The Edward Show

E666: If you have a page that isn’t ranking at all, which you think should be ranking #1, try this. I just tried it, and my page went from not ranking at all directly to #1. March 25, when the change was made. Week of April 9, I begin ranking #1 The change - take your page that SHOULD be ranking - copy the contents over to a new page and 301 redirect the old page. Submit to Google Search Console. Make tiny changes to avoid duplicate content. That’s it. Listen to learn more. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ [https://compactkeywords.com/] 00:00 A Surprising SEO Discovery 00:12 The Initial Observation 00:31 Understanding the Issue: Non-Ranking Pages 01:45 Exploring SEO Tactics: Refreshing Content 03:26 The Unexpected Solution: Republishing Content 05:12 Detailed Explanation: Topical Authority and Click-Through Rates 07:37 Case Study: Applying the New Strategy 11:16 Final Thoughts and Future Plans The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ [https://edwardsturm.com/the-edward-show/] #seohacks #seotricks  #seotips #searchengineoptimization

E665: How to build backlinks to a new website - the method for 2025. This is an overview of why backlinks for new websites are so important then: - Three primary ways to build links for a new site - A bonus way that, if done properly, can be more effective than any other link-building method If you have a website and you want to build domain authority for it - do this - while also putting up SEO pages (not blog posts) on your site. Combine this as you put up purchase-intent content on your site for an approach that’s far more sustainable and one that gets results. 🚀 Product Hunt Launch Guide: https://edwardsturm.com/articles/product-hunt-results/ [https://edwardsturm.com/articles/product-hunt-results/] 🔎 My SEO Articles: https://edwardsturm.com/articles/search-engine-optimization/ [https://edwardsturm.com/articles/search-engine-optimization/] 🏆 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ [https://compactkeywords.com/] 00:00 Introduction to Link Building 01:01 Targeting Purchase Intent Keywords 01:43 Importance of Backlinks for New Websites 02:30 Three Key Link Building Strategies 02:58 Launch Platforms and Social Media 05:15 Utilizing Directories 07:17 Expert Quote Platforms 09:57 Linkable Assets 13:27 Additional Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ [https://edwardsturm.com/the-edward-show/] #linkbuilding #backlinks #seotips #searchengineoptimization

E664: A simple step-by-step Reddit Marketing guide that got 5 clients in 2 months - a few tens of thousands to low hundreds of thousands of dollars - again, in two months. Very straightforward and simple directions. If you want to do marketing on Reddit, this is a must-consider. - How to do Reddit marketing without getting banned. - How to pick subreddits. - How to get leads from Reddit. - How to convert Reddit leads. - A lot more. ⭐️ Source: https://www.reddit.com/r/content_marketing/comments/1itn609/comment/mdqu48u/ [https://www.reddit.com/r/content_marketing/comments/1itn609/comment/mdqu48u/] 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ [https://compactkeywords.com/] 00:00 Self-Promotion on Reddit 00:33 Reddit Marketing Results 01:10 Step-by-Step Guide to Reddit Marketing 02:48 Community Engagement 02:55 Reddit's SEO Potential 04:07 Creating a Lead Magnet 05:02 Nurturing Leads and Closing Sales 05:46 Open Marketing vs. Hidden Promotion 07:55 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ [https://edwardsturm.com/the-edward-show/] #freelancermarketing #agencymarketing #redditmarketing #indiehackers

E663: A comprehensive study from Ahrefs shows AI Overviews in Google Search, despite Google’s claims, DECREASES click-through rate by 34.5%. And AI Overviews are 99.2% triggered by informational searches, rather than transactional or navigational ones. Doing SEO with a blog primarily goes after these types of searches - informational searches - so that poses the question… Is blog SEO dead? Is this the end of blog SEO? 🔬 The research: https://ahrefs.com/blog/ai-overviews-reduce-clicks/ [https://ahrefs.com/blog/ai-overviews-reduce-clicks/] 🎈 Give visitors what they want before they start scrolling: https://edwardsturm.com/articles/give-visitors-what-they-want-before-they-start-scrolling/ [https://edwardsturm.com/articles/give-visitors-what-they-want-before-they-start-scrolling/] 🏢 SEO for Big Clients: How to Sell to Schools, Governments, and Companies: https://youtu.be/u9TSz_jtY_w [https://youtu.be/u9TSz_jtY_w] 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ [https://compactkeywords.com/] 00:00 Introduction to AI Overviews and Click-Through Rates 00:30 Ahrefs Research Findings on AI Overviews 01:18 Detailed Analysis of AI Overview Impact 02:14 Comparative Click-Through Rate Data 03:25 Conclusions on AI Overviews 05:46 The Silver Lining 07:30 Bottom of Funnel SEO vs. Blog SEO 09:45 Tips and Recommendations 10:56 Conclusion and Episode Wrap-Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ [https://edwardsturm.com/the-edward-show/] #seotips #seohacks #searchengineoptimization #performancemarketing

E662: How to do SEO that gets entire schools, government offices, enterprise companies, school districts, hospital networks, and more as customers and clients. This is a very unique type of SEO: SEO that specifically targets HUGE purchase orders and decision makers at the bottom of the funnel. It’s one of my favorites, if not my overall favorite, way of doing SEO and it’s a technique all business owners and marketers should know about. ⭐️ Source: https://edwardsturm.com/articles/easy-seo-big-purchase-orders/ [https://edwardsturm.com/articles/easy-seo-big-purchase-orders/] 🗞️ My Newsletter: https://edwardsturm.com/newsletter/ [https://edwardsturm.com/newsletter/] 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ [https://compactkeywords.com/] 00:00 The Page Speed Myth 00:19 Brian Dean's Page Speed Experiment 01:50 Results of the Experiment 03:38 Focus: User Experience? 06:13 Practical Tips for SEO 08:21 Additional Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ [https://edwardsturm.com/the-edward-show/] #seotips #seohacks #searchengineoptimization #startups