Midas Celebrates Seven Decades and Surges Forward (with Paul Elliott, Group VP of Franchise Marketing)

Proactive Engagement Boosts Customer Retention (with Adam Alfia and Scott Rider)

As AI-driven search engines increasingly aggregate reviews, proactive online reputation management is a critical tool for quick lube shops of all sizes. Adam Alfia, founder and managing director of Real Time Feedback, and Scott Rider, founder and CEO of the Rider Group, join the NOLN Podcast to explain how a proactive engagement strategy can boost retention, improve online ratings, and ultimately drive more revenue for your shop.  ***  Subscribe to The NOLN Podcast on your platform of choice:   Apple Podcasts [https://podcasts.apple.com/us/podcast/the-noln-podcast/id1493208692]  iHeart Radio [https://www.iheart.com/podcast/269-the-noln-podcast-80189368/]  Spotify [https://open.spotify.com/show/2dNQOivKRx93W84NP0bKHm]

Feature Read: Secure the Service Bay

Cybersecurity leaders explain why smaller, independent automotive shops can be prime targets for hackers. They also offer practical advice for protecting sensitive information, including customer and financial data, and developing an incident response plan that can prevent an attack from destroying a business. This article [https://www.noln.net/running-a-shop/techtools/article/55362149/data-breach-in-the-bay] was published on NOLN.net on March 9, 2026. *** Subscribe to The NOLN Podcast on your platform of choice:  * Apple Podcasts [https://podcasts.apple.com/us/podcast/the-noln-podcast/id1493208692] * iHeart Radio [https://www.iheart.com/podcast/269-the-noln-podcast-80189368/] * Spotify [https://open.spotify.com/show/2dNQOivKRx93W84NP0bKHm]

Midas Celebrates Seven Decades and Surges Forward (with Paul Elliott, Group VP of Franchise Marketing)

Paul Elliott, group vice president of franchise marketing for Midas, joins the NOLN Podcast to discuss the company’s recent 70th anniversary celebration, as well as the company’s emphasis on innovation, customer service, using AI as a support tool rather than a replacement for employees, and strong franchisee partnerships. Elliott also dives into Midas’ new marketing campaign featuring actor William Zabka, franchise support, and perfecting the customer experience while maintaining a collaborative company culture. *** Subscribe to The NOLN Podcast on your platform of choice:  * Apple Podcasts [https://podcasts.apple.com/us/podcast/the-noln-podcast/id1493208692] * iHeart Radio [https://www.iheart.com/podcast/269-the-noln-podcast-80189368/] * Spotify [https://open.spotify.com/show/2dNQOivKRx93W84NP0bKHm]

Feature Read: Setting the Strategy

Quick lube operators dive into their processes for building their organizational strategies, from setting a clear "north star" to guide their decision making and staffing and customer service initiatives, to strategic acquisitions and leadership alignment. *** Subscribe to The NOLN Podcast on your platform of choice:  * Apple Podcasts [https://podcasts.apple.com/us/podcast/the-noln-podcast/id1493208692] * iHeart Radio [https://www.iheart.com/podcast/269-the-noln-podcast-80189368/] * Spotify [https://open.spotify.com/show/2dNQOivKRx93W84NP0bKHm]

Private Equity and the Quick Lube Industry (with Anthony Lopez-Ona, Mufson Howe Hunter & Co.)

Anthony Lopez-Ona, managing director at Mufson Howe Hunter & Co., joins the NOLN Podcast to share insights on how private equity firms view the quick lube industry, what operators should take away from the recent sale of Jiffy Lube to Monomoy Capital Partners, and what operators can expect with regards to M&A activity in the industry within the coming months. *** Subscribe to The NOLN Podcast on your platform of choice:  * Apple Podcasts [https://podcasts.apple.com/us/podcast/the-noln-podcast/id1493208692] * iHeart Radio [https://www.iheart.com/podcast/269-the-noln-podcast-80189368/] * Spotify [https://open.spotify.com/show/2dNQOivKRx93W84NP0bKHm]