The Inn Crowd
In this dynamic episode of The Inn Crowd [https://www.duvalstreetmedia.com/the-inn-crowd-podcast], [https://www.duvalstreetmedia.com/the-inn-crowd-podcast] host Jamie Mattingly sits down with Baylee, Director of Sales at Origin Hotel Austin, to explore how a fast-growing boutique hotel brand maintains authentic local character while scaling rapidly. From Willie Nelson-signed cowboy hats in Austin lobbies to tiger stripes in Baton Rouge, discover how Origin Hotels creates Instagram-worthy moments that truly reflect each city's culture. Baylee shares insider strategies on influencer partnerships, user-generated content, and the challenges of forecasting revenue in an era of two-week booking windows. Perfect for hospitality professionals, hotel marketers, and anyone interested in building scalable brands with soul. š Key Takeaways & Topics * The brand pillar strategy: How Origin uses three core pillars (venture, balance, connect) to maintain consistency while allowing each property to reflect its local city's unique culture * The last-minute booking crisis: Why hotels are seeing booking windows shrink to just two weeks (even for corporate travel) and the forecasting nightmares this creates * Authentic staff empowerment over corporate scripts: Moving beyond requiring "Mr. and Mrs." a certain number of times or the "open palm" technique * Cost-effective influencer marketing: Strategic partnerships with local personalities like SEC Player of the Year Madison Booker * Instagram-worthy design philosophy: Creating "Instagrammable moments" from funky art installations (hook'em hands with bat wings) to locally-themed photo opportunities * Strategic partnership building: How partnerships with Austin Film Studios and Mueller business mixers establish hotels as neighborhood pillars * The art of saying no: Why Origin turns down markets that don't align with their authentic local culture mission š Guest Links * Baylee Colson, Director of Sales, Origin Hotel Austin * Origin Hotels Website: originhotel.com [https://www.originhotel.com/hotels/austin] * Origin Austin Instagram: @origin_austin * Origin Hotel Locations: Austin, Baton Rouge, Lexington, Red Rocks, Kansas City š§ Jamie's Links * Website: http://duvalstreetmedia.com [http://www.duvalstreetmedia.com] * Instagram: @duvalstreetmedia * Podcast Info & Guest Submissions: duvalstreetmedia.com [https://www.duvalstreetmedia.com] š Mentioned in the Show Notes * Austin Film Studios ā Origin's preferred hotel partner located a mile down the road * Mueller Business District ā Austin location and community mixer venue * Madison Booker ā UT Women's Basketball SEC Player of the Year partnership * Willie Nelson signed cowboy hat display in Austin lobby * Company-wide conference with 50 attendees fostering brand consistency * Monthly directors of sales meetings across all properties * South by Southwest (SXSW) ā Austin's famous festival * "Come as guests, leave as friends" hospitality philosophy * Origin's rapid expansion: 3 new properties opened in the last year
10 episodios
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