The Hyperbolic Show
The atmosphere of music in and from Jamaica has shifted dramatically over the last ten months. Many artists are pivoting from the typical single and tour-based music business model that often dominates the culture. Yet there are the exceptional few, the elite, who continue to execute on their long-term vision with bodies of music, business structure, and more. A key figure among these elites is In.Digg.Nation’s own Protoje. Praised by artists like Govana [https://www.dancehallmag.com/artists/govana] for his exceptional business sense, Protoje’s talent and his strategic mind continues to set him apart from Jamaica’s unending sea of talent. His latest project In Search Of Lost Time [https://www.dancehallmag.com/2020/08/28/music/protoje-in-search-of-lost-time-album-review.html] (ISOLT), can be considered in many ways, a crystallization of his elusive yet distinct musical philosophy. ISOLT is the first album to come out of his newly acquired home studio fondly dubbed The Habitat. With a roster full of talented artists like Sevana [https://www.dancehallmag.com/artists/sevana], Lila Iké [https://www.dancehallmag.com/artists/lila-ike], Jaz Elise [https://www.dancehallmag.com/artists/jaz-elise], stellar producers like Iotosh, JLL and Ziah, and a joint deal with RCA records [https://www.dancehallmag.com/2020/04/13/news/protoje-lila-ike-and-sevana-sign-major-deal-with-u-s-label-rca-records.html], greater things are ahead for the In.Digg collective boss.
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