The Lobby Talk

From luxury yachting to experience design: Sonja Stojcevski on what makes hospitality truly work

22 min · 6 de may de 2026
Portada del episodio From luxury yachting to experience design: Sonja Stojcevski on what makes hospitality truly work

Descripción

What does it take to go from service to shaping hospitality experiences? In this episode of The Lobby Talk, I sit down with Sonja Stojcevski, founder of Brand & Spice. From sommelier to luxury yachting to experience design, her journey is driven by one thing: curiosity. They explore why great hospitality isn’t just about aesthetics but about how spaces actually work. From operations to design, Sonia shares why bridging the gap between brand promise and real experience is one of the industry’s biggest challenges today. In this episode: • From service to experience design • Lessons from luxury yachting • Why operations should shape design • The gap between promise and reality • Designing spaces that truly work A sharp, grounded conversation on the future of hospitality. 🔗 Brand & Spice: Instagram [https://www.instagram.com/brandandspice/] | Website [https://www.brandandspice.com/] #HospitalityDesign #GuestExperience #LuxuryHospitality #TheLobbyTalk

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episode From luxury yachting to experience design: Sonja Stojcevski on what makes hospitality truly work artwork

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