The Hidden Pulse w/Cissy Guest Marissa Gonzales

The Hidden Pulse w/Cissy Guest Heather Lodge

Welcome to the Hidden Pulse with Ciissy On this episode of The Hidden Pulse with Cissy, we welcome Heather Lodge, a revenue growth strategist and healthcare marketing expert who helps health tech companies transform from founder-led sales organizations into scalable, predictable revenue engines. Heather specializes in partnering with Series A health tech companies that have achieved early success but are struggling to scale beyond founder relationships and hustle. She works with CEOs, founders, and growth leaders to build the systems, strategies, and marketing infrastructure needed to support long-term growth, improve pipeline consistency, and demonstrate measurable ROI. With deep expertise in healthcare marketing, sales alignment, and strategic growth, Heather helps organizations navigate common challenges such as standing out in a crowded market, creating messaging that resonates with complex healthcare buying committees, and preparing for future funding rounds. What sets Heather apart is her hands-on approach. Rather than delivering a strategy and walking away, she works alongside leadership teams to implement solutions, optimize processes, and leverage AI-powered tools that increase efficiency without increasing headcount. Her data-driven methodology ensures that every marketing initiative is tied to business outcomes that matter to investors, boards, and stakeholders. During our conversation, Heather shares insights on scaling health tech companies, building sustainable growth frameworks, aligning product, sales, and marketing teams, and using AI strategically to drive meaningful results. If you're a healthcare leader, founder, marketer, or entrepreneur looking to accelerate growth and build a stronger revenue engine, you won't want to miss this conversation. You can reach Heather through LinkedIn - https://www.linkedin.com/in/hslodge/ I am your host, Cissy Mangrum, Co-Founder and Chief RCM and Growth Officer of RevTech Partners and MaximizeRCM Consulting, where we turn your KPIs and the challenges of dental and medical offices into opportunities through technology, knowledge, education, and processes. Cissy Mangrum: Cissy.Mangrum@RevTechPartners.com [Cissy.Mangrum@RevTechPartners.com]

The Hidden Pulse w/Cissy Guest Marissa Gonzales

Welcome to The Hidden Pulse with Cissy, where we bring you the stories, insights, and voices shaping the future of the dental and medical industry. Today we welcome our guest, Marissa Gonzales. The Hidden Pulse brings people from all walks of the healthcare industry together. We have guests ranging from individuals on the front line, including front office and clinical teams, Operations, RCM, Finance, Leaders, Doctors, and C-Suite. Every voice matters, helping us better understand what it's really like to work in our industry. I am so excited to have Marissa Gonzales on the show. Marissa is a former journalist turned DSO marketing strategist and Sparkle Success Manager at Our Thrive Tribe. With a background in Mass Communication and Media Studies from the ASU Walter Cronkite School of Journalism, Marissa has built her career around one core passion: telling stories that matter. From her beginnings in the newsroom to becoming a strategic voice in the growing DSO space, Marissa now helps dental organizations and industry partners communicate with clarity, confidence, and purpose. At Our Thrive Tribe, she leads client onboarding, internal operations, and strategic execution, helping brands transform their messaging, strengthen alignment, and create meaningful connections within their organizations and communities. Marissa brings a unique blend of creativity, operational insight, and authentic leadership to everything she does. Whether she is helping marketers find their voice, building systems behind the scenes, or guiding professionals in developing a stronger LinkedIn presence, her focus remains the same: making strategy feel human while empowering people to do their best work. She is also a passionate advocate for meaningful change, using her voice to spotlight the unheard, encourage others, and create environments where people feel seen, supported, and inspired. Her energy, authenticity, and commitment to helping others shine make this conversation one you will not want to miss. I am your host, Cissy Mangrum, Co-Founder and Chief Revenue and Growth Officer of RevTech Partners and MaximizeRCM Consulting. Cissy Mangrum: Cissy.Mangrum@RevTechPartners.com

The Hidden Pulse w/Cissy Guest Matt Ornstein

Welcome to The Hidden Pulse with Cissy, where we bring you the stories, insights, and voices shaping the future of the dental and medical industry. The Hidden Pulse brings people from all walks of the healthcare industry together. We have guests ranging from individuals on the front line, including front office and clinical teams, Operations, RCM, Finance, Leaders, Doctors, and C-Suite. Every voice matters, helping us better understand what it's really like to work in our industry. I am so thrilled to have my guest, Matt Ornstein, on the show! Matt is a seasoned entrepreneur and dental industry expert with a proven track record of building, scaling, and growing businesses in the dental space. He currently serves as Co-CEO of Fortem Holdings, is the Co-Founder of Dental Pitch Brokerage, and the Principal at WinCo Partners. Matt is also an award-winning sell-side dental M & A advisor, recognized for his expertise in helping dentists maximize the value of their practices. With deep experience across both the clinical and business sides of dentistry, Matt has been directly involved in the acquisition, growth, and sale of numerous dental practices nationwide. He brings a practical, real-world perspective to the complexities of buying and selling dental practices, guiding dentists through every stage from valuation and deal structuring to post-sale integration and long-term growth strategy. Matt is a published author, a sought-after speaker, and a recognized expert in the business of dentistry. He is passionate about educating dental professionals on how to build enterprise value and navigate success transitions. On this podcast, Matt shares insider knowledge on maximizing practice value, avoiding common pitfalls, and understanding both the emotional and financial dynamics of pre- and post-sale transitions. His insights are especially valuable for dentists considering a sale, exploring partnerships, or looking ot scal strategically. I am your host, Cissy Mangrum, Co-Founder and Chief RCM and Growth Officer of RevTech Partners and MaximizeRCM Consulting, where we operationalize your KPIs and all aspects of the dental and medical office challenges into opportunities through technology, knowledge, education, and processes. Cissy Mangrum: Cissy.Mangrum@RevTechPartners.com [Cissy.Mangrum@RevTechPartners.com] Matt Ornstien: DentalPitchBrokerage.com

The Hidden Pulse w/Cissy Guest Stephen Galanopoulos

🎙️ Welcome back to The Hidden Pulse—where we share the stories, insights, and voices shaping the future of the dental and medical industry. At The Hidden Pulse, we bring together professionals from across the healthcare landscape. Our guests range from front-line team members, both clinical and administrative, to leaders in clinical operations, revenue cycle management (RCM), and the C-suite. Every voice matters, helping us better understand what it's truly like to work in our industry today. I'm thrilled to welcome today's guest, Steven Galanopoulos, CEO and Founder of Pathway Search—a nationally recognized healthcare recruiting and professional search firm specializing in top-tier financial and RCM leaders and teams. I was introduced to Steven through a colleague, and we immediately connected. Since then, he's been an incredible resource, and I've referred many professionals his way. It's a great reminder of the power of networking—bringing the right people together truly makes an impact. Steven specializes in placing healthcare and dental executives, including CEOs, Controllers, Accountants, RCM Leaders, and Directors, as well as key staffing roles. His clients range from Fortune 500 companies to MSOs, DSOs, and everything in between. In this episode, we dive into Steven's passion for people, why he founded Pathway Search, and his unique, relationship-driven approach to recruiting. He challenges traditional hiring methods—valuing meaningful connections over resumes—to match the right people with the right organizations. I'm your host, Cissy Mangrum, Co-Founder and Chief Revenue Officer of RevTech Partners and MaximizeRCM Consulting. We help organizations operationalize KPIs and transform revenue cycle challenges into opportunities through technology, education, and process improvement. This is The Hidden Pulse with Cissy—where every story is a pulse, and every pulse is a testament to the human spirit. So grab a cup of coffee or tea, sit back, and join us for some truly inspiring stories. Contact Stephen Galanopoulos: stephen@pathwaysearch.com [stephen@pathwaysearch.com] Contact Cissy Mangrum: cissy.mangrum@revtechpartners.com [cissy.mangrum@revtechpartners.com]

The Hidden Pulse w/Cissy Guest Shawntea Gordan, MBA, FACMPE, CMOM

Shawntea "Taya" Goardan is a dynamic educator, author, keynote speaker, and healthcare innovator dedicated to disrupting the status quo in healthcare to create positive, meaningful change. With more than two decades of industry experience, she blends expert healthcare policy knowledge with a passion for collaboration and continuous improvement, inspiring leaders to elevate patient care, operational performance, and organizational strategy. Taya currently serves as CEO of Atlas * Perpetua Healthcare Consulting, where she helps organizations transform their RC, Compliance, and Operational excellence strategies. She is also a sought-after educator and professor, sharing her insights with future leaders and seasoned professionals alike. Tay holds an MBA from Creighton University and a Bachelor's from Bellevue University. She is also a fellow and board-certified medical practice executive (FACMPE) and a Certified Medical Office Manager (CMOM). As an accomplished author and thought leader, Taya has coauthored industry-leading books, including Revenue Cycle Management: Don't get lost in the financial maze, and contributed to key healthcare innovation publications. She is active in National Associations, serving on councils and workgroups that shape healthcare policy and advocacy, and frequently speaks at major industry events. Whether she's on stage as a keynote speaker, in a classroom as an educator, or behind the mic connecting with listeners, Taya Chapions has a core message: It's a great time to be in healthcare, if you're up for change and up for challenge." Her work empowers leaders to rethink systems, embrace innovation, and pursue meaningful improvement every day. I'm Cissy, your host of the Hidden Pulse with Cissy, where we explore the stories, systems, and conversations shaping the dental and medical healthcare. My goal is to talk with every individual in the industry, from front-office staff running day-to-day operations to doctors and the CEOs of dental and medical companies. With passion for insight, impact, and meaningful dialogue, I bring together voices that challenge the status quo and inspire thoughtful change. Each episode is about uncovering the individual and thier journey, and how they drive progress, because the most important truths are often the ones you don't hear out loud. My contact information is: Cissy Mangrum, MBA, CMPE, CPC, GSD Principal Consultant and Founder of MaximizeRCM Consulting & Chief Revenue and Growth Officer of RevTech Partners Reach out to me @ Cissy.Mangrum@MaximizeRCM.com [Cissy.Mangrum@MaximizeRCM.com] or Cissy.Mangrum@RevTechPartners.com [Cissy.Mangrum@RevTechPartners.com]