources Mentioned: * Senja.io: https://gemmabonhamcarter.com/senja * Thrivecart: https://gemmabonhamcarter.com/thrivecart * ConvertKit: https://gemmabonhamcarter.com/convertkit * ManyChat: https://gemmabonhamcarter.com/manychat Support the show [https://thesweetestdigs.lpages.co/pp-webinar/]

What if I told you there's ONE thing that could make the difference between being a replaceable vendor and becoming an irreplaceable strategic partner for your clients? As a service provider, you're probably already doing amazing work, but if you're missing this crucial element, you might be at risk of getting cut when budgets tighten. In this episode, I'm going off script from my usual marketing and course creation advice to speak directly to service providers. Drawing from my extensive experience as the CEO on the other side of your invoices, I'm sharing the secret ingredient that will make clients keep you around for the long haul: demonstrated value. Here's the harsh truth – doing good work and being nice to work with isn't enough anymore, especially in an age where AI can handle many tasks. What makes you truly irreplaceable is showing the strategic impact of your work and tying it directly to your client's bottom line. I'll walk you through exactly how to create simple, effective reports that showcase your value in a way that makes CEOs think, "I can't live without them!" What you'll learn: * The key difference between service providers who get kept versus those who get cut * Why "ticking the box" and delivering on time isn't enough anymore * How to identify and report on growth metrics that CEOs actually care about * Practical examples for different service types (email marketers, social media managers, customer support) * A step-by-step approach to creating simple, powerful monthly value reports * Why becoming a strategic partner (not just a vendor) is your ultimate goal Your Next Steps: * Get our best-seller, The 2-Hour Brand Book: https://gemmabonhamcarter.com/brand [https://gemmabonhamcarter.com/brand]  * Work with Me: https://www.gemmabonhamcarter.com/programs [https://www.gemmabonhamcarter.com/programs] * What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools [https://gemmabonhamcarter.com/tools] * Connect on Social: https://www.instagram.com/gemma.bonhamcarter [https://www.instagram.com/gemma.bonhamcarter] Support the show [https://thesweetestdigs.lpages.co/pp-webinar/]