The Pattern
Culture Pulse: 72 Shein just bought Everlane. Fashion's ethical branding era didn't end with a scandal. It ended with an acquisition. Today's Pattern: authenticity ran out of places to hide. Read the full edition [https://thepattern.media/editions/2026-05-24.html] Read the transcript [https://thepattern.media/editions/2026-05-24-transcript.html]
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