Part 2 — Marketing & Admissions mini-series ft Stickman Marketing

Risk Reporting That Governors Can Actually Use ft. Nick Websedell Pt.2

If your risk report is a dense spreadsheet that governors struggle to interpret, it may be giving the appearance of oversight without creating much real challenge or assurance. In this second episode on school risk management, John continues the conversation with Nick Websdell, Head of ERM Services at Barnett Waddingham, part of Howden. This time, the focus moves from identifying risk to reporting it well: how schools can present risk clearly to governors, connect risk to resourcing and regulation, and embed risk oversight into normal leadership and governance routines. The discussion explores why one-page, visual risk summaries can be far more effective than long Word or Excel registers, especially for non-executive stakeholders who need to understand, question and prioritise quickly. John and Nick also look at the limitations of traditional risk registers, which often struggle to show the “spider’s web” of relationships between risks, controls, resources, obligations and consequences. WHAT WE COVER * Why risk reporting needs to support governor challenge, not just provide information * How one-page visual summaries can help boards understand the risk position quickly * Why Word and Excel risk registers can become linear, duplicated and hard to maintain * The importance of showing connections between risks, controls, resources and regulatory duties * Why governors need visibility of the resourcing behind key risks * How regular reporting and an annual risk refresh workshop can strengthen ownership and assurance PRACTICAL TAKEAWAYS * Use a consistent one-page risk summary so governors can see the school’s risk position clearly and challenge appropriately. * Give governors enough drill-down detail for assurance, but avoid overwhelming them with unnecessary operational complexity. * Connect risks to controls, resources and obligations so leaders can judge whether the school has the capacity to manage them. * Build risk into routine decision-making, rather than treating it as a separate annual governance exercise. * Run an annual risk refresh workshop to validate the biggest risks, clarify causes and consequences, and agree ownership. KEY IDEA Good risk reporting is not about producing a longer register. It is about helping governors and senior leaders see what matters, understand what sits behind it, and make better decisions as a result. LINKS More from Barnett Waddingham: https://www.barnett-waddingham.co.uk/ [https://www.barnett-waddingham.co.uk/] More from Howden: https://www.howdengroup.com/ [https://www.howdengroup.com/] DOWNLOADS Download the one-page risk management action plan on the website: https://theeducationperiscope.com/ [https://theeducationperiscope.com/] MORE SUPPORT For focused consulting and support for the Independent Education Sector, contact John via: John: john@johnsshed.co.uk [john@johnsshed.co.uk] Podcast: ahoy@theeducationperiscope.com [ahoy@theeducationperiscope.com] Website: https://theeducationperiscope.com/ [https://theeducationperiscope.com/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

A fresh look at school risk with Barnett Waddingham ft.Nick Websdell Pt.1

If risk management in your school lives in a long spreadsheet that only gets reviewed once a year, it probably is not helping leaders make better decisions when it matters most. In the opening episode of season two, John is joined by Nick Websdell, Head of ERM Services at Barnett Waddingham, part of Howden, for the first of a two-part series on school risk. Together they explore how schools can make risk management more practical, proportionate and useful for governors, bursars and senior leaders — especially in the current climate. WHAT WE COVER * Why risk management should support decision-making, not just compliance * How schools can identify the risks that really matter * Why pupil numbers, cash flow, safeguarding, data protection and reputation need regular attention * The importance of keeping risk frameworks proportionate for schools PRACTICAL TAKEAWAYS * Focus on the school’s top risks, not every possible risk. * Use plain English and visual reporting so governors can understand the risk position quickly. * Build risk into normal strategic and operational decisions, rather than treating it as a separate annual exercise. LINKS More from Barnett Waddingham: https://www.barnett-waddingham.co.uk/ [https://www.barnett-waddingham.co.uk/] More from Howden: https://www.howdengroup.com/ [https://www.howdengroup.com/] DOWNLOADS Download the one-page risk management action plan on the website: https://theeducationperiscope.com/ [https://theeducationperiscope.com/] MORE SUPPORT If you want focused consulting and support, John offers a range of services for the Independent Education Sector. Contact him via: John: john@johnsshed.co.uk Podcast: ahoy@theeducationperiscope.com Website: https://theeducationperiscope.com/ [https://theeducationperiscope.com/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Part 2 — Marketing & Admissions mini-series ft Stickman Marketing

If your school’s marketing sounds like every other school, you’re making it hard for families to choose you. In part two of our marketing and admissions mini-series, Emily from Stickman explains how schools can create and maintain distinctive, consistent messaging that cuts through a crowded market — and stays coherent across every touchpoint, from your website and admissions journey to social media and staff conversations. WHAT WE COVER * Why generic messaging blends into the background (and how to avoid it) * How to define a distinctive message you can repeat with confidence * The “sweet spot” exercise to pinpoint your core messages * The “branding bloom” approach: keeping communications coherent across the whole school * Social media: how to use it effectively without making it “the strategy” * Getting staff aligned so the lived experience matches the message * Balancing content: educational vs entertaining without losing trust * Measuring and reporting the key marketing metrics that matter PRACTICAL TAKEAWAYS * Choose a small set of core messages and repeat them consistently across channels. * Make sure every staff member can explain the school’s “why us?” in plain English. * Treat social media as a distribution tool — and measure what it drives, not just what it gets. LINKS More from Stickman: https://thestickmanconsultancy.co.uk/ [https://thestickmanconsultancy.co.uk/] Free recruitment healthcheck: https://thestickmanconsultancy.co.uk/free-health-check/ [https://thestickmanconsultancy.co.uk/free-health-check/] DOWNLOADS Download the one-page messaging action plan on the website: https://theeducationperiscope.com/ [https://theeducationperiscope.com/] MORE SUPPORT If you want focused consulting and support, John and Elise offer a range of services for the Independent Education Sector. Contact them via: John: john@johnsshed.co.uk Elise: elise@lumineer.uk Podcast: ahoy@theeducationperiscope.com Website: https://theeducationperiscope.com/ [https://theeducationperiscope.com/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Part 1 — Marketing & Admissions mini-series ft Stickman Marketing

When pupil numbers start to feel “soft”, the risk is waiting until the next cycle confirms the problem. In part one of our two-part mini-series on marketing and admissions, we focus on the leading indicators schools often miss — and the practical routines that help marketing and admissions work as one team to improve conversion and protect retention. This episode is designed for bursars and business managers first, with clear operational takeaways for heads and governors. Part two is out next week and tackles the question: how to get the school’s key messages out clearly and consistently. WHAT WE COVER * The leading indicators schools miss when numbers start to soften * The core funnel metrics: enquiries → visits → applications → offers/enrolments * How marketing and admissions align around one shared conversion goal * A simple meeting rhythm to review data, assign owners, and act fast * Mystery shopping the admissions journey to see what families experience * Website as the digital shop front: where conversions are won or lost * Why retention belongs on the same dashboard as recruitment PRACTICAL TAKEAWAYS * Run recruitment as a monitored pipeline, not a seasonal effort. * Agree one shared funnel view and review it routinely. * Test the enquiry journey and fix friction quickly. LINKS More from Stickman: https://thestickmanconsultancy.co.uk/ [https://thestickmanconsultancy.co.uk/] Free recruitment healthcheck: https://thestickmanconsultancy.co.uk/free-health-check/ [https://thestickmanconsultancy.co.uk/free-health-check/] NEXT WEEK Part two: Messaging — what to say, where to say it, and how to make it consistent across the school. DOWNLOADS Download the one-page action plan on the website: https://theeducationperiscope.com/ [https://theeducationperiscope.com/] MORE SUPPORT If you want focused consulting and support, John and Elise offer a range of services for the Independent Education Sector. Contact them via: John: john@johnsshed.co.uk Elise: elise@lumineer.uk Podcast: ahoy@theeducationperiscope.com Website: https://theeducationperiscope.com/ [https://theeducationperiscope.com/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

From Optimism to Preparedness: Managing Falling Pupil Numbers

IN THIS EPISODE Falling pupil numbers rarely arrive as a sudden shock. More often, it’s slow erosion masked by optimism — until decisions get forced on you. This episode gives bursars and business managers a practical, termly way to forecast pupil numbers with visible assumptions, test downside scenarios properly, and agree clear triggers so action happens early rather than late. WHAT YOU’LL LEARN * How to build a rolling, termly pupil numbers forecast that’s data-informed and scenario-based (not a single annual line). * Which assumptions governors should see in plain English — and how to make them challengeable and stress-tested. * How to translate pupil movement into fee income, staffing implications, cashflow and reserves impact (one page, decision-grade). * The “Three Angles” questions: what bursars, heads and governors each need to ask to keep decisions honest and timely. CORE QUESTION How should school leaders forecast and manage falling pupil numbers so governors can challenge assumptions early and decisions happen before the pain hits? THREE TAKEAWAYS 1. A good pupil numbers forecast is rolling, assumption-visible and scenario-based — not a single annual line. 2. Forecasting only matters when it links pupil movement to finance and staffing decisions, not hope and reassurance. 3. The strongest mitigation is a termly review habit with agreed triggers and shared ownership across admissions, SLT and finance. Download: Get the one-page episode action plan from the website. Consulting: If you want hands-on support in your setting, contact John or Elise via their emails below elise@lumineer.uk johnddmurphie@gmail.com Be part of the conversation: Send your question or idea via the website, email, or LinkedIn — we’ll anonymise it for a future episode. Ahoy@theeducationperiscope.com Disclaimer: This is general guidance based on experience and best practice; it isn’t legal advice. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.