The Honourable and The Hack
He went from a gas station in rural Newfoundland to 300+ restaurants, a Blue Jays concession at Rogers Centre, and a 289-page report on one of the most consequential financial deals in NL history. Greg Roberts — the man behind Mary Brown's and Fat Bastard Burrito — joins Andrew Parsons and Alex Bill for a conversation you won't find anywhere else.Greg Roberts is arguably one of the most successful private business leaders in Newfoundland and Labrador history. In this episode, he pulls back the curtain on the real story — from leveraging his family home to acquire the Mary Brown's parent company, to keeping employee turnover at 35% in an industry that averages over 100%.In this episode:• The origin story: From Cards Harbour to a CA firm to a gas station in rural NL• Why he leveraged everything — including a second mortgage on the family home — to acquire the Mary Brown's parent company• 300+ Canadian restaurants, Fat Bastard Burrito, and expansion into five countries• How the Toronto Blue Jays partnership changed Mary Brown's national profile — and what he learned the hard way about the World Series• The behavioural science philosophy behind industry-low employee turnover (35% vs. the 85–125% industry average)• Why 90% of Mary Brown's franchisees are new Canadians — and why he says that's one of the brand's greatest strengths• The Mary Brown Centre, the Raptors, and why sports sponsorships are central to the brand's strategy• Greg's unfiltered, numbers-driven take on the Churchill Falls / Gull Island negotiations with Hydro Quebec — and why he wrote a 289-page financial analysis on the deal• Why he believes the 2041 deadline makes this the defining economic issue of our generation in NL• The Hurricane Fiona benefit concert and what Greg does quietly that he never talks aboutWhether you're a business leader, a political observer, or just a Newfoundlander who wants the real deal — this one's essential listening. Mailbag: honourableandthehack@gmail.comStay Connected:YouTube: https://www.youtube.com/@TheHonourableandTheHackSpotify: https://open.spotify.com/show/7LkQE67ItNWoKWlcBbhQmyApple Podcasts: https://podcasts.apple.com/ca/podcast/the-honourable-and-the-hack/id1864962121Disclaimer: The views and opinions expressed in this podcast are those of the hosts and their guests and do not necessarily reflect the views of any employer, organization, or institution. This content is intended for discussion and commentary and should not be considered professional, legal, or political advice. Some discussion in this episode includes speculation and forward-looking commentary based on publicly available information and personal experience.
24 episodios
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