The Foundr Podcast with Nathan Chan

In this episode, Matteo Franceschetti [https://www.linkedin.com/in/matteofranceschetti/], founder and CEO of Eight Sleep [https://www.eightsleep.com/], shares his incredible journey of transforming sleep into a science-backed, performance-enhancing tool. Matteo, a former athlete, speaks about the inspiration behind Eight Sleep and the importance of optimizing sleep for peak performance. He takes us through the product development journey, from the first iterations to the game-changing Pod, and discusses how the company achieved product-market fit by listening to customers. Matteo also dives into the challenges of building a hardware startup, the importance of team dynamics, and how Eight Sleep is expanding globally. Listen to Nathan and Matteo discuss: - The journey from athlete to sleep tech pioneer - The development of Eight Sleep’s Pod and its unique features - How customer feedback shaped product innovation - The challenges and rewards of scaling a hardware startup - Navigating the sleep tech industry and global expansion - The future of sleep technology and its impact on wellness and performance - Many more valuable insights for entrepreneurs Click here [https://foundr.com/varg-membership?sl=spotify_podcast_foundrplus&utm_source=spotify&utm_medium=podcast&utm_campaign=foundrplus_apr_2024&utm_term=podcast-description&utm_content=start-for-dollar] to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: * Foundr.com [http://www.foundr.com/?sl=spotify_podcast_foundrplus&utm_source=spotify&utm_medium=podcast&utm_campaign=foundrplus_apr_2024&utm_term=foundr_podcast&utm_content=podcastnotes] * Instagram [https://www.instagram.com/foundr/] * YouTube [http://bit.ly/2uyvzdt] * Facebook [http://www.facebook.com/foundr] * X [http://www.twitter.com/foundr] * LinkedIn [https://www.linkedin.com/company/foundr/] * Magazine [http://www.foundr.com/magazine?sl=spotify_podcast_freemag&utm_source=spotify&utm_medium=podcast&utm_campaign=freemag_apr_2024&utm_term=foundr_podcast&utm_content=podcastnotes]

We're diving into another episode from the Foundr Archives to revisit our interview John Mackey [https://www.linkedin.com/in/iamjohnmackey/], co-founder of Whole Foods. In this episode, John Mackey, co-founder and CEO of Whole Foods, shares the story of building one of the most recognized brands in the organic and natural food industry. From humble beginnings to being acquired by Amazon, John discusses the evolution of Whole Foods, the principles of conscious leadership that shaped its growth, and the challenges of leading a company through the COVID-19 crisis. He provides insights into how businesses can create value for all stakeholders, the importance of leading with purpose, and why love and integrity are essential in business. This episode is packed with wisdom for entrepreneurs on how to build a brand that resonates with both customers and employees. In this interview you will learn: - The founding of Whole Foods and its rise in the natural foods industry - The principles of conscious capitalism and leadership - Leading during challenging times like the COVID-19 crisis - The importance of creating value for all stakeholders (employees, customers, suppliers) - Integrating a company culture based on purpose and integrity - How Whole Foods thrived after its acquisition by Amazon Click here [https://foundr.com/varg-membership?sl=spotify_podcast_foundrplus&utm_source=spotify&utm_medium=podcast&utm_campaign=foundrplus_apr_2024&utm_term=podcast-description&utm_content=start-for-dollar] to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: * Foundr.com [http://www.foundr.com/?sl=spotify_podcast_foundrplus&utm_source=spotify&utm_medium=podcast&utm_campaign=foundrplus_apr_2024&utm_term=foundr_podcast&utm_content=podcastnotes] * Instagram [https://www.instagram.com/foundr/] * YouTube [http://bit.ly/2uyvzdt] * Facebook [http://www.facebook.com/foundr] * X [http://www.twitter.com/foundr] * LinkedIn [https://www.linkedin.com/company/foundr/] * Magazine [http://www.foundr.com/magazine?sl=spotify_podcast_freemag&utm_source=spotify&utm_medium=podcast&utm_campaign=freemag_apr_2024&utm_term=foundr_podcast&utm_content=podcastnotes]

In this episode, Lindsay Shearer [https://www.linkedin.com/in/lindsayshearer/], founder of BrandRanx Media [https://brandranx.com/], takes us through her journey from running a holistic medical clinic to becoming an SEO powerhouse in the e-commerce world. Lindsay shares the story of how a chance encounter led her to help build the marketing strategy for Manscaped, sparking her passion for SEO. She discusses the importance of validating your product before diving into SEO, the best practices for on-page and off-page SEO, and how to maximize your SEO budget for long-term growth. Lindsay also reveals her approach to finding high-value keywords, the impact of AI on SEO, and the essential tools every e-commerce brand should be using. This episode is packed with actionable insights and strategies for anyone looking to scale their e-commerce business through SEO. In this interview you will learn: - Lindsay’s journey from running a holistic medical clinic to leading an SEO agency - How she helped develop the marketing strategy for Manscaped - Best practices for on-page and off-page SEO, including specific tools and tactics - The importance of building credibility through link building and press releases - Insights into the future of SEO, including the role of AI and long-term strategies for e-commerce success - And many more SEO tips for Entrepreneurs Click here [https://foundr.com/varg-membership?sl=spotify_podcast_foundrplus&utm_source=spotify&utm_medium=podcast&utm_campaign=foundrplus_apr_2024&utm_term=podcast-description&utm_content=start-for-dollar] to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: * Foundr.com [http://www.foundr.com/?sl=spotify_podcast_foundrplus&utm_source=spotify&utm_medium=podcast&utm_campaign=foundrplus_apr_2024&utm_term=foundr_podcast&utm_content=podcastnotes] * Instagram [https://www.instagram.com/foundr/] * YouTube [http://bit.ly/2uyvzdt] * Facebook [http://www.facebook.com/foundr] * X [http://www.twitter.com/foundr] * LinkedIn [https://www.linkedin.com/company/foundr/] * Magazine [http://www.foundr.com/magazine?sl=spotify_podcast_freemag&utm_source=spotify&utm_medium=podcast&utm_campaign=freemag_apr_2024&utm_term=foundr_podcast&utm_content=podcastnotes]

In this episode, Allison Ellsworth, founder of Poppi, takes us through her incredible journey from humble beginnings at farmers markets to achieving national recognition with her modern soda brand. Allison shares the challenges she faced in the early days, including the pivotal decision to appear on Shark Tank, where she secured a deal that helped propel Poppi to success. She discusses the strategic rebranding that transformed her business, the impact of her Super Bowl commercial, and how she’s built a brand that resonates deeply with consumers through authentic, community-first marketing. In this episode, you'll learn: - Allison’s journey from kitchen experiments to a successful Shark Tank pitch - The rebranding process that led to Poppi’s breakthrough - How a last-minute Super Bowl ad tripled Poppi's brand awareness overnight - Leveraging TikTok and social media to build a strong, engaged community - Key strategies for scaling a beverage brand in a competitive market - Allison’s advice for founders on navigating rapid growth and maintaining brand integrity - Many more valuable insights for entrepreneurs Click here [https://foundr.com/varg-membership?sl=spotify_podcast_foundrplus&utm_source=spotify&utm_medium=podcast&utm_campaign=foundrplus_apr_2024&utm_term=podcast-description&utm_content=start-for-dollar] to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: * Foundr.com [http://www.foundr.com/?sl=spotify_podcast_foundrplus&utm_source=spotify&utm_medium=podcast&utm_campaign=foundrplus_apr_2024&utm_term=foundr_podcast&utm_content=podcastnotes] * Instagram [https://www.instagram.com/foundr/] * YouTube [http://bit.ly/2uyvzdt] * Facebook [http://www.facebook.com/foundr] * X [http://www.twitter.com/foundr] * LinkedIn [https://www.linkedin.com/company/foundr/] * Magazine [http://www.foundr.com/magazine?sl=spotify_podcast_freemag&utm_source=spotify&utm_medium=podcast&utm_campaign=freemag_apr_2024&utm_term=foundr_podcast&utm_content=podcastnotes]

In this episode, Sheena Zadeh-Daly [https://www.linkedin.com/in/sheena-zadeh-49ab79200/], founder of Kosas [https://kosas.com/], shares her journey from selling lipsticks from her home to building a clean beauty brand that’s taken the industry by storm. Sheena discusses the early challenges of launching Kosas, including her hands-on approach to everything from product development to shipping orders in the early days. She reveals the moment when Kosas was first recognized by Sephora and the strategy behind positioning her brand as a prestige color line. Sheena also talks about the importance of brand DNA, the power of obsession in business, and how she balances creativity with the demands of scaling a successful company. Listeners will gain valuable insights into building a brand that resonates with consumers, the role of innovation in product development, and the importance of staying true to your vision. Listen to Nathan and Sheena discuss: - Starting and scaling a clean beauty brand from scratch - The importance of brand DNA in building a successful brand - Leveraging personal passion and creativity in product development - Navigating the challenges of early-stage entrepreneurship - Strategies for positioning a brand in a competitive market - The role of strategic partnerships, including landing Kosas in Sephora - And much more beauty brand advice... Click here [https://foundr.com/varg-membership?sl=spotify_podcast_foundrplus&utm_source=spotify&utm_medium=podcast&utm_campaign=foundrplus_apr_2024&utm_term=podcast-description&utm_content=start-for-dollar] to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: * Foundr.com [http://www.foundr.com/?sl=spotify_podcast_foundrplus&utm_source=spotify&utm_medium=podcast&utm_campaign=foundrplus_apr_2024&utm_term=foundr_podcast&utm_content=podcastnotes] * Instagram [https://www.instagram.com/foundr/] * YouTube [http://bit.ly/2uyvzdt] * Facebook [http://www.facebook.com/foundr] * X [http://www.twitter.com/foundr] * LinkedIn [https://www.linkedin.com/company/foundr/] * Magazine [http://www.foundr.com/magazine?sl=spotify_podcast_freemag&utm_source=spotify&utm_medium=podcast&utm_campaign=freemag_apr_2024&utm_term=foundr_podcast&utm_content=podcastnotes]