The Leverett Ball Show
What does it take to turn umpiring into a viral brand? In this episode, Noah Katz—creator of the wildly popular Umpire Channel and Savannah Bananas umpire—shares how he built a massive following by showing sports from a perspective most fans never see. WHAT YOU’LL LEARN * How Noah Katz grew his first video to 300,000 views almost overnight * Why umpiring content works in a crowded sports media space * The strategy behind building a niche brand with little competition * How social media can change public perception of sports officials * What it’s like umpiring for the Savannah Bananas in front of massive crowds EPISODE HIGHLIGHTS * 00:00 – Introduction to Noah Katz and the Umpire Channel * 02:00 – The viral video that started it all * 05:30 – Why umpiring content took off on TikTok * 10:00 – Changing how fans view sports officials * 15:00 – Journey to the Savannah Bananas * 22:00 – Balancing college, athletics, and content creation * 28:00 – Turning a side project into a full-time career * 35:00 – Advice for aspiring creators and sports officials MEET THE GUEST Noah Katz is the creator behind the Umpire Channel, one of the most popular officiating-focused platforms on social media, and an on-field umpire for the Savannah Bananas. CLOSING INSIGHT Noah’s journey proves that success often comes from finding a unique angle that others overlook. By focusing on a niche and staying consistent, he turned a part-time job into a full-time career and a growing media brand. Follow the Umpire Channel on all platforms and subscribe to The Leverett Ball Show for more conversations with athletes, creators, and industry insiders. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.
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