Ep 12 - You're Leaving 25% of Your Market Behind

Ep 12 - You're Leaving 25% of Your Market Behind

What happens when your product or website isn't accessible? You lose customers. Emily Goodson joins us to break down why accessibility should be built in from day one, not added after the fact. We talk about real-world consequences, from failed user experiences to compliance issues, and how small changes can make a meaningful impact If you are building in fintech or any regulated space, this is a conversation worth paying attention to. Looking to work with Emily? LinkedIn: https://www.linkedin.com/in/ecgoodson/ [https://www.linkedin.com/in/ecgoodson/] Expect straight talk, practical advice, and the occasional hair flip. If you're building, selling, or scaling in fintech and beyond, this is the GTM podcast you'll want to listen to. Sell it. Keep it. Grow it.

Ep 11 - There's Data… and Then There Are Vibes

In this episode of In the Loop with Holly & Angi, we sit down with Hanane Bouchareb, Head of Product Management at M1 to talk about the real role product plays in go-to-market strategy. We get into the balance between data and instinct, and why "vibes" actually matter more than people like to admit. When product, marketing, and sales are aligned, it is not just about what gets built. It is about how clearly the team can communicate what matters and why. We also get real about what happens behind the scenes. Features shift, priorities change, and not everything goes according to plan. The teams that win are the ones that stay close to the customer problem and keep everyone aligned as things evolve. If you're interested in learning more about M1, check them out at: m1.com Expect straight talk, practical advice, and the occasional hair flip. If you're building, selling, or scaling in fintech and beyond, this is the GTM podcast you'll want to listen to. Sell it. Keep it. Grow it.

Ep 10 - Solving the Unnamed Problem

How process, communication, and decision-making quietly break down as teams scale. In this episode, we sit down with Chrystal Price, founder of In Good Company Co., to talk about something every growing company feels but rarely defines. We see this in repeated meetings that go nowhere, decisions that never stick, and processes that live in people's heads instead of anywhere others can follow. It often gets labeled as a communication issue, but it runs deeper than that. We get into how breakdowns in process, decision-making, and culture start to surface as teams grow, and why they are so hard to fix once they are embedded. Chrystal shares how to spot the early signals, what is really causing the friction, and how to start untangling it in a way that sticks. If you've ever felt like your team is busy but not moving forward, this one will hit close to home. Looking to work with Chrystal? Website: https://ingoodcompanycompany.com [https://ingoodcompanycompany.com] LinkedIn: https://www.linkedin.com/in/chrystalcadenprice/ [https://www.linkedin.com/in/chrystalcadenprice/] Expect straight talk, practical advice, and the occasional hair flip. If you're building, selling, or scaling in fintech and beyond, this is the GTM podcast you'll want to listen to. Sell it. Keep it. Grow it.

Ep 9 - Will You Swipe Left on Your Bank?

Our guest this week is Fabiola Salazar, VP of Technology Banking at Wells Fargo. Fabiola works directly with founders to help them solve one of the most overlooked parts of building a company: choosing the right banking partner. In this episode, we talk about what fintech founders should expect from their bank, why the relationship matters far more than just opening an account, and how the right banking partner can save a founder time, money, and a lot of future headaches. Fabiola also shares what to look for in year one, how banks can support growth beyond deposits, and the questions every founder should ask before choosing a banking partner. Interested in speaking with Fabiola? Reach out via LinkedIn: https://www.linkedin.com/in/fabiola-salazar/ Expect straight talk, practical advice, and the occasional hair flip. If you're building, selling, or scaling in fintech and beyond, this is the GTM podcast you'll want to listen to. Sell it. Keep it. Grow it.

Ep 8 - Don't Be Clever at the Expense of Clarity

In this episode of The GTM Loop, we sit down with Arden Evenson of Firefly Advising to talk about messaging, clarity, and why so many companies make their products harder to understand than they need to be. Arden shares lessons from her early days at SoFi, why clarity always beats clever copy, and how founders can improve their messaging by focusing on outcomes instead of features. The conversation also touches on AI-generated content, financial inclusion, and why the best messaging often comes directly from the words customers use themselves. Interested in working with Arden? Here's how: https://evensons.notion.site/The-Messaging-Performance-Audit-30a68749a65281cc92aae7c40dec0a45 Expect straight talk, practical advice, and the occasional hair flip. If you're building, selling, or scaling in fintech and beyond, this is the GTM podcast you'll actually want to listen to. Sell it. Keep it. Grow it.