Mastering your Message

The Power of Follow Up

1. Say Thank You We’ve been taught since we were kids—say please and thank you. Did you know the average person says thank you over 2,000 times a year? After every inspection, I send a quick thank-you email or text. Then one a week later. Then another at 30 days. It doesn’t need to be fancy—it just needs to be genuine. Let them know you appreciate their business. Because without customers, none of us have a business. Dr. Ivan Misner calls it the 24/7/30 rule: follow up at 24 hours, 7 days, and 30 days. Simple and effective. 2. Check In a Week Later Reach out and ask if they have questions—about the report, the service, or anything else. Offer help. Connect them with someone in your network. Be helpful, not salesy. 3. Stay in Touch Monthly Send quick, helpful tips. Something like, “Hey, remember to check your gutters after the storm this week.” Keep it useful. Keep it short. And keep showing up as the go-to person they can trust. I even joined a networking group just so I’d have more people I could refer them to. 4. Ask for Feedback This shows you care about growing. And guess what? People who give feedback are more likely to refer you. Ask for Google reviews—don’t be shy about it. They matter more than you think. 5. Follow Up on Referrals When someone sends you a lead—say thank you, and let them know how it went. Keep them in the loop. It builds loyalty and shows you value their effort.

Mastering your Message

Understanding that having a message to other businesses is how you grow. Your marketing message is the heartbeat of how you communicate. It’s the answer to the question, “Why should I do business with you?” It’s not about clever wording or complicated buzzwords. It’s about clarity. Your message should help someone instantly understand what problem you solve, who you help, and how you make their life better. If you confuse, you lose. Let me say that again: If you confuse, you lose. We live in a noisy world, and people don’t have time to guess what you do. If they don’t get it right away, they move on.