From Kitchen Table to Franchise Empire with Christina Taylor-Chisholm

Why People Aren't Finding Your Franchise (And How to Fix It This Week)

Over 80% of search users are already relying on AI-generated summaries. If your franchise isn't showing up in them, you're invisible.  In this episode, Stacey breaks down why the old playbook of paid Google ads and keyword-stuffed websites can no longer cut it, and what franchisors need to do right now to get found in this new era of generative engine optimisation (GEO). You'll learn why YouTube has become non-negotiable for franchise marketing, how citation across trusted platforms directly impacts both your organic and paid results, and the one simple thing you can do today to find out exactly what the AI engines already know (and don't know) about your brand. This one's a kick up the bum if you needed it...  If you are stuck on what kind of content to create - download Stacey's messaging framework here: https://staceycann.com/framework [https://staceycann.com/framework]  Keywords: Generative engine optimisation, GEO franchise, AI search franchise, Franchise marketing, Franchise visibility, disruptive franchise podcast ------- A Thank You To Our Sponsors: Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you! Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right. After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth. Everything we do is built around strategy and your authentic human voice. Check out more details here [https://impactfranchisingtheagency.com/] Support The Podcast Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!

Why Your Prospects Go Quiet After the Discovery Call (And How to Fix It)

You had a great discovery call. The vibe was good, they were excited, and you thought — yeah, this is the one. And then nothing. If you've ever followed up twice, three times, more - and still heard crickets - this episode is for you. The truth is, a quiet prospect is not a dead prospect. And the reason they've gone quiet probably isn't what you think. In this episode Stacey unpicks the real reasons franchise prospects disappear after the discovery call, why most franchisors are unknowingly making it worse, and exactly what you can put in place to fix it. Stacey covers: * Why prospects go quiet - and why it's rarely about the money * The follow-up mistakes that are costing you sales right now * Why your nurture process probably stops too soon (and what to do instead) * The one question you should be asking on every discovery call * How to stay top of mind without feeling like you're pestering people Buying a franchise is one of the biggest decisions a person will ever make. Your job isn't to pressure them into a yes... it's to make sure that when they're ready, you're still the one they're thinking about. If you're generating leads but struggling to convert them, this episode will change the way you think about your whole recruitment process. 🎙️ Enjoyed this episode? Subscribe so you never miss one — and if it resonated, leave a review. It genuinely helps more business founders find the show! ------- A Thank You To Our Sponsors: Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you! Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right. After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth. Everything we do is built around strategy and your authentic human voice. Check out more details here [https://impactfranchisingtheagency.com/] Support The Podcast Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!

Why AI Scripts Are Killing Franchise Recruitment (And What to Do Instead)

In this episode, Stacey gets refreshingly honest about one of the biggest mistakes she's seeing franchisors make right now - reaching for AI-generated scripts to power their video content and recruitment marketing. We're living in a trust recession right now. Potential franchisees aren't just buying a business model - they're buying you. Your story, your energy, your imperfections. And when your video sounds like it was written by a robot (because it was), they feel it.  That icky, off feeling? That's inauthenticity, and it's costing you candidates before they ever get on a call with you. Stacey shares her own experiment going deep into video tools and AI scriptwriting; what she found, why she hated it, and the moment a fabricated case study appeared in her own script.  She also explains why Gen Z in particular - the franchise buyers you should be attracting - are actively walking away from overly polished, over-produced content and craving something real. This isn't an anti-AI episode. It's an episode about the line between using AI to support your voice and using it to replace it - and in franchise recruitment, crossing that line could be the thing standing between you and your next franchisee. You'll come away with: * Why authenticity beats consistency in franchise recruitment every time * The real reason AI scripts feel "off" and why your prospects notice * How Gen Z buying behaviour should be reshaping your content strategy * What AI should (and shouldn't) be doing in your marketing Hit play. No script required. 👉 Want help with your marketing? Get Stacey's free framework to improve your franchise messaging: https://staceycann.com/framework  ------- A Thank You To Our Sponsors: Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you! Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right. After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth. Everything we do is built around strategy and your authentic human voice. Check out more details here [https://impactfranchisingtheagency.com/] Support The Podcast Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!

Why Your Franchise Pipeline Is Inconsistent (and it's not what you think)

Your pipeline isn't inconsistent because of one thing. It's many. Stacey breaks down what's really going on - and how to fix it. If your franchise recruitment feels like a constant cycle of feast and famine, you're not alone - but you might be looking for the problem in the wrong place. In this solo episode, Stacey gets honest about the real reasons so many franchisors struggle to keep a consistent lead pipeline. It's not just one thing. It's the busyness, the lack of data, the inconsistent output, and the habit of talking to everyone - which means you're actually reaching no one. Stacey covers why franchise recruitment never feels urgent until it's critical, what it really means if you haven't recruited a franchisee in over 12 months, and why the solution doesn't have to be as overwhelming as it feels. If you're ready to stop throwing mud at the wall and start building something that actually compounds over time, this episode is your starting point. Want help with your pipeline? Get Stacey's free framework to improve your franchise messaging: https://staceycann.com/framework  [https://staceycann.com/framework] Keywords: franchise recruitment, franchising uk, how to recruit franchisees, franchise lead generation, franchise pipeline, disruptive franchise podcast, stacey cann, grow your franchise, franchise marketing, franchisor tips ------- A Thank You To Our Sponsors: Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you! Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right. After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth. Everything we do is built around strategy and your authentic human voice. Check out more details here [https://impactfranchisingtheagency.com/] Support The Podcast Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!

Making A Genuine Difference with Fay Cartlidge

In this episode of The Disruptive Franchise Podcast, Stacey sits down with Fay Cartlidge, finalist for Franchisee of the Year at the 2025 Disruptive Franchise Awards. Faye shares her journey from secondary school teacher and estate agency manager to becoming the owner of four Daisy First Aid territories. Together, they explore the emotional impact of teaching parents life-saving skills, the realities of running a franchise around family life, and how social media authenticity has helped Faye build trust and community online. The conversation also dives into overcoming fear, building confidence without a medical background, the power of franchise support networks, and why “present not perfect” is the key to creating engaging content in today’s AI-driven world. This is a warm, honest and inspiring conversation about motherhood, business ownership, confidence, community, and making a genuine difference. Key Takeaways * Fay went from having no medical background to becoming both a successful franchisee and a Community First Responder.  * Strong franchise support networks can make entrepreneurship feel far less isolating.  * Authentic, imperfect social media content often performs better than highly polished content.  * Franchising can provide business freedom and ownership without sacrificing support and structure.  * Teaching parents first aid doesn’t just save lives — it transforms fear into confidence.  Contact Fay: * Instagram: https://www.instagram.com/daisyfirstaidleeds/ [https://www.instagram.com/daisyfirstaidleeds/] * LinkedIn: https://www.linkedin.com/in/fay-cartlidge-817349106/ [https://www.linkedin.com/in/fay-cartlidge-817349106/] * TikTok: https://www.tiktok.com/@daisyfirstaidleeds [https://www.tiktok.com/@daisyfirstaidleeds] Keywords Franchising UK, Franchisee journey, Daisy First Aid, Mum in business, Women in franchising, Family business , Franchise support, Social media authenticity, Parenting confidence, First aid training, Female entrepreneur, Franchise community, TikTok for business, Business confidence, The Disruptive Franchise Podcast  ------- A Thank You To Our Sponsors: Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you! Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right. After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth. Everything we do is built around strategy and your authentic human voice. Check out more details here [https://impactfranchisingtheagency.com/] Support The Podcast Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!