How your employer brand can help you survive in times of crisis

How your employer brand can help you survive in times of crisis

In this episode of the Hireside Chat, Barend Raaff - CEO of Harver - is joined by Charlotte Marshall and Bryan Adams, employer brand leaders and authors of the book Give & Get: Employer Brand. They discuss the role employer branding plays throughout the pandemic and in the post-COVID reality. Find out: - How the way you’re treating people now will define your employer brand in the future - About the importance of transparency when building your employer brand - Why companies should focus on transferable skills when recruiting new employees - Why employer branding is not only a talent attraction tool but a way to re-engage and retain your employees About the guests: Charlotte Marshall has successfully built and launched five Fortune 500 employer brands. She is a global employer brand lead at Danaher corporation and the co-author of Give & Get Employer Branding. Bryan Adams is the CEO and founder of Ph.Creative, a global boutique employer brand agency calibrated to work with global organizations with complex talent audiences. He’s the other co-author of Give & Get Employer Branding. Learn more about Give and Get Employer Branding in the link below: https://giveandget.net/ [https://giveandget.net/] Get the book: https://www.amazon.com/Give-Get-Employer-Branding-Belonging/dp/1544507062 [https://www.amazon.com/Give-Get-Employer-Branding-Belonging/dp/1544507062] Reach out to Barend: Medium https://medium.com/ [https://medium.com/]@barend.raaff LinkedIn: https://www.linkedin.com/in/barend-raaff-602979/ [https://www.linkedin.com/in/barend-raaff-602979/] Visit https://harver.com/ [https://harver.com/] for more information. Interested in becoming a guest on the Hireside Chat? Contact us on hiresidechat@harver.com [hiresidechat@harver.com]