Inside the Playbook: Veikko Fuhrmann on What a Tour Director Really Does

Inside the Playbook: Veikko Fuhrmann on What a Tour Director Really Does

In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Peso Pluma’s Tour Director, Veikko Fuhrmann, to break down what a tour director actually does on a music tour. Veikko explains why the job is so much more than logistics. It’s cash flow, startup costs, payroll, vendor payments, credit card spend, delayed settlements, promoter advances, and making sure the tour can keep moving without the money falling apart. They also get into why great tour directors ask better questions, how artists get paid on tour, and why some promoter advances can feel less like free money and more like a loan. For artists, managers, tour managers, independent teams, and music executives, this is a practical look at the business behind the road. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/4Z67uqWjrxIw2S3uK6HKDj?si=I5CLRNPTSP--acz7Btxo7g Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook [https://www.youtube.com/@managersplaybook] Topics include: Tour directors, tour management, artist cash flow, touring startup costs, promoter advances, earn-out deals, business managers, artist payments, and live music business.

Inside the Playbook: Veikko Fuhrmann on The Hidden Tour Expenses Artists Don’t Understand

In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with live touring specialist and Peso Pluma Tour Director Veikko Fuhrmann to explain why a tour guarantee does not always mean an artist is making money. Veikko breaks down how tour offers are built, what guarantees and overages actually mean, how promoter splits work, and why every expense matters once a show moves past the guarantee. They also get into arena and stadium logistics, curfews, overtime, runners, carnets, day sheets, settlement sheets, and the real business behind protecting artist profit on the road. For artists, managers, tour managers, independent teams, and music executives, this is a clear look at how touring money really works. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/4Z67uqWjrxIw2S3uK6HKDj?si=I5CLRNPTSP--acz7Btxo7g Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook [https://www.youtube.com/@managersplaybook] Topics include: Tour guarantees, overages, artist expenses, promoter splits, tour management, arena logistics, settlement sheets, curfews, touring documents, and live music business.

Inside the Playbook: Veikko Fuhrmann on Tour Money for Artists and Managers

In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with live touring specialist Veikko Fuhrmann of We Are Live to break down how artists lose money on tour and how the right team can fix it. Veikko explains why tour management is really about protecting the artist’s money, from club-level P&Ls and merch sales to promoter expenses, cash flow, insurance, touring LLCs, and upfront costs. This is a practical conversation for artists, artist managers, tour managers, independent teams, and music executives trying to understand the financial reality of touring before the road gets expensive. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/4Z67uqWjrxIw2S3uK6HKDj?si=I5CLRNPTSP--acz7Btxo7g Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook [https://www.youtube.com/@managersplaybook]

The Manager’s Playbook 070: Veikko Fuhrmann - Music Touring, Tour Management, Live Business, Artist Expenses, Tour Budgets & Global Touring

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with live touring specialist Veikko Fuhrmann of We Are Live for a deep breakdown of how music touring actually works. Veikko shares his journey from working event security in Germany to joining Ricky Martin’s team and building a career across global tours, arenas, stadiums, and the live music business. This conversation covers the real financial and logistical side of touring: tour budgets, guarantees, overages, settlement sheets, cash flow, curfews, insurance, touring LLCs, tax withholding, carnets, crew culture, and what it really means to protect an artist’s money on the road. If you’re an artist, artist manager, tour manager, music executive, or independent team trying to understand the business of live shows, this episode is a masterclass in touring. Simply put, a conversation like this doesn't come cheap. If you’re earning publishing income, make sure you’re collecting all of it.KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://form.typeform.com/to/JNELnGw9?utm_source=xxxxx&typeform-source=bit.ly#fbclid=xxxxx&gclid=xxxxx Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@managersplaybook] New episodes drop Sundays @ 10am ET Topics include: Tour management, live music business, artist touring, tour budgets, guarantees and overages, settlement sheets, cash flow, arena logistics, Latin artists touring, and manager wisdom.

Inside the Playbook: Muyiwa Awoniyi on Building a Company Around the Artist

Tems’ manager Muyiwa Awoniyi joins The Manager’s Playbook to break down how to build a real company around an artist. In this clip, Muyiwa explains why Tems’ long-term vision goes beyond music into business, philanthropy, investing, ownership, and company-building. He also shares how non-transactional relationships, delegation, team structure, artist development, admin deals, distribution, YouTube Foundry, and smart JV strategy helped Tems’ team build independence and long-term leverage. A must-listen for artists, managers, music executives, and anyone serious about building a sustainable music business. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/1duk4mJxoVF7D9G5Whhjqk?si=mI5dFiQAT7uwrOUXtFLlHA Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠ [https://www.youtube.com/@managersplaybook] In this episode: 00:00 Tems’ North Star and Long-Term Growth 00:47 Real Relationships, Not Transactions 01:15 Weaknesses, Patience, and Team Support 02:28 Delegating Emails and Staying Focused 04:17 Inbox Systems and Daily Syncs 06:15 Vision Map and North Star Strategy 07:27 Mentorship Over Generic Industry Talk 10:21 Toronto Talent and Executive Leadership Gap 14:12 Building Global Teams and The Weeknd Model 15:50 Tems’ Admin Deal vs Publishing Deal 16:51 Funding Independence With Distribution and YouTube Foundry 18:38 Structuring JVs for Company Expansion 19:34 Why Artists Become Executives