Product-Led SEO Still Works For AI Search, with Eli Schwartz

AI Will Create the "Me Store," with Ridge's Sean Frank

Where are we in the agentic commerce revolution? "We're not even in the parking lot to the game yet. We're still on the freeway driving to the game," says Sean Frank, CEO of Ridge. Today on The Intelligent Marketer, he talks with Mike & Rishabh about why adding a product to your digital shopping cart might become as obsolete as buying from a print catalog; how ChatGPT is already driving product recommendations and purchases; and why being famous matters more than ever. They also discuss how AI helped Ridge double its revenue since 2023 while cutting headcount, and why that trend should scare SaaS companies. Links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ridge [https://ridge.com/] Sean's LinkedIn⁠ [https://www.linkedin.com/in/seandavidfrank/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/mikeduboe/%E2%81%A0%C2%A0] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/rishabhmjain/]    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://greylock.com/%E2%81%A0] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://intelligentmarketerpod.com/] This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [http://lightningpod.fm]

Product-Led SEO Still Works For AI Search, with Eli Schwartz

"I think the entire concept of AEO was invented by people looking to sell something additional to SEO," says Eli Schwartz, author of Product-Led SEO. Today on The Intelligent Marketer, he talks with Mike & Rishabh about how search-engine optimization is bigger and more relevant than ever, how AI is reshaping the funnel, and why brands should focus on product and reputation over hacks and deliverables. They also talk about why it's dangerous to try and game Reddit, why NPS scores matter, and designing products with answer engines in mind. Links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Future of SEO newsletter [https://www.productledseo.com/] Buy Product-Led SEO [https://www.amazon.com/dp/B091D572ZL] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/mikeduboe/%E2%81%A0%C2%A0] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/rishabhmjain/]    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://greylock.com/%E2%81%A0] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://intelligentmarketerpod.com/] This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [http://lightningpod.fm]

The Future of Payments in an Agentic Commerce World, with Visa's Rubail Birwadker

"How do you make a network with 10–15,000 banks, near 150 to 200 million merchants, four and a half billion credentials around the world, and how do you make it compatible with things like agentic commerce, with things like stablecoins, with things like wherever the next technology is headed?" Rubail Birwadker, who leads growth products and strategic partnerships at Visa, talks about all of that and more with Mike & Rishabh on today's Intelligent Marketer. They also discuss why trust and safety are the foundation of innovation, what “agentic commerce” really means, and the role of startups in shaping standards. Links: ⁠⁠⁠⁠⁠⁠⁠⁠Rubail's LinkedIn⁠ [https://www.linkedin.com/in/rubail/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/mikeduboe/%E2%81%A0%C2%A0] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/rishabhmjain/]    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://greylock.com/%E2%81%A0] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://intelligentmarketerpod.com/] This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [http://lightningpod.fm]

From Measurement to Orchestration, with Paramark's Pranav Piyush

“Creative is Batman, measurement is Robin,” says Pranav Piyush, co-founder & CEO of Paramark. Today on The Intelligent Marketer, he talks with Mike & Rishabh about why measurement should support, but not replace, bold marketing ideas; and how Paramark is helping CMOs and CFOs find common ground. They also discuss what it takes to build an experimentation culture inside a marketing org, what great planning and forecasting looks like, and how founder-led marketing can scale without losing authenticity. Links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Paramark [https://paramark.com/] Pranav's LinkedIn [https://www.linkedin.com/in/pranavp/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/mikeduboe/%E2%81%A0%C2%A0] ⁠⁠⁠⁠⁠⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/rishabhmjain/]    ⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://greylock.com/%E2%81%A0] ⁠⁠⁠⁠⁠⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://intelligentmarketerpod.com/] This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠⁠⁠⁠⁠ [http://lightningpod.fm]

Making MSCHF, an Art and Discipline with Gabe Whaley

What is MSCHF? A new luxury brand? An art project? A tech media play? "All of the above are true, all of the above are wrong," says CEO & founder Gabe Whaley. Today on the Intelligent Marketer, he talks with Mike & Rishabh about how he and his colleagues in Brooklyn are defying categorization and building a commercial factory for thought-provoking art. They also discuss why MSCHF doesn't chase zeitgeist-y moments, and why it's not using AI much, yet. Links: ⁠⁠⁠⁠⁠⁠⁠⁠MSCHF [https://mschf.com/] ⁠⁠⁠⁠⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/mikeduboe/%E2%81%A0%C2%A0] ⁠⁠⁠⁠⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/rishabhmjain/]    ⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠⁠⁠⁠⁠ [https://greylock.com/%E2%81%A0] ⁠⁠⁠⁠⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠⁠⁠⁠⁠ [https://intelligentmarketerpod.com/] This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠⁠⁠⁠ [http://lightningpod.fm]