The Global Front
What is soft power — and when does it stop being soft? From the Baltics to the Caucasus and Eastern Europe, Russia’s strategy has often relied on cultural integration before political leverage. This episode examines how modern soft power tools — Russification policies, identity shaping, and strategic citizenship — become instruments of long-term geopolitical control. In The Velvet Glove: Russia’s Soft Power Play, Irada Hasan explores how influence is built through language policy, education systems, passport distribution, media narratives, and “peacekeeping” missions. A deep dive into how influence is engineered — and why soft power often precedes hard outcomes. Share your thoughts with us! [https://www.buzzsprout.com/twilio/text_messages/2595011/open_sms]
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