Mama Making Podcast
What do you do when you get laid off while pregnant, have a toddler at home, and just bought a house? If you're Alexandra Swayne, you start a marketing business, invent a baby product, and launch a women's networking group — all within a year. In this episode, Jessica sits down with Alex to talk about the layoff that cracked everything open, the 2 a.m. manufacturer calls that turned Binky Bands into a viral product launch, and what it actually looks like to build three businesses while raising two kids under three. This one is for every mom who has an idea they haven't trusted yet. MAIN TOPICS COVERED * Getting laid off while pregnant — and why it became the catalyst for everything * Launching Sunkiss Media: 12 years of marketing experience, one layoff, and one LLC * The middle-of-the-night idea that became Binky Bands — a wearable pacifier and teether * Going viral on LinkedIn on launch day and selling 100+ units before noon * Starting She Means Business Long Island — 600 members, 75 women at the first event * How motherhood built her confidence — and helped her stop shrinking herself * Trusting your idea when people close to you say it won't work * Using her marketing background to launch a product she actually believed in * Balancing three businesses, two kids, and daycare two days a week * AI as a business tool — the love-hate relationship that saves her hours * Advice for moms on the edge of making a leap of faith HOW TO CONNECT WITH ALEXANDRA SWAYNE * Sunkiss Media: sunkissedmedia.net [http://sunkissedmedia.net] | Instagram/TikTok: @sun.kissedmedia * Binky Bands: Instagram/TikTok: @binkibands * She Means Business Long Island: Facebook Group + Instagram: @shemeansbusiness.li This episode is sponsored by Collabs Creative [https://www.collabscreative.com/] - a digital marketing company supporting makers, creatives, and small business owners with all things digital and design. Follow The Mama Making Podcast on socials on Instagram [https://www.instagram.com/themamamakingpodcast/] and Facebook [https://www.facebook.com/themamamakingpodcast]! Share and subscribe to the podcast: click this link [https://pod.link/1548163284] Watch on YouTube: Click here! [https://www.youtube.com/@TheMamaMakingPodcast]
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