The First Podcast Strategy Every Host Needs | Sarah Lohse on Storytelling, Branding & Authority

The First Podcast Strategy Every Host Needs | Sarah Lohse on Storytelling, Branding & Authority

Most business owners think podcasting is a marketing channel and according to award-winning author and podcast strategist Sara Lohse, that's exactly why most podcasts fail.In this episode of the Live Local Marketing Podcast, Sara shares how storytelling, branding, and podcast strategy can help businesses build authority, create deeper audience connections, and generate meaningful impact beyond vanity metrics.We discuss:-How getting fired led to the biggest opportunity of her career-Why podcasting is a storytelling platform first and a marketing tool second-The biggest mistakes business owners make when launching a podcast-How to build a podcast strategy that attracts the right audience-Why download numbers are often misleading-The power of personal stories in branding and thought leadershipFor all of you business owners, consultants, marketers, content creators, or podcasters, this quick-paced episode has plenty of practical insights on building a brand people actually remember.About Sara Lohse:Sara Lohse is an award-winning author, podcast strategist, storyteller, and founder of Branded Media. She helps entrepreneurs, consultants, and business leaders leverage podcasting as a strategic authority-building tool through powerful storytelling and audience engagement.Connect with Sarah:Website: https://workwithbranded.com/LinkedIn: https://www.linkedin.com/in/saralohse/Timestamps00:00 Introduction00:45 A career setback that became a major opportunity03:06 Why podcasting is Sara's favorite marketing strategy05:35 What she delegates and what she never hands off08:22 Building brands through storytelling11:30 The metrics that actually matter12:53 Creating a podcast people want to keep listening to15:05 Marketing strategies she no longer uses17:17 How to overcome podcasting fears19:35 When podcasters finally find their voice21:59 About Branded Media and how to connect with SaraConnect with Live Local MarketingSubscribe for interviews with entrepreneurs, marketers, business leaders, and local business experts sharing real-world strategies for growth.#Podcasting #PodcastStrategy #Storytelling #Branding #PersonalBranding #ContentMarketing #ThoughtLeadership #BusinessPodcast #MarketingPodcast #Entrepreneurship #SmallBusinessMarketing #BusinessGrowth #SaraLohse #BrandedMedia #AuthorityMarketing #LiveLocalMarketing

From $750K to $3M: Roadmap to Scaling a Service Business with Marie Torossian

It makes complete sense when you think about it, but I never really thought about the "omnipresent" content strategy that Marie explains using video, podcasts, and blogging to build authority and trust across all social platforms. In this episode of the Live Local Podcast, we sit down with Marie Torossian, Founder of The Profit Lab, CPA, CFO-turned-business coach, speaker, trainer, and 10X Certified Coach, to talk about entrepreneurship, business growth, financial strategy, marketing, AI, sales confidence, and what it really takes to scale a service-based business.Marie shares how she landed her first client through a warm referral, why discipline and daily structure are essential for entrepreneurs, and how she uses video content, podcasting, blogging, and social media to build trust and stay visible online. She also breaks down how service-based business owners doing $750K+ in gross sales can grow toward $3M+ by improving financial literacy, building stronger systems, and using their numbers as a roadmap for growth.We also talk about AI tools for business, content creation, CRM automation, sales processes, confidence, client onboarding, and how Marie uses financial analysis to help business owners make smarter decisions and scale with clarity.Guest: Marie Torossian Founder of The Profit Lab Website: https://theprofitlab.biz/ LinkedIn: https://www.linkedin.com/in/marietorossianyour10xcpa/ In this episode:00:00 Welcome to the Live Local Podcast01:16 Marie’s first win as an entrepreneur02:55 Referrals, trust, and building long-term clients03:30 The discipline and daily habits behind business success05:47 Marie’s favorite marketing strategy07:37 Podcasting, YouTube, and content distribution08:42 CFO advisory, coaching, and financial strategy10:35 Branding and finding the right target audience12:51 Choosing the right guests and clients14:21 How Marie uses AI in her business18:06 Building confidence in sales and client conversations21:10 How to connect with Marie and The Profit LabIf you’re a service-based business owner, entrepreneur, CPA, coach, consultant, or local business leader looking to scale your business, improve profitability, build better systems, and use financial strategy to grow with confidence, this episode is for you.Subscribe to the Live Local Podcast for more conversations with entrepreneurs, business owners, marketers, local leaders, and experts sharing real strategies for business growth, marketing, leadership, AI, sales, and success.#MarieTorossian #TheProfitLab #LiveLocalPodcast #BusinessGrowth #Entrepreneurship #ServiceBusiness #BusinessCoaching #FinancialStrategy #CFOAdvisory #CPA #10XCoach #MarketingStrategy #VideoMarketing #Podcasting #AIForBusiness #SalesConfidence #SmallBusinessGrowth #BusinessSystems #ScaleYourBusiness #LocalBusiness

How Emily Chapman Turns Client Stories Into a Business That Sells | The Testimonial Collective

Most business owners have happy clients but no idea how to turn that goodwill into proof that actually closes deals.In this episode of the Live Local Business Owner Marketing Edition, Emily Chapman, owner of The Testimonial Collective, breaks down how she helps entrepreneurs capture strategic video testimonial stories that build trust and make their business the obvious choice.Emily shares how she landed her first paying customer through LinkedIn, why she traded cold outreach for warm marketing and networking, and how she "reverse engineers" a client's story to drive real conversions. We get into qualifying leads, building strategic partnerships, fighting entrepreneur isolation, and her long-term vision to scale into a multi-million dollar, systemized business. We had a chance to talk about:00:00 Introduction to the Live Local Business Owner Marketing Edition00:23 Meet Emily from The Testimonial Collective01:21 Landing the first paying customer via LinkedIn02:44 Transitioning from cold outreach to warm marketing and networking03:26 Organizing business goals: Quarterly, monthly, and weekly targets05:11 How to qualify potential leads and strategic partners06:55 Strategies for nurturing relationships and overcoming entrepreneur isolation08:44 The value of paid vs. unpaid networking and using a business coach10:15 Long-term vision: Scaling to a multi-million dollar business11:22 Building systems and the challenges of outsourcing video production12:40 Analyzing competitors and the importance of human connection14:44 The art of "reverse engineering" a client's story for better conversions15:55 The pre-production strategy: Meeting with business owners to find ideal results17:18 Five-year outlook: Hiring story producers, editors, and project managers20:02 Contact information and closing remarksThis is exactly the kind of warm, relationship-first growth I talk about all the time. Real connection beats cold pitching every time, and Emily lives it.Connect with Emily Chapman:Website: https://thetestimonialcollective.com/LinkedIn: https://www.linkedin.com/in/emily-chapman220/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#VideoTestimonials #WarmMarketing #ReferralMarketing #SmallBusinessGrowth #ClientStories #EntrepreneurTips #BusinessNetworking #SocialProof #LocalBusiness #MarketingStrategy

B2B SaaS Marketing That Actually Convert | Sawsan Hamawandy

Email marketing is not dead. Generic marketing is. In this episode of the Live Local Marketing Podcast, we sit down with Sawsan Hamawandy, a B2B Demand Gen Leader, to talk about what actually works in modern B2B SaaS marketing, no fluff, just practical strategies, real testing, and lessons from the field. Sawsan shares how she turned low-performing group product demos into use-case-based sessions that dramatically increased registrations, why email still converts when it is segmented and tested properly, and why sales teams often hold the best insights for content, SEO, and messaging. We also talk about first-party data, customer feedback, raw and relatable B2B content, ABX campaigns, internal champions, and why marketers need to stop chasing polished perfection and start creating content that actually resonates with real people. In this episode, we cover:-Why generic product demos often fail-How use-case demos can drive better registrations and sales follow-up-Why email marketing still works when done correctly-How to segment email campaigns and A/B test subject lines-Why sales teams should influence your content strategy-First-party data vs. expensive third-party intent data-How to use customer feedback to improve marketing and product direction-Building confidence through testing, experimentation, and internal champions ...and the name of her puppy, who was a behind-the-scenes part of the episode!Connect with Sawsan Hamawandy:Website: https://hownow.com/LinkedIn: https://www.linkedin.com/in/sawsan-h/ Subscribe for more practical conversations with business owners, marketers, founders, and operators sharing what is working in the market right now: https://livelocalwarmmarketing.com /#B2BMarketing #SaaSMarketing #DemandGeneration #EmailMarketing #MarketingStrategy #B2BSaaS #ABM #ABX #ContentMarketing #GrowthMarketing

Sell More Books Without Chasing Bestseller Lists, with Sarah Bean

How do you actually market a book in a way that builds trust, reaches the right audience, and creates long-term opportunities beyond just book sales?In this episode, we sit down with Sarah Bean, Book Marketing Expert at Book Launchers, to talk about what authors, entrepreneurs, speakers, and nonfiction creators often get wrong about book marketing.Sarah shares why marketing is not the same as sales, why your personal story matters more than ever, and how authors can stop chasing vanity metrics like bestseller lists and start building a strategy that supports their bigger goals.We also talk about how AI is changing marketing, why human connection is becoming even more valuable, and how authors can promote their books even without a massive budget.In this episode, we cover:00:00 — Intro to Sarah Bean and Book Launchers01:10 — Sarah’s publishing and entertainment background03:30 — What makes a nonfiction book stand out04:45 — Why the author’s personal story is part of the marketing07:20 — Marketing vs. sales: why authors need to understand the difference08:30 — How many touchpoints it takes to build trust today09:30 — Why AI makes human storytelling more important11:00 — How Sarah works with authors and marketing teams13:30 — How to market a book on a small budget15:30 — Using your book to create speaking, business, and brand opportunities17:00 — Why chasing “bestseller” status can be the wrong goal19:00 — How to choose the right media opportunities for your book21:30 — Work-life balance, creativity, and staying grounded25:30 — How Book Launchers helps authors write, publish, and market their booksWhether you are writing your first book, self-publishing nonfiction, building your authority, or trying to use a book to grow your business, this conversation will help you think more strategically about book marketing.Connect with Sarah Bean / Book Launchers:Website: https://booklaunchers.com/LinkedIn: https://www.linkedin.com/company/book-launchersYouTube: https://www.youtube.com/@BookLaunchers @BookLaunchers  [https://studio.youtube.com/channel/UCKx1lFOj7qGseYruGokKVjg] Subscribe for more conversations on warm marketing, storytelling, local business growth, referrals, visibility, and building authority without cold, pushy tactics.#BookMarketing #SelfPublishing #AuthorMarketing #BookLaunch #BookLaunchers #SarahBean #NonfictionAuthors #PublishingTips #MarketingStrategy #AuthorBranding #BookPromotion #LiveLocalMarketing