Brands, Consumers, and How Sam Ewen is Bridging their Gap to Web3 (E19)

BEST OF: Brycent Johnson: Why Your Next Favorite Game Will Be on the Blockchain

* (03:58) – Brycent’s accidental discovery ofWeb3 gaming * (06:49) – How the financialization of Web3 gaming stunted the gameplay experience * (07:45) – The over-prioritization of finance over the actual gameplay. * (08:27) – The importance of community in Web3 gaming. * (11:43) – The importance of meeting customers where they're at * (13:08) – The misconception that the majority of Web3 NFT buyers are gamers. * (13:40) –The importance of finding the target audience for a game * (16:12) – Brycent signing with XSet as their first-ever Web3 gaming content creator * (19:55) –Exploring the synchronization of gameplay, tokenomics, and financials * (20:23)- Why Grit could go viral * (21:13) – Why Gala games need to up their game * (22:46) – Brycent’s experiences playing Wildcard and Alluvium. * (25:09) – The disconnect between game studios and their audience, * (26:51) –The importance of content creation and education in Web3 gaming and how to educate gamers in Web2 about Web3 * (27:55) – Frictionless onboarding by giving away free NFTs and integrating with popular games * (30:15) –Using data-driven metrics to make adjustments, rather than trying to solve for multiple assumptions at once. * (32:46) – Brycent’s approach to working with Web3 games as a consultant and the importance of being compensated for his time and expertise. * (37:51) –  The importance of building sustainable communities in Web3 gaming and incentivizing community participation * (41:33) Dead Drop is the best gaming experience today * (44:16)- Brycent’s advice to aspiring content creators in the Web3 space

BEST OF: Sergio Silva: A Journey From Traditional Finance to NFT Degen

* (02:10) – Kevin introduces Sergio Silva to the Immutable Mindset. * (03:14) – His thoughts of NFTs when they first came out. * (05:00) – Kevin talks about Sergio’s Resident Degen title. * (07:52) – Talking about transferable skills from institutional finance. * (09:30) – Discussing the democratization of Finance. * (14:07) – On being scammed and making people understand what a digital wallet is. * (17:26) – Kevin talks about being scammed and * (17:26) – Playing by the rules. * (18:44) – What problem tokenization solves for institutions. * (21:32) – Conversations with kids regarding web 3 and NFT * (23:26) – Talking about the new NFT drop. * (31:36) – The 4 central tenants of the NFT project * (33:30) – On creating the collection. * (35:25) – On receiving cautionary advice regarding NFT and blockchain. * (38:02) – Talking about Nakamoto token. * (40:34) – My advice of people about to get started in the crypto space. * (42:01) – What does “do your own research” mean? * (44:21) – Lightening round with Sergio Silva.

Art of the Blockchain with Sara Baumann - NFT Innovator, History-Inspired Artist, and Web3 Visionary (E21)

In This Episode * [01:13] Animated character named Nova as a bridge between Web3 space and traditional media. * [03:07] Sara’s journey in the world of art * [08:13] Explaining the concept of blockchain, Web3, and NFTs to family members who perceive it as "witchcraft" or magic * [12:19] Sara's motivation behind creating the Women and Weapons Collection. * [18:06] The prevalence of bro culture and toxic environment in the NFT space when Sara was a newbie. * [19:04] The intention behind the Women and Weapons Collection to make it accessible and inclusive. * [21:46] Evolution of the NFT Space: Observations on the progress and acceptance of women in the NFT space * [25:47] The psychology and benefits of anonymity within the Web3 space * [27:12] How Women and Weapons built an organic community * [30:26] Positives and negatives of anonymity in the space * [33:52] Sara’s biggest fears regarding the continued success of NFTs in terms of technology and art. * [35:04] Verifying authenticity with NFC technology * [35:41] Various use cases for NFC technology * [39:21] Sara’s experience as a creator and navigating the volatility in the NFT market  * [40:48] The next phase of Women and Weapons, including a continued focus on storytelling * [43:25] Sara’s aspirations for the impact of her project in the Web3 space and the wider world.

Brands, Consumers, and How Sam Ewen is Bridging their Gap to Web3 (E19)

In This Episode * [00:49] Introduction to Sam Ewen * [03:01] Sam’s background and career journey * [05:21] Lessons learned from early internships * [06:46] Sam’s early career in music and tech * [08:45] How digital advertising, and experiential marketing prepared Sam for Web3 * [12:51] The current stage of Web3: Are we still in the early innings? * [14:35] The uncertain future of Web3  * [15:12] The evolving landscape of Web3: Differentiating between necessary and unnecessary applications of blockchain technology * [16:27] Navigating the transition from Web 2.5 to Web3: Balancing practicality and idealism in adopting blockchain technology * [17:47] The landscape for brands in Web3. * [19:16] Nike's drop and the future of digital wearables * [21:03] Mercedes' generative art drop * [24:52] CoinDesk's experiential approach to consensus * [26:03] Designing the Web3 programming and experience for the CoinDesk Consensus conference * [28:55] Brand summit and future of Web3 * [31:56] How to keep events more intimate * [34:01] Consensus as the most meaningful event * [39:31] The negative impact of the hype around cryptocurrency  * [46:24] CoinDesk studios' development initiatives * [49:09] The natural evolution of Web2.

Omer Goldberg: An Unconventional Canvas: Art, Superpowers and a Digital Revolution (E18)

In This Episode * [02:13] Omer’s time at Meta and introduction to DeFi * [06:20] Omer’s interest in blockchain technology and DeFi * [09:12] Genesis of chaos labs * [13:12] Raising funds and handling rejection. * [14:35] Building a cloud platform  * [15:48] Working with DeFi protocols * [21:00] The future of DeFi * [23:12]  The security model of DeFi protocols. * [30:23] Regulatory clarity and security challenges * [34:05] Exciting trends in Web3 * [35:46] Chaos Labs and risk management for DeFi protocols