How Artists and Creators Are Monetizing Their Catalogs for Millions

How Steve Loguidice Builds 8 Figure Businesses in the Attention Economy (Without Chasing Clout)

Attention doesn't pay the bills. Revenue does.   Steve Loguidice is a revenue strategist and media executive with 20+ years building sales teams and scaling creator-led businesses. From pioneering distributed content at BuzzFeed to leading partnerships at Kevin Hart's Heartbeat studio, Steve has been at the center of every major shift in digital media — and in this episode, he's sharing the playbook.   In this conversation, we cover:   • Why most creators struggle to monetize — and what separates the ones who build real businesses • The creator economy revenue model: audience loops, trust, and the affinity economy • Super Bowl advertising vs. creator marketing — where should brands actually spend? • Unilever's creator budget shift: signal or lip service? • The iHeart × Netflix podcast deal — what it means for audio, video, and platform strategy • Kobe Lame's $1B AI likeness deal — smart exit or cautionary tale? • When to hire operators, fractional executives, and revenue leaders for your creator business • Lessons from Kevin Hart's Heartbeat: why talent-led companies need more than the talent • Steve's 4-part framework: know your numbers, find your focus, set lead measures, and commit   This episode is for creators, studio heads, agency operators, brand marketers, and anyone building a business in the creator economy who wants to understand how revenue actually works — not just how attention works. * (00:00) - Introduction * (00:43) - Building Sustainable Audience Loops * (07:56) - Reading Data Signals * (10:54) - Creator Economy vs. Traditional Media Spend * (25:01) - Building Enduring Franchises * (27:05) - The Rise of Interest Media * (33:39) - The iHeart & Netflix Deal * (43:17) - The Kabi Lame Deal & Creator M&A * (49:01) - When to Bring in Revenue Support * (57:18) - Talent-Led Businesses & Focus * (01:02:22) - Steve's 4 Actionable Frameworks Links mentioned in the episode: Connect with Steve [https://www.linkedin.com/in/stephenloguidice/]  Get advisory support [https://www.varisa.co/wordpress/] from Steve  * 📧 Email us: podcast@duethedilly.com  * Follow us on Instagram  [https://www.instagram.com/duedillypod/] * Sign up for our newsletter HERE  📺 Leave a comment on YouTube [https://www.youtube.com/watch?v=ajnly5NHysg] The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.

Jamelia Donaldson on Building a Business with Community at Its Core

Jamelia Donaldson stops by Due Dilly, to give insight on building the largest natural beauty subscription box in Europe and the Middle East. This is a masterclass is product-market fit, community-first sales, and customer obsession. If you are building for a future where you engage with people, you should listen in.  Topics covered: *  Her framework  and mental models for leaving BlackRock to go full time * the distinct differences and similarities between US and UK consumers * Building a platform for beauty  creators that brands overlooked  * How she uses  data to create economic literacy for the business  * Blending community, culture, and technology to grow distribution  * Having 2000 people show up to her first pop up in Brixton *  Building at the speed of trust *  building in public before it was high status  *  Elite experiences as a norm for Black women instead of a surprise * Managing visibility, boundaries, and a personal call to educate  * How Edmonton shaped her view on community, access, and responsibility Timestamps: * (00:00) - Jamelia Donaldson * (00:39) - How BlackRock Shaped Her View On Regulation * (06:16) - Find Product Validation on Accident * (09:05) - The Difference in UK & Black American Consumers * (11:19) - The Black Consumer Journey in the UK * (12:35) - Bringing Products into Community * (21:43) - A Long Term Mindset * (23:16) - Curly Christmas * (27:43) - Treating Travel as Ammunition * (33:57) - For Dads Who Can't Braid * (45:48) - Jamelia's Year in ATL * (49:47) - The Jamelia Donaldson Memo Where to find Jamelia: Instagram: @jameliaisobsessed [https://www.instagram.com/jameliaisobsessed] /@treasuretressuk [https://www.instagram.com/treasuretress] LinkedIn: Jamelia Donaldson [https://www.linkedin.com/in/jamelia-donaldson-73952237/] TreasureTress [https://www.treasuretress.co.uk/] Links mentioned in the episode: * 📧 Email us: podcast@duethedilly.com  * Follow us on Instagram  [https://www.instagram.com/duedillypod/] 📺 Leave a comment on YouTube [https://www.youtube.com/watch?v=EbXmkg_Ei2w] The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.

Live Shopping is Everywhere (and its coming for your store)

Shopping is changing, and what's replacing it is a brand new integration: live experiences led by trusted voices and trusted confidantes. We breakdown what's happening and how it is happening. The implication for these things and what they look like is also transitioning. We talk about the opportunities the environments, and what else is possible when these things continue to grow. Topics covered: * Early online shopping and eBay fakes * How shopping evolved from QVC infomercials to modern live commerce * Luxury, surplus, and how supply chains shape “value” * Resale markets: sneakers, cards, and collectibles * China’s live shopping frontier and Singles Day * Creators as curators and “taste coaches” * Shopping shifting from volume to intimacy * Signals, identity, and minimalism as new luxury * Amazon Live vs Whatnot vs TalkShopLive * Learning to sell and building your own category CHAPTERS: * (00:00) - Everything You Want to Buy, Is Live * (05:04) - A Brief History of TV Shopping * (08:53) - How Things Become Valuable * (11:55) - The Luxury Goods Dilemma * (17:57) - The Different Types of Live Businesses * (24:34) - The Wal-Mart Bet * (33:51) - The Power of Singles Day * (36:29) - Live Fashion Show Shopping * (51:40) - Different Types of Shopping * (54:19) - Why Taste Fuels Ecosystems * (58:45) - Market Sizing and Developing New Niches Links mentioned in the episode: 📺 Leave a comment on YouTube [https://www.youtube.com/watch?v=7u_PI9nhfOo] Stay Connected:  * 📧 Email us: podcast@duethedilly.com

How Artists and Creators Are Monetizing Their Catalogs for Millions

But what makes a catalog so valuable? That's what we explore in this episode. If you are interested in alternative assets, how to make more money as a creator, or even how to think through ew opportunities to diversify revenue, this episode is for you. It peels back the layers on why catalogs are so valuable, and what artists can do today to grow their value over time.  * (00:00) - Music Catalogs and Value * (01:03) - Deal Structures for Music Catalogs * (03:30) - Justin Beiber and Hipgnosis Song Fund * (07:35) - The Hipgnosis Song Fund IPO * (09:04) - How Catalog Valuations Work * (10:32) - Streaming Share Breakdowns * (12:35) - The Multiples on Music * (19:03) - Content is Queen: Harbourview Equity * (23:45) - The Weekend's Billion Dollar Credit Card * (27:38) - Alternative * (27:44) - Alternative Financing: Stem * (30:52) - How Artists Get Their Masters Back * (33:49) - The Institutionalization of Creative Assets * (34:29) - How Creator Catalogs Will Scale * (36:57) - The Time Value of Money for Creators * (38:31) - Competing Eras * (41:25) - Make a Choice Companies and Insights mentioned and referenced: Harbourview Equity Partners [https://www.harbourviewequity.com/] The Weekend's $1B Deal [https://variety.com/2025/music/news/the-weeknd-closes-catalog-partnership-with-lyric-capital-1-billion-1236608271/] Spotter [https://www.spotter.com/creator-capital]- financing for Youtube channels Stem.is [https://stem.is/] - catalog advances for artists  Amuse [https://www.amuse.io/en/artist-label-services/] Horus [https://www.horusmusic.global/music-services/audio-distribution/artist-and-label-services/] Vibrate [https://www.viberate.com/] How LaRussell makes money  [https://www.youtube.com/watch?v=z_GMZm-hJxQ] Click here to watch on Youtube [https://www.youtube.com/watch?v=xO2gmngWG_U]

The Best Analysts and Platforms of 2025 You Should Be Following (Unslop Your Feed, Pt. 2)

This is a part 2 of our Favorite things episode. We wrap u covering our favorite analysts and platforms from 2025. Tap in!  * (00:00) - Intro * (00:45) - Our Favorite Analysts * (01:51) - Alicia - The Luncheon Lawyer * (03:17) - Professor Skye * (04:37) - Nick Maggiulli * (05:29) - Orin Meets World * (06:18) - Kyla Scanlon * (07:33) - Sinead Bovell - I've Got Questions * (09:50) - Professor Tom Yeh - AI by Hand * (11:57) - Amanda Sabreah * (13:53) - Technology Brothers Podcast Network * (16:44) - Super Niche (Wrist Check Podcast) * (19:36) - The Cutting Room Floor * (23:42) - Deontay Kyle - Grits & Eggs Podcast * (30:56) - 2026: Prediction Markets Take Over * (34:28) - 2026: Youtube Basketball becomes a Household viewing experience. * (44:32) - Encouragement Outro Analysts   Kyla Scanlon [https://kyla.substack.com/p/everyone-is-gambling-and-no-one-is]  Amanda Sabreah [https://www.instagram.com/amandasabreah/]  Nick Magguilli (Of Dollars & Data) [https://ofdollarsanddata.com/is-this-how-the-ai-bubble-pops/]  Professor Tom Yeh [https://www.byhand.ai/p/context-engineering-by-hand]  Sinead Bovell (I’ve Got Questions) [https://www.youtube.com/watch?v=rTitZu_0UxM]  Platforms: Recho Omondi (The Cutting Room Floor)  [https://www.superniche.com/] Deonte Kyle (Grits & Eggs Podcast [https://www.instagram.com/deante.kyle/])  The Technology Brothers Podcast [https://tbpn.com/]  Superniche (Wrist Check Pod) [https://www.superniche.com/] Predictions: 1. Prediction markets will ravish communities with misaligned incentives. 2. Youtube Basketball will become a new cultural moment. Ball is Life [https://www.youtube.com/@ballislife/videos]x The Next Chapter    [https://www.youtube.com/watch?v=ls8V1uT4vkw]