The Innovation Brief
The fashion industry looks fast and innovative from the outside, but behind the surface, it’s one of the most conservative, fragmented, and unregulated systems we have developed. Producing 10% of global emissions and accounting for roughly 40% of waste, it is also one of the most unsustainable industries in the world. In this episode of Innovation Brief, Fredrik Timour - an entrepreneur, lecturer, founder of the Fashion Innovation Center, the Open Connector Alliance, and Neue Labs AB, head of fashion innovation at the Swedish Fashion Council, and co-chair of the Culture and Creative Industries Taskforce at the United Nations Global Innovation Hub - pulls back the curtain on how fashion really works as an industrial system, not just a cultural one. We explore why most brands don’t have real R&D budgets, how opaque supply chains block change, and why new regulations are about to force a reckoning across the sector. Fredrik argues that focusing on new materials and recycling first is the wrong order of priorities - and that tackling overproduction, product lifetime, and the back-end systems could produce far greater impact. From digital product passports and data-driven supply chains to nearshoring, and localised production, this conversation offers a realistic but hopeful roadmap for transforming one of the world’s most polluting industries. Contact Us Thanks for tuning in toThe Innovation Brief, the podcast for the people building, funding, and governing innovation - inside corporates, governments, and ecosystems across the globe. Bi-weekly conversations with the leaders shaping the future. Find out more: Website: https://www.innovationbrief.co [https://www.innovationbrief.co/] Email: hello@innovationbrief.co [hello@innovationbrief.co] Follow us on social media: Connect on LinkedIn: www.linkedin.com/company/innovation-brief/ [https://www.linkedin.com/company/innovation-brief/posts/?feedView=all] Subscribe on Substack: https://innovationbrief.substack.com/ [https://innovationbrief.substack.com/] The Innovation Brief is produced by Metta. Metta focuses on research into innovation & entrepreneurship, programme design and delivery, and ecosystem building for more sustainable and resilient futures. Learn more about Metta: https://www.metta.partners [https://www.metta.partners/] Follow us on LinkedIn: https://www.linkedin.com/company/mettatalks/ [https://www.linkedin.com/company/mettatalks/] Follow us on Instagram: www.instagram.com/mettatalks
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