The Friday File

Friday File: Music marketing – what brands get wrong

10 min · 15 de may de 2026
portada del episodio Friday File: Music marketing – what brands get wrong

Descripción

Stephen Grootes speaks to Grant Pleming, founder and MD of The Racket Club, about why most brand and music partnerships fail, and how brands can better navigate culture to create more authentic campaigns. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.   Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 6 pm to 8 pm (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj [https://buff.ly/gk3y0Kj] and CapeTalk https://buff.ly/NnFM3Nk [https://buff.ly/NnFM3Nk] For more from the show, go to https://buff.ly/7QpH0jY [https://buff.ly/7QpH0jY] or find all the catch-up podcasts here https://buff.ly/PlhvUVe [https://buff.ly/PlhvUVe] Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc [https://buff.ly/v5mfetc] The Money Show is brought to you by Absa [https://www.absa.co.za/personal/?utm_source=Podcast+Boiler+Plate&utm_medium=Podcast+Boiler+Plate&utm_campaign=Money+Show+Podcast+Boiler+Plate&utm_id=Money+Show+Podcast]       Let's keep the conversation going online:   702 on Facebook: https://www.facebook.com/TalkRadio702 [https://www.facebook.com/TalkRadio702]  702 on TikTok: https://www.tiktok.com/@talkradio702 [https://www.tiktok.com/@talkradio702]  702 on Instagram: https://www.instagram.com/talkradio702/ [https://www.instagram.com/talkradio702/]  702 on X: https://x.com/CapeTalk [https://x.com/CapeTalk]  702 on YouTube: https://www.youtube.com/@radio702 [https://www.youtube.com/@radio702]     CapeTalk on Facebook: https://www.facebook.com/CapeTalk [https://www.facebook.com/CapeTalk]  CapeTalk on TikTok: https://www.tiktok.com/@capetalk [https://www.tiktok.com/@capetalk]  CapeTalk on Instagram: https://www.instagram.com/ [https://www.instagram.com/]  CapeTalk on X: https://x.com/Radio702 [https://x.com/Radio702]  CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 [https://www.youtube.com/@CapeTalk567]  See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

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Stephen Grootes speaks to Ross Volk, managing director of MSC Cruises South Africa, about the company’s strong 2025/2026 South African cruise season. The season saw more than 85 000 passengers sail aboard MSC Opera across 37 voyages, the growing popularity of cruise holidays among South Africans, particularly travellers from Gauteng, and the broader tourism and economic impact of the sector. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.      Thank you for listening to a podcast from The Money Show. Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj [https://buff.ly/gk3y0Kj] and CapeTalk https://buff.ly/NnFM3Nk [https://buff.ly/NnFM3Nk]  For more from the show, go to https://buff.ly/7QpH0jY [https://buff.ly/7QpH0jY] or find all the catch-up podcasts here https://buff.ly/PlhvUVe [https://buff.ly/PlhvUVe]  Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc [https://buff.ly/v5mfetc]  The Money Show is brought to you by Absa [https://www.absa.co.za/personal/?utm_source=Podcast+Boiler+Plate&utm_medium=Podcast+Boiler+Plate&utm_campaign=Money+Show+Podcast+Boiler+Plate&utm_id=Money+Show+Podcast]    Let’s keep the conversation going online: 702 on Facebook: https://www.facebook.com/TalkRadio702 [https://www.facebook.com/TalkRadio702]  702 on TikTok: https://www.tiktok.com/@talkradio702 [https://www.tiktok.com/@talkradio702]  702 on Instagram: https://www.instagram.com/talkradio702/ [https://www.instagram.com/talkradio702/]  702 on X: https://x.com/CapeTalk [https://x.com/CapeTalk]  702 on YouTube: https://www.youtube.com/@radio702 [https://www.youtube.com/@radio702]     CapeTalk on Facebook: https://www.facebook.com/CapeTalk [https://www.facebook.com/CapeTalk]  CapeTalk on TikTok: https://www.tiktok.com/@capetalk [https://www.tiktok.com/@capetalk]  CapeTalk on Instagram: https://www.instagram.com/ [https://www.instagram.com/]  CapeTalk on X: https://x.com/Radio702 [https://x.com/Radio702]  CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 [https://www.youtube.com/@CapeTalk567]  See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

22 de may de 20268 min
episode Friday File: Music marketing – what brands get wrong artwork

Friday File: Music marketing – what brands get wrong

Stephen Grootes speaks to Grant Pleming, founder and MD of The Racket Club, about why most brand and music partnerships fail, and how brands can better navigate culture to create more authentic campaigns. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.   Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 6 pm to 8 pm (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj [https://buff.ly/gk3y0Kj] and CapeTalk https://buff.ly/NnFM3Nk [https://buff.ly/NnFM3Nk] For more from the show, go to https://buff.ly/7QpH0jY [https://buff.ly/7QpH0jY] or find all the catch-up podcasts here https://buff.ly/PlhvUVe [https://buff.ly/PlhvUVe] Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc [https://buff.ly/v5mfetc] The Money Show is brought to you by Absa [https://www.absa.co.za/personal/?utm_source=Podcast+Boiler+Plate&utm_medium=Podcast+Boiler+Plate&utm_campaign=Money+Show+Podcast+Boiler+Plate&utm_id=Money+Show+Podcast]       Let's keep the conversation going online:   702 on Facebook: https://www.facebook.com/TalkRadio702 [https://www.facebook.com/TalkRadio702]  702 on TikTok: https://www.tiktok.com/@talkradio702 [https://www.tiktok.com/@talkradio702]  702 on Instagram: https://www.instagram.com/talkradio702/ [https://www.instagram.com/talkradio702/]  702 on X: https://x.com/CapeTalk [https://x.com/CapeTalk]  702 on YouTube: https://www.youtube.com/@radio702 [https://www.youtube.com/@radio702]     CapeTalk on Facebook: https://www.facebook.com/CapeTalk [https://www.facebook.com/CapeTalk]  CapeTalk on TikTok: https://www.tiktok.com/@capetalk [https://www.tiktok.com/@capetalk]  CapeTalk on Instagram: https://www.instagram.com/ [https://www.instagram.com/]  CapeTalk on X: https://x.com/Radio702 [https://x.com/Radio702]  CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 [https://www.youtube.com/@CapeTalk567]  See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

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1 de may de 202610 min
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