How do you announce a live service game in 2026? Plus, Nex Playground's global expansion

Call of Duty ‘at risk’ from GTA 6, EA set for World Cup boost, and Switch 2 hits UK milestone

This week on The Game Business Show: - Amanda White and Jon Gibson of Iam8bit discuss the 'biggest yet' Summer Game Fest Play Days event, which starts on Saturday. - Samantha Lester of ICHI Worldwide tells us all about building trailers for events like SGF. - Our guest host is analyst Piers Harding-Rolls from Ampere, who is sharing with us a whole load of exclusive data around the impact of GTA 6 and the FIFA World Cup - Plus, Nintendo Switch 2 hits a new UK sales milestone, and reaction to PlayStation's State of Play This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thegamebusiness.com/subscribe [https://www.thegamebusiness.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

Embracer CEO: I hope trust in us is improving

In this edition, The Game Business Show speaks to Embracer CEO Phil Rogers. We discuss the formation of new Embracer spin-off Fellowship Entertainment and what it all means. We find out what Amazon's decision to pull out of games has meant for Tomb Raider. And we chat development costs, M&A, AI, and winning back the trust of the industry. Enjoy. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thegamebusiness.com/subscribe [https://www.thegamebusiness.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

Take-Two: GTA 6 review scores are important

Today’s edition of The Game Business Show sees us dive into Grand Theft Auto 6, featuring comments from Take-Two CEO Strauss Zelnick and data from the ESA. We’re joined by Dan Dawkins, who is content director at media giant Future, and also runs the GTA 6 O’Clock newsletter and podcast, to chat through what we might expect from the blockbuster launch in six months. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thegamebusiness.com/subscribe [https://www.thegamebusiness.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

We interview Remedy’s new CEO: “Alan Wake and Control should have sold more"

In this edition of The Game Business Show, we have the first ever interview with Remedy CEO Jean-Charles Gaudechon.Gaudechon discusses the anxious reaction from fans to his appointment, and why it’s a good thing. Plus, we talk Control Resonant launching in the GTA year, Remedy’s reluctance around AI, the Asia opportunity, turning Alan Wake and Control into big commercial hits and lessons from FBC: Firebreak.Enjoy! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thegamebusiness.com/subscribe [https://www.thegamebusiness.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

How do you announce a live service game in 2026? Plus, Nex Playground's global expansion

We have had lots of news this week. Including the story we broke yesterday around Xbox’s new leadership hires (featuring TGB regular Matthew Ball). Meanwhile, Embracer is being split in two. Indigo Pearl is merging with Fortyseven Communications. Sony isn’t releasing all of its games on PC anymore. The US market keeps growing… It’s all going on. Joining us on the Show, we have three interviews for you. We chat with Nex Playground CEO David Lee, the head of EA’s Capital Games studio Erik Larsen. Plus, we ask PR veteran Chase Colasonno the big question: how do you announce a live service game in 2026? Enjoy This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thegamebusiness.com/subscribe [https://www.thegamebusiness.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]