The Marketing B-Sides

Track #17: Rebecca Fleetwood Hession - Why "Same" Feels "Safe" And How Your Brain Fights Change At Work

49 min · 17 de feb de 2026
Portada del episodio Track #17: Rebecca Fleetwood Hession - Why "Same" Feels "Safe" And How Your Brain Fights Change At Work

Descripción

Rebecca Fleetwood Hession spent 20 years in corporate sales before realizing she was living in a state of constant dysregulation. Now a professional coach marking her 10-year anniversary, she joins Tom to discuss the science behind why we stay in jobs that chew us up. We dive into the "Same = Safe" paradox: the nervous system's tendency to choose known pain over the uncertainty of change. Rebecca explains why great leadership requires self-care to keep the prefrontal cortex online for decision-making, and why the "billboard" style of top-down communication is killing team commitment. Whether you are an executive or a founder, this episode is a masterclass in why business is, and always should be, human.

Comentarios

0

Sé la primera persona en comentar

¡Regístrate ahora y únete a la comunidad de The Marketing B-Sides!

Prueba gratis

Empieza 7 días de prueba

$99 / mes después de la prueba. · Cancela cuando quieras.

  • Podcasts solo en Podimo
  • 20 horas de audiolibros al mes
  • Podcast gratuitos

Todos los episodios

21 episodios

episode Track #21: Brant Moriarity – Why "Button-Pushing" is Dead: Training the Next Generation of Decision Makers artwork

Track #21: Brant Moriarity – Why "Button-Pushing" is Dead: Training the Next Generation of Decision Makers

Every business student who has marched through Indiana University since 1967 knows K201, the legendary Computers in Business course. But the era of simple software shortcuts is officially over. Brant Moriarity, Director of the course at the Kelley School of Business, joins Tom to break down the massive, structural evolution of higher ed technology and analytics education. Brant shares the reality of teaching a course to 2,300 freshmen every semester in a world completely altered by the shift to AI. We explore Kelley's new pedagogical framework called Build, Adapt, Defend. This system is designed to force entry-level students out of passive button-pushing and into live-fire problem solving. Brant also dismantles common misconceptions about Gen Z tech literacy, noting that while they are born with mobile devices in hand, basic enterprise file organization and system troubleshooting remain an active learning curve. From navigating administrative red tape across nine separate college campuses to a hilariously diverse musical history that spans Marilyn Manson and underground West Coast hip-hop, this episode offers a direct window into how the next generation of business leaders is being trained to handle data, disruption, and data-backed human judgment.

28 de may de 202645 min
episode Track #20: Renia Carsillo – Why "No" is a Growth Strategy artwork

Track #20: Renia Carsillo – Why "No" is a Growth Strategy

In an industry obsessed with the "business of yes," Renia Carsillo has spent 20 years building a firm based on the power of the right fit. A former Assistant VP in banking with a degree in Iranian Politics, Renia brings a pragmatism to Realign Consulting that most agencies lack. She joins Tom to discuss her "Three Bright Lines" for vetting clients: believing in their mission, trusting their team, and ensuring they have at least a six-month financial runway to allow for foundational work. Beyond the mechanics of agency growth, Renia dives into a staggering statistic: while 48% of new businesses are started by women, only 6% ever gross more than $250,000. We discuss the systemic and "soft" hurdles, from credit access to the lack of domestic support structures, that keep those numbers low, and Renia’s new mission to profile the women who have broken through that barrier. We also tackle the AI hype cycle. Renia explains why she’s skeptical of anyone calling themselves an "AI Expert" and why she forbids her team from using "God Mode" commands. From her color-coded quarterly planning to the 2-day offsite strategy retreats she mandates for every client, this episode is a guide for leaders who want to stop reacting and start building.

12 de may de 20261 h 0 min
episode Track #18: Lindsay McGuire – Why "I've Worked Too Hard for This" Is the Wrong Reason to Stay artwork

Track #18: Lindsay McGuire – Why "I've Worked Too Hard for This" Is the Wrong Reason to Stay

Lindsay McGuire was a SaaS powerhouse, a director-level "titan" in the Indianapolis tech scene. But deep down, she felt a calling back to her community. She joins Tom to discuss the psychological hurdle of walking away from the "golden handcuffs" of software and the pivotal advice from her mother that changed everything. Now the Assistant Director of Advancement, Branding and Outreach at The Milk Bank, Lindsay discusses the "revolutionary" shift from marketing software to saving infants' lives in the NICU. We dive into: * The Fear of the Jump: Overcoming the internal monologue that says leaving a high-level role is "stupid." * Public Health vs. MarTech: Moving from the "fight or flight" of software trends to the thoughtful, high-stakes pace of community health. * Junior League & Capacity: How to give back without burning out. * The Metaphysical B-Side: A hilarious and brilliant story about how selling Thor’s hammers and "potions" at a jewelry store became a jumping off point for her content marketing career.

3 de mar de 202644 min
episode Track #17: Rebecca Fleetwood Hession - Why "Same" Feels "Safe" And How Your Brain Fights Change At Work artwork

Track #17: Rebecca Fleetwood Hession - Why "Same" Feels "Safe" And How Your Brain Fights Change At Work

Rebecca Fleetwood Hession spent 20 years in corporate sales before realizing she was living in a state of constant dysregulation. Now a professional coach marking her 10-year anniversary, she joins Tom to discuss the science behind why we stay in jobs that chew us up. We dive into the "Same = Safe" paradox: the nervous system's tendency to choose known pain over the uncertainty of change. Rebecca explains why great leadership requires self-care to keep the prefrontal cortex online for decision-making, and why the "billboard" style of top-down communication is killing team commitment. Whether you are an executive or a founder, this episode is a masterclass in why business is, and always should be, human.

17 de feb de 202649 min