The Foundr Podcast with Nathan Chan

In this episode, Christina Stembel, founder of Farmgirl Flowers, reveals how she built a $65M+ floral business from her dining room—with no funding, no degree, and no industry experience. She reveals: • Why she chose a perishable, logistics-heavy product in a recession • How she scaled with no marketing budget and $411 left in the bank • The scrappy strategies that drove early word of mouth and virality • Why she received 104 VC rejections—and why she’s now grateful • How she handles seasonality, shipping subsidies, and customer obsession • Why bootstrapping gave her the power to run the business her way If you're building a physical product brand or navigating growth without outside capital—this episode is a masterclass in grit, resourcefulness, and strategic thinking. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://foundr.com/pages/coaching-start-application] → Already selling and want to scale? ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://foundr.com/pages/coaching-growth-application] Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://www.foundr.com/startdollartrial] Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://your.omnisend.com/foundr] to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠Click Here⁠⁠⁠⁠ [https://www.instagram.com/nathanchan] LinkedIn → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://www.linkedin.com/in/nathanhchan/] Connect With Farmgirl Flowers Website → Click Here [https://farmgirlflowers.com] Instagram → Click Here [https://www.instagram.com/farmgirlflowers] Christina’s Instagram → Click Here [https://www.instagram.com/christinastembel] Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://bit.ly/2uyvzdt] Website → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://www.foundr.com] Instagram → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://www.instagram.com/foundr/] Facebook → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://www.facebook.com/foundr] Twitter → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://www.twitter.com/foundr] LinkedIn → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://www.linkedin.com/company/foundr/] Podcast → ⁠⁠⁠⁠Click here [https://www.foundr.com/podcast%E2%81%A0]

In this episode, Mark Rushmore and Gyve Safavi, co-founders of SURI (Sustainable Rituals), share how they turned a simple personal care item into a sustainable, design-led movement—challenging legacy players like Oral-B and Philips. They share: • Why the electric toothbrush was overdue for disruption • The intentional product and packaging design that drove early virality • Their approach to building a mission-led brand without greenwashing • How they scaled operations and manufacturing for a regulated hardware product • The mindset shifts needed to build a physical product business with lean resources • How their background in finance and tech shaped their founder journey If you're building a physical product or a brand that stands for something bigger, this conversation is packed with practical advice and inspiration. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://foundr.com/pages/coaching-start-application] → Already selling and want to scale? ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://foundr.com/pages/coaching-growth-application] Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://www.foundr.com/startdollartrial] Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://your.omnisend.com/foundr] to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠Click Here⁠⁠⁠⁠ [https://www.instagram.com/nathanchan] LinkedIn → ⁠⁠⁠⁠Click Here⁠⁠⁠⁠ [https://www.linkedin.com/in/nathanhchan/] Connect With SURI Website → ⁠https://trysuri.com⁠ [https://trysuri.com] Instagram → ⁠https://www.instagram.com/discoversuri⁠ [%E2%81%A0https://www.instagram.com/discoversuri%E2%81%A0] Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://bit.ly/2uyvzdt] Website → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://www.foundr.com] Instagram → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://www.instagram.com/foundr/] Facebook → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://www.facebook.com/foundr] Twitter → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://www.twitter.com/foundr] LinkedIn → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://www.linkedin.com/company/foundr/] Podcast → ⁠⁠⁠⁠Click here [https://www.foundr.com/podcast%E2%81%A0]

In this episode, Rytis Lauris, co-founder of Omnisend, shares how he bootstrapped a leading email and SMS marketing platform used by over 125,000 eCommerce brands worldwide. He shares: • Why most ecommerce founders start email marketing too late • How to convert more website traffic into high-intent subscribers • The 2% of automations that drive 40% of ecommerce revenue • Why segmentation and personalization outperform batch-and-blast emails • Creative SMS tactics that build loyalty—not just conversions • His vision for how AI will transform martech in the next decade Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠Click here⁠⁠⁠ [https://foundr.com/pages/coaching-start-application] → Already selling and want to scale? ⁠⁠⁠Click here⁠⁠⁠ [https://foundr.com/pages/coaching-growth-application] Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠Click here⁠⁠⁠ [https://www.foundr.com/startdollartrial] Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠Click here⁠⁠⁠ [https://your.omnisend.com/foundr] to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠Click Here⁠⁠⁠ [https://www.instagram.com/nathanchan] LinkedIn → ⁠⁠⁠Click here⁠⁠⁠ [https://www.linkedin.com/in/nathanhchan/] Connect With Omnisend & Rytis Lauris Rytis Lauris LinkedIn → ⁠Click here⁠⁠⁠⁠ [https://www.linkedin.com/in/rytisl/] Omnisend Website → ⁠⁠⁠Click here⁠⁠⁠ [https://www.omnisend.com] Omnisend Instagram → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ [https://www.instagram.com/omnisend] Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠Click here⁠⁠⁠ [https://bit.ly/2uyvzdt] Website → ⁠⁠⁠Click here⁠⁠⁠ [https://www.foundr.com] Instagram → ⁠⁠⁠Click here⁠⁠⁠ [https://www.instagram.com/foundr/] Facebook → ⁠⁠⁠Click here⁠⁠⁠ [https://www.facebook.com/foundr] Twitter → ⁠⁠⁠Click here⁠⁠⁠ [https://www.twitter.com/foundr] LinkedIn → ⁠⁠⁠Click here⁠⁠⁠ [https://www.linkedin.com/company/foundr/] Podcast → ⁠⁠⁠Click here [https://www.foundr.com/podcast%E2%81%A0]

In this episode, Brittney Saunders, founder of FAYT, Staple Swim, Form Active, and OUTDŌ, shares how she went from YouTuber to multi-brand empire builder—running multiple 7-figure businesses with a hands-on, no-agency approach. She shares: • How she transitioned from influencer to real founder with 40+ staff • The power of brick-and-mortar stores in an online world • Why she refuses to use agencies for content or growth • Her real thoughts on product quality, hiring, and customer experience • The viral moment that sparked her love for fashion • How she deals with pressure, burnout, and building a career she loves If you want to grow a product brand, keep full creative control, and build something real - Brittney’s story will fire you up. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠Click here⁠⁠ [https://foundr.com/pages/coaching-start-application] → Already selling and want to scale? ⁠⁠Click here⁠⁠ [https://foundr.com/pages/coaching-growth-application] Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠Click here⁠⁠ [https://www.foundr.com/startdollartrial] Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠Click here⁠⁠ [https://your.omnisend.com/foundr] to get started. Connect With Nathan Chan Instagram → ⁠⁠Click Here⁠⁠ [https://www.instagram.com/nathanchan] LinkedIn → ⁠⁠Click here⁠⁠ [https://www.linkedin.com/in/nathanhchan/] Connect With Brittney Saunders Instagram → ⁠⁠Click here⁠⁠ [https://www.instagram.com/brittney_saunders] LinkedIn → Click here⁠⁠⁠ [https://www.linkedin.com/in/brittney-saunders-28421a208/?originalSubdomain=au] Fayt The Label Site → ⁠⁠Click here⁠⁠ [https://faytthelabel.com/] Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠Click here⁠⁠ [https://bit.ly/2uyvzdt] Website → ⁠⁠Click here⁠⁠ [https://www.foundr.com] Instagram → ⁠⁠Click here⁠⁠ [https://www.instagram.com/foundr/] Facebook → ⁠⁠Click here⁠⁠ [https://www.facebook.com/foundr] Twitter → ⁠⁠Click here⁠⁠ [https://www.twitter.com/foundr] LinkedIn → ⁠⁠Click here⁠⁠ [https://www.linkedin.com/company/foundr/] Podcast → ⁠⁠Click here [https://www.foundr.com/podcast%E2%81%A0]

What You’ll Learn in This Episode In this episode, Richmond Dinh, founder of the Tiny Challenge model, reveals how he went from nearly going bankrupt to building a 7-figure coaching empire—without a big audience, paid ads, or complex funnels. He shares: • How he rebuilt his life after losing it all in property investing • The one framework that helped him launch 8-for-8 successful online programs • Why you only need a few high-quality clients to make 6 or 7 figures • The simplest way to land your first 5 clients—even if you’re starting from scratch • How to scale a coaching business with integrity, client obsession, and 80%+ profit margins • His mindset shift from flashy metrics to meaningful impact If you’ve ever wanted to launch a course, coaching offer, or digital product—but didn’t know where to start—this episode is packed with tactical wisdom you can implement today. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ [https://foundr.com/pages/coaching-start-application] → Already selling and want to scale? ⁠Click here⁠ [https://foundr.com/pages/coaching-growth-application] Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ [https://www.foundr.com/startdollartrial] Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ [https://your.omnisend.com/foundr] to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ [https://www.instagram.com/nathanchan] LinkedIn → ⁠Click here⁠ [https://www.linkedin.com/in/nathanhchan/] Connect With Richmond Dinh Instagram → ⁠Click here⁠ [https://www.instagram.com/richmonddinh] Tiny Challenge Site → ⁠Click here⁠ [https://www.tinychallenge.com] Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ [https://bit.ly/2uyvzdt] Website → ⁠Click here⁠ [https://www.foundr.com] Instagram → ⁠Click here⁠ [https://www.instagram.com/foundr/] Facebook → ⁠Click here⁠ [https://www.facebook.com/foundr] Twitter → ⁠Click here⁠ [https://www.twitter.com/foundr] LinkedIn → ⁠Click here⁠ [https://www.linkedin.com/company/foundr/] Podcast → ⁠Click here [https://www.foundr.com/podcast%E2%81%A0]