Ep 130 - Michelle Lo Horton - She Burned a 9-Year Business That Was Working (And Built a $1M Story Engine Instead)

Ep 131 - Should I Quit Without a Job Lined Up? (Five Lenses Before You Decide)

A DM landed in my inbox this week from someone in a real bind. Tough manager. IVF. Wellbeing wobbling. And the question I get asked more than almost any other, quietly, over and over: should I just quit, without another job lined up? I couldn't fit my answer into a voice note. So I recorded this. In this episode, I'm walking you through five lenses for anyone sitting in the quit question right now. Not five steps. Five distinct ways to look at the decision so you can make it from clarity, not depletion. Here's what we get into: • Why your nervous system is making the decision for you, and what to do about it • How to separate the three forces that blur into one big "ugh" • The runway maths conversation most people avoid • How to interrogate the "3-4 day work" middle path before you default to it • What it actually takes to quit beautifully, not reactively I also mention my new free resource, The Runway Read. It walks you through your real number, your real runway, and what each month of runway actually buys you in terms of choices. If you're sitting in this question, do this first. Grab it at https://lito.kit.com/runway-read [https://lito.kit.com/runway-read] If this episode lands for you, send it to someone you love who's in the same season. And if you want to go deeper with me, come find me inside The Circle, my membership and sovereignty dojo for heart-led creatives building life on their own terms. https://dannybunny.co/circle [https://dannybunny.co/circle] Love, Lao Shi ------ Come say hi 👋 📍 instagram.com/dannybunny.co [https://www.instagram.com/dannybunny.co] 🌐 www.dannybunny.co [https://dannybunny.co/] ✨ Letters from the Universe 28 days. 28 love notes. Daily cosmic nudges to stir your soul. 👉 https://lito.kit.com/letters [https://lito.kit.com/letters] 📖 Dear Dan: 80 Questions The ultimate guide to life, business, money, and relationships. It’s free. It’s fierce. It’s fabulous. 👉 https://dannybunny.co/deardan [https://dannybunny.co/deardan] 🧠 How to Feel Better (No Matter What) A 2-hour workshop that’s changed hundreds of lives. Learn how to blow your own mind and feel better, fast. 👉 How To Feel Better Workshop [https://lito.hopper.so/c/hubs/thecircle/checkout?activeTab=shop&productId=69e99faa626d42352a024b80&productPlanId=69e99faa626d42352a024b81] ⭕️ The Circle – Return To Yourself A dojo for personal sovereignty in the age of everything.  For thoughtful, creative humans who want clarity, self-trust, and a way to move through life and work without losing themselves. 👉 https://dannybunny.co/circle [https://dannybunny.co/circle] 🚀 BYOB – Be Your Own Boss Build a real online business without burning out or selling your soul. For creatives, coaches & curious humans ready for more sovereignty. 👉 https://dannybunny.co/byob [https://dannybunny.co/byob] 🎓 Supercoach Academy Become a certified coach and build a thriving coaching business in 12 weeks. 👉 https://dannybunny.co/supercoach-academy [https://dannybunny.co/supercoach-academy] 🥕 Carrots for the Soul Free Human Design charts, masterclasses, mindset guides & soul snacks. 👉 https://dannybunny.co/carrots [https://dannybunny.co/carrots] 🎶 Listen to my music 👉 YouTube [https://www.youtube.com/@TheSyntheticSocial] 👉 Spotify [https://open.spotify.com/artist/2mlYYKmDcMhfpi2uhMfOA0?si=Ege2TyfCTNSF8-f4UC2u-g] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Ep 130 - Michelle Lo Horton - She Burned a 9-Year Business That Was Working (And Built a $1M Story Engine Instead)

Years ago, Michelle Lo Horton reached out to me after losing her biggest client. Payroll pressure. Nervous system in survival mode. A business that looked stable from the outside but felt shaky within. Today, she has shut down her nine-year agency, moved to New York, and rebuilt from scratch around a single conviction: storytelling isn’t branding fluff. It’s business infrastructure. In this episode, we unpack her reinvention and the birth of Story ARC — built on the ARC framework: Audience Relationship Capital. ARC rests on three pillars: familiarity, memory, and intent. If people know you but don’t remember you, you don’t convert. If they remember you but don’t trust you, they don’t buy. Storytelling, done right, builds all three. We talk about why virality without depth is wasted, how AI content is eroding trust, why founder-led brands outperform faceless ones, and why growth lives on the other side of cringe. This episode lives where bold pivots, business growth, and the future of marketing collide. Explore Michelle’s work at https://thestoryarc.io/ [https://thestoryarc.io/] Follow her on Instagram at https://www.instagram.com/michellelohorton/ [https://www.instagram.com/michellelohorton/] If you care about reinvention, revenue, and building trust in a noisy world, press play. ------ Come say hi 👋 📍 instagram.com/dannybunny.co [https://www.instagram.com/dannybunny.co] 🌐 www.dannybunny.co [https://dannybunny.co/] ✨ Letters from the Universe 28 days. 28 love notes. Daily cosmic nudges to stir your soul. 👉 https://lito.kit.com/letters [https://lito.kit.com/letters] 📖 Dear Dan: 80 Questions The ultimate guide to life, business, money, and relationships. It’s free. It’s fierce. It’s fabulous. 👉 https://dannybunny.co/deardan [https://dannybunny.co/deardan] 🧠 How to Feel Better (No Matter What) A 2-hour workshop that’s changed hundreds of lives. Learn how to blow your own mind and feel better, fast. 👉 How To Feel Better Workshop [https://lito.hopper.so/c/hubs/thecircle/checkout?activeTab=shop&productId=69e99faa626d42352a024b80&productPlanId=69e99faa626d42352a024b81] ⭕️ The Circle – Return To Yourself A dojo for personal sovereignty in the age of everything.  For thoughtful, creative humans who want clarity, self-trust, and a way to move through life and work without losing themselves. 👉 https://dannybunny.co/circle [https://dannybunny.co/circle] 🚀 BYOB – Be Your Own Boss Build a real online business without burning out or selling your soul. For creatives, coaches & curious humans ready for more sovereignty. 👉 https://dannybunny.co/byob [https://dannybunny.co/byob] 🎓 Supercoach Academy Become a certified coach and build a thriving coaching business in 12 weeks. 👉 https://dannybunny.co/supercoach-academy [https://dannybunny.co/supercoach-academy] 🥕 Carrots for the Soul Free Human Design charts, masterclasses, mindset guides & soul snacks. 👉 https://dannybunny.co/carrots [https://dannybunny.co/carrots] 🎶 Listen to my music 👉 YouTube [https://www.youtube.com/@TheSyntheticSocial] 👉 Spotify [https://open.spotify.com/artist/2mlYYKmDcMhfpi2uhMfOA0?si=Ege2TyfCTNSF8-f4UC2u-g] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Ep 129 - Shed Like A Snake. Move Like A Horse.

Overthinking doesn’t look lazy. It looks responsible. Strategic. “Still refining.” In this Chinese New Year episode, we call out the polite lie of productivity that keeps capable people stuck in preparation mode while the market moves on without them. If you’ve been busy but not bold… planning but not shipping… polishing but not launching… this one’s for you. We’ve shed the old skin. Now the gate is open. This year rewards clarity, decisiveness, and speed. The window of opportunity is real but it won’t wait for you to feel ready. In this episode, we break down: * Why overthinking is protection disguised as strategy * The hidden operational and financial cost of “not yet” * How to separate your identity from your output * The builder vs building reframe * Two calibrations for a high-momentum year: aim first, then run * Practical ways to shorten your decision cycle and ship at 80% If you want faster learning velocity, sharper aim, and the courage to move before you feel perfectly prepared… press play. You are the builder. Not the building. Let’s build. 🐎🔥 ------ Come say hi 👋 📍 instagram.com/dannybunny.co [https://www.instagram.com/dannybunny.co] 🌐 www.dannybunny.co [https://dannybunny.co/] ✨ Letters from the Universe 28 days. 28 love notes. Daily cosmic nudges to stir your soul. 👉 https://lito.kit.com/letters [https://lito.kit.com/letters] 📖 Dear Dan: 80 Questions The ultimate guide to life, business, money, and relationships. It’s free. It’s fierce. It’s fabulous. 👉 https://dannybunny.co/deardan [https://dannybunny.co/deardan] 🧠 How to Feel Better (No Matter What) A 2-hour workshop that’s changed hundreds of lives. Learn how to blow your own mind and feel better, fast. 👉 How To Feel Better Workshop [https://lito.hopper.so/c/hubs/thecircle/checkout?activeTab=shop&productId=69e99faa626d42352a024b80&productPlanId=69e99faa626d42352a024b81] ⭕️ The Circle – Return To Yourself A dojo for personal sovereignty in the age of everything.  For thoughtful, creative humans who want clarity, self-trust, and a way to move through life and work without losing themselves. 👉 https://dannybunny.co/circle [https://dannybunny.co/circle] 🚀 BYOB – Be Your Own Boss Build a real online business without burning out or selling your soul. For creatives, coaches & curious humans ready for more sovereignty. 👉 https://dannybunny.co/byob [https://dannybunny.co/byob] 🎓 Supercoach Academy Become a certified coach and build a thriving coaching business in 12 weeks. 👉 https://dannybunny.co/supercoach-academy [https://dannybunny.co/supercoach-academy] 🥕 Carrots for the Soul Free Human Design charts, masterclasses, mindset guides & soul snacks. 👉 https://dannybunny.co/carrots [https://dannybunny.co/carrots] 🎶 Listen to my music 👉 YouTube [https://www.youtube.com/@TheSyntheticSocial] 👉 Spotify [https://open.spotify.com/artist/2mlYYKmDcMhfpi2uhMfOA0?si=Ege2TyfCTNSF8-f4UC2u-g] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Ep 128 - Who Is Driving Your Life?

Most of us assume we’re in charge of our lives. But when we slow down and look closely, we might notice how often our decisions, emotions, and direction are quietly shaped by other people’s opinions, reactions, expectations, or even their confusion. In this episode, we explore the idea of personal sovereignty and why so many capable, self-aware people still feel stuck, reactive, or strangely drained. We talk about: * What personal sovereignty actually means in real life (not the fluffy version) * How we unknowingly give our power away by trying to be well-liked or understood * Why having a strong centre and a strong spine matters more than being right * How radical honesty and staying rooted in our lived experience help us stay steady when other people don’t make sense * Practical ways to reclaim our centre when we feel knocked off balance If we’ve ever found ourselves overthinking other people’s behaviour, doubting ourselves too quickly, or feeling like life is happening to us instead of from us, this conversation will resonate. Because personal sovereignty isn’t about controlling other people. It’s about not being destabilised by them. ------ Come say hi 👋 📍 instagram.com/dannybunny.co [https://www.instagram.com/dannybunny.co] 🌐 www.dannybunny.co [https://dannybunny.co/] ✨ Letters from the Universe 28 days. 28 love notes. Daily cosmic nudges to stir your soul. 👉 https://lito.kit.com/letters [https://lito.kit.com/letters] 📖 Dear Dan: 80 Questions The ultimate guide to life, business, money, and relationships. It’s free. It’s fierce. It’s fabulous. 👉 https://dannybunny.co/deardan [https://dannybunny.co/deardan] 🧠 How to Feel Better (No Matter What) A 2-hour workshop that’s changed hundreds of lives. Learn how to blow your own mind and feel better, fast. 👉 How To Feel Better Workshop [https://lito.hopper.so/c/hubs/thecircle/checkout?activeTab=shop&productId=69e99faa626d42352a024b80&productPlanId=69e99faa626d42352a024b81] ⭕️ The Circle – Return To Yourself A dojo for personal sovereignty in the age of everything.  For thoughtful, creative humans who want clarity, self-trust, and a way to move through life and work without losing themselves. 👉 https://dannybunny.co/circle [https://dannybunny.co/circle] 🚀 BYOB – Be Your Own Boss Build a real online business without burning out or selling your soul. For creatives, coaches & curious humans ready for more sovereignty. 👉 https://dannybunny.co/byob [https://dannybunny.co/byob] 🎓 Supercoach Academy Become a certified coach and build a thriving coaching business in 12 weeks. 👉 https://dannybunny.co/supercoach-academy [https://dannybunny.co/supercoach-academy] 🥕 Carrots for the Soul Free Human Design charts, masterclasses, mindset guides & soul snacks. 👉 https://dannybunny.co/carrots [https://dannybunny.co/carrots] 🎶 Listen to my music 👉 YouTube [https://www.youtube.com/@TheSyntheticSocial] 👉 Spotify [https://open.spotify.com/artist/2mlYYKmDcMhfpi2uhMfOA0?si=Ege2TyfCTNSF8-f4UC2u-g] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Ep 127 - 跟著感覺走 | Following the Feeling Into a New Era

This episode marks the beginning of a new era. In it, I share what’s been quietly rearranging itself over the past two years. The endings, the pause, the identity shifts, and the deeper operating principles now guiding my life and work. I talk about: •why I chose to let go of LITO Academy •what radical personal sovereignty looks like in practice •the decision to step back into authorship and change my handle to DannyBunny.co •the re-crowning of LITO as Living In True Ownership •new expressions of this work, including In Your Pocket, The Circle, and the platform I’m co-building, Hopper •and why music has become an essential part of how I stay alive and aligned This isn’t an announcement episode in the usual sense. It’s a naming of a season. A return to centre. An invitation to stand in right relationship with the work we create, and with ourselves. If you’ve been sensing a shift in your own life, this one’s for you. ------ Come say hi 👋 📍 instagram.com/dannybunny.co [https://www.instagram.com/dannybunny.co] 🌐 www.dannybunny.co [https://dannybunny.co/] ✨ Letters from the Universe 28 days. 28 love notes. Daily cosmic nudges to stir your soul. 👉 https://lito.kit.com/letters [https://lito.kit.com/letters] 📖 Dear Dan: 80 Questions The ultimate guide to life, business, money, and relationships. It’s free. It’s fierce. It’s fabulous. 👉 https://dannybunny.co/deardan [https://dannybunny.co/deardan] 🧠 How to Feel Better (No Matter What) A 2-hour workshop that’s changed hundreds of lives. Learn how to blow your own mind and feel better, fast. 👉 How To Feel Better Workshop [https://lito.hopper.so/c/hubs/thecircle/checkout?activeTab=shop&productId=69e99faa626d42352a024b80&productPlanId=69e99faa626d42352a024b81] ⭕️ The Circle – Return To Yourself A dojo for personal sovereignty in the age of everything.  For thoughtful, creative humans who want clarity, self-trust, and a way to move through life and work without losing themselves. 👉 https://dannybunny.co/circle [https://dannybunny.co/circle] 🚀 BYOB – Be Your Own Boss Build a real online business without burning out or selling your soul. For creatives, coaches & curious humans ready for more sovereignty. 👉 https://dannybunny.co/byob [https://dannybunny.co/byob] 🎓 Supercoach Academy Become a certified coach and build a thriving coaching business in 12 weeks. 👉 https://dannybunny.co/supercoach-academy [https://dannybunny.co/supercoach-academy] 🥕 Carrots for the Soul Free Human Design charts, masterclasses, mindset guides & soul snacks. 👉 https://dannybunny.co/carrots [https://dannybunny.co/carrots] 🎶 Listen to my music 👉 YouTube [https://www.youtube.com/@TheSyntheticSocial] 👉 Spotify [https://open.spotify.com/artist/2mlYYKmDcMhfpi2uhMfOA0?si=Ege2TyfCTNSF8-f4UC2u-g] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.