Episode 8: Shaun Hunter Green, SVP, Preferred Segment Marketing at Bank of America

Episode 8: Shaun Hunter Green, SVP, Preferred Segment Marketing at Bank of America

Welcome to The Mar Dat Chat! Hear Shaun Hunter Green, SVP, Preferred Segment Marketing at Bank of America-Responsible for developing effective strategies and programs targeting Mass Affluent customers - $100K+ - $1M in investable assets. Today's episode will speak about personal branding and investing in yourself. We wanted to sit down and focus on how to show up in the new year and promote the personal branding of the self. - 1:30 The Idea of Personal Branding - 10:00 Personal Rebranding - 22:10 Brand Adjacency and Mentorship Want to learn more about Mar Dat? ⁠⁠Click Here [https://mardatadvisors.com/who-we-are/]

Episode 7: Greta Crowley, Vice President of Retail Marketing for Cox Automotive

Welcome to The Mar Dat Chat! Hear Greta Crowley, Vice President of Retail Marketing for Cox Automotive-which includes leading a complex set of brands and products, including the two of the largest largest consumer automotive brands, AutoTrader and Kelley Blue Book . In 2017 Greta was named one of Auto's Remarketing top 40 under 40. Prior to joining Cox Automotive in 2010, she served as the media supervisor at Turner Broadcasting. - 5:00 The Digital Auto Experience - 10:25 The Car Buyer Journey Study - 20:30 Cox Automotive and Updating Their Funnel Want to learn more about Mar Dat? ⁠Click Here [https://mardatadvisors.com/who-we-are/]

Episode 6: Paula Wagner, CIO of Mansfield Oil

Welcome to The Mar Dat Chat! Join us for a chat with Paula Wagner, CIO of Mansfield Oil. Mansfield is a trusted provider in the fuel industry, and they deliver innovative solutions to optimize fuel management and processes for clients across North America. We'll speak about people, process, and technology and how they are the fundamental components and how they're all interconnected, as well as Paula's experiences in her field. Want to learn more about Mar Dat? ⁠⁠Click Here [https://mardatadvisors.com/who-we-are/]

Luxury Brand Retail Webinar with Love Hudson-Maggio and Michelle Chen

Welcome to The Mar Dat Chat! Hear Michelle Chen, Digital Marketing and eCommerce Guru on all things marketing, and especially those things global with emphasis on China. She has a professional history of consulting and digital agency work in New York, before moving to the Chinese digital space. Today we welcome Michelle back to talk about Luxury Brands and doing business in China. Love Hudson-Maggio and Michelle will walk listeners through: 1) An Overview of the Luxury Market 2) Consumer Personas and Expectations 3) Creating Value with Strategic Engagement 4) Tech Considerations We hope you enjoy this special webinar! Want to learn more about Mar Dat? ⁠⁠Click Here: https://mardatadvisors.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEJTTUZsQW1fN0U5eWFOR2paaUsyVmFTWWt1UXxBQ3Jtc0tuT2JoakgxM012UUotcEVNR2JCOXVJazFqU1MwemQxWGRuR0t5RmttY1ZMQ1M2eWlhdDNnX3lPVEtTb2pleDJ0SVJUZHlZS1FfTnZBZm5peHNFY2ZzemkwRHk5LTFYOVdIdmxxWlRTdUdXRFM3aEpwOA&q=https%3A%2F%2Fmardatadvisors.com%2F&v=Hk6IZGUiGho]

Coffee Klatch: Dorian Benkoil, Co-Founder of Teaming Media

Welcome to The Mar Dat Chat! Enjoy this Coffee Klatch, on us. Hear Dorian Benkoil, COO, Editorial Director, and Co-Founder of Teaming Media. Dorian is an award-winning journalist, an MBA, a Fulbright fellow with degrees from Stanford and CUNY Baruch College. He's been a foreign correspondent, managing editor and executive for multiple global media organizations, including ABC. - 4:24 Using Content to Illuminate Brands - 10:24 Intellectual Revolution Involving A.I - 20:17 Contextual Targeting and Keeping People Engaged Want to learn more about Mar Dat? ⁠Click Here [https://mardatadvisors.com/who-we-are/]