The PR Industry in 2021

Types of PR Campaigns

There are lots of different forms of a ‘PR campaign’, and each campaign can help a business achieve various communications objectives. In this episode, Dani White, Senior Account Manager at Jargon PR, and Lily Fox, Account Executive at Jargon PR, explore a range of PR campaigns, from starter, to low-budget, to project-based campaigns, and how these can help a business reach their goals.

A career in the PR industry

In this episode, hear from Kevin Winfield, Account Director at Jargon PR, and Charlotte Sherwood, Account Executive about what it's like to work in the PR industry. Kevin and Charlotte discuss what a typical week in their role looks like, how they began their careers in PR, and their advice on how to make your CV stand out when looking for a job in PR.

Creating successful award entries

Being successful in awards can help a business build credibility and awareness within their industry. There are a range of awards on offer, and the process can often seem daunting at first. In this episode, Emily John, Account Manager at Jargon PR, and Emma Walkom, Marketing Executive at Jargon PR, discuss the entire awards process, from what you should include in an entry, to their top tips.

Pitching to journalists

In this episode, two of Jargon PR's Senior Account Executives, Katie Ward and Megan Eakin, discuss the process of pitching to journalists in a PR campaign. From describing what a pitch actually is, to their main advice, Katie and Megan will discuss the key points to remember in a PR pitch and ultimately secure media opportunities.

The PR Industry in 2021

With all the uncertainty and challenges from this year, the PR industry has needed to adapt and be reactive to the many changes that have taken place. Going forward, communications will remain key in order to navigate through whatever may occur in 2021. In this episode, Simon Corbett, CEO and Founder at Jargon PR, discusses his thoughts on the PR industry in 2020, and what's in store for the sector in 2021.