Managing Event Chaos: Angela Alea Discusses Lasso and Industry Innovation

The AV Playbook Part 4 - What Actually Drives AV Costs at Corporate Meetings and Conferences

In this installment of The AV Playbook on The Event Pro Show, Seth Macchi breaks down one of the most misunderstood parts of corporate meetings and conferences: what actually drives AV costs. Drawing from real production experience, Seth explains how timelines, labor, equipment availability, venue logistics, and last-minute changes can dramatically impact a show budget. He also shares why early communication with your AV partner creates more flexibility, stronger planning, and better overall outcomes for planners and production teams alike. Rather than focusing only on line items, this conversation looks at the bigger picture behind event production pricing and the decisions that shape it. If you've ever wondered where AV dollars really go, this episode offers context that helps make the process clearer and easier to navigate. The Event Pro Show is a production of LEMG. [https://lemg.live/] LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we're proud of our rich history and commitment to innovation. Whether it's a corporate meeting, conference, convention, or live event, we're the team our clients trust to execute their vision flawlessly. https://lemg.live/

Managing Event Chaos: Angela Alea Discusses Lasso and Industry Innovation

In this episode of The Event Pro Show, Seth Macchi sits down with Angela Alea, President and Chief Revenue Officer of Lasso, to talk about the evolving operational side of live event production and the growing role technology plays in supporting production teams. Angela shares her background in workforce management and explains how Lasso was created to help event companies better manage staffing, scheduling, communication, and logistics across complex productions. The conversation also explores the importance of supporting freelance talent, improving internal workflows, and creating more efficient systems behind the scenes of live events. Seth and Angela share their perspectives on how production companies are adapting to a fast-moving industry while building stronger teams and smoother event operations. Resources: Lasso [https://www.lasso.io/] Angela's Linkedin [https://www.linkedin.com/in/angelaalea/] The Event Pro Show is a production of LEMG. [https://lemg.live/] LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we're proud of our rich history and commitment to innovation. Whether it's a corporate meeting, conference, convention, or live event, we're the team our clients trust to execute their vision flawlessly.

The AV Playbook Part 3: How to Read an AV Proposal for a Corporate Event

*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-WEB:847f458b-9409-4126-a64d-c92ab801b88a-0" data-turn-id-container= "request-WEB:847f458b-9409-4126-a64d-c92ab801b88a-0" data-testid= "conversation-turn-2" data-scroll-anchor="false" data-turn= "assistant"> In this installment of The AV Playbook series on The Event Pro Show, Seth Macchi breaks down how corporate event planners can better understand and evaluate AV proposals before signing a contract. He explains why proposals can vary so widely between companies, what details planners should pay close attention to, and how clearer communication early in the process can prevent confusion later. Throughout the episode, Seth offers practical guidance to help planners feel more confident when reviewing AV pricing and scope. Rather than focusing only on the bottom-line number, he encourages listeners to look at the full picture of what is being provided and how each proposal supports the goals of the show. This discussion gives planners a stronger understanding of the AV process while helping build more productive relationships with their production partners. The Event Pro Show is a production of LEMG. [https://lemg.live/] LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we're proud of our rich history and commitment to innovation. Whether it's a corporate meeting, conference, convention, or live event, we're the team our clients trust to execute their vision flawlessly.

From 2D Plans to Immersive 3D: Iain Morrison on the Future of Event Design

In this episode of The Event Pro Show, Seth Macchi sits down with Iain Morrison, CEO and co-founder of Imagination Collaborative. With more than 35 years of experience across concerts, festivals, touring shows, and public events on four continents, Iain brings a thoughtful perspective shaped by a career that started backstage in his school years and evolved through pivotal moments like the collapse of Ansett and 9/11. The conversation explores the growing importance of 3D design, digital twins, and advanced pre-visualization tools in event planning. Iain explains how these technologies help teams solve challenges earlier, improve audience experience from every seat in the house, and drive real revenue for event organizers. Plus, he discusses his commitment to better leadership and company culture through Behind the Stage, his training platform to combat burnout and support the next generation of event professionals. If you're a planner, technician, or producer, you'll come away with ways to create safer, smarter, and more innovative events. Resources: The Imagination Collaborative [https://www.theimaginationcollaborative.com/] Behind the Stage [https://behindthestage.global/] The Event Pro Show is a production of LEMG. [https://lemg.live/] LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we're proud of our rich history and commitment to innovation. Whether it's a corporate meeting, conference, convention, or live event, we're the team our clients trust to execute their vision flawlessly.

How to Write an AV RFP for Corporate Events (That Gets Better Proposals)

*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-WEB:b22c92c0-d69b-4bc3-8742-5b7c8dd634a0-0" data-testid= "conversation-turn-2" data-scroll-anchor="false" data-turn= "assistant"> Back on The Event Pro Show, Seth Macchi, CEO of LEMG, continues the AV Playbook series with a focus on building stronger AV RFPs for corporate event planners. He breaks down the challenges of comparing proposals, shares practical tips for creating clear and effective RFPs, and explains what AV partners need to deliver accurate, apples-to-apples quotes. You'll come away with a more efficient process, clearer communication, and a stronger foundation for better event execution. The Event Pro Show is a production of LEMG. [https://lemg.live/] LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we're proud of our rich history and commitment to innovation. Whether it's a corporate meeting, conference, convention, or live event, we're the team our clients trust to execute their vision flawlessly.