Welcome to The Outdoor Trend Report

The Outdoor Trend Report with giovanni gallucci: May 28, 2026

Toyota's 2026 Trailhunter rolled the two-year aftermarket build inside the OEM line and financed the whole stack, gutting the customer journey ARB and Old Man Emu built their US business on. The play isn't to fight the spec, it's to sell the next stage: basecamp craft, real recovery training, the build series that runs after the dealership. Tariffs and the PFAS phase-out handed every made-in-USA outdoor brand a competitive moat they didn't pay for, with a six to nine month window before import brands reprice. And Texas is the structural outdoor buyer for 2026 while most brand creative is still shooting in Moab. . . . | ai-assisted content * (00:00) - Intro * (00:32) - Story 1 * (03:14) - Story 2 * (06:28) - Story 3 * (10:04) - Outro

Welcome to The Outdoor Trend Report

The Outdoor Trend Report: Episode 1 The Outdoor Trend Report is the deep-dive sister show to The Daily Trend Report, focused entirely on outdoor lifestyle. Brand owners, marketing leads, product managers, and agency teams get the read on what's actually moving in the category, who's buying it, and what to ship before Friday. giovanni gallucci hosts with cohost Rachel Donovan, who brings the rig and trail side of the category. Episodes drop every Thursday morning, Central time. Each episode runs twelve to fifteen minutes with three big stories and three quick takeaways per story. No corporate voice, no filler. ## Already following The Daily Trend Report? The Daily Trend Report is the daily generalist briefing across categories. This show is the deep dive in one lane. - Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846 - Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J ## Subscribe Subscribe now so the first full deep dive lands in your feed next Thursday. . . . | ai-assisted content