How The Pool Butler of Atlanta Grew 57% by Training Techs, Firing Bad Customers & Selling More to Existing Clients

How The Pool Butler of Atlanta Grew 57% by Training Techs, Firing Bad Customers & Selling More to Existing Clients

Pool Butler services 550–600 pools in Atlanta with 30 employees, but their real growth came from systems, training, and higher-value services—not just adding more pools.   We cover: * Why they prioritize attitude over experience when hiring * How weekly training drives consistency at scale * Their strategy for “weeding the garden” and firing bad-fit customers * How technicians generate high-margin upsells in the field * Why Google Ads + reviews outperform postcards * How they’re using AI and automation to scale operations If you want to build a more profitable pool company without chasing endless route volume, this episode is packed with practical insights.

Scaling a Seasonal Pool Business to 4 Locations (And 100+ Staff) with Jay Broyer

Most pool businesses don’t deal with this problem: your entire season is 5–6 months. Jay Broyer has built a multi-location company in the Northeast despite that constraint. We cover: * Why staffing—not demand—is the biggest bottleneck * How they recruit and train large seasonal teams * Lessons from multiple acquisitions (including one that went wrong) * Why they centralized operations across locations * How seasonality changes pricing, operations, and growth strategy If you’re in a seasonal market—or thinking about acquisitions—this one gives you a different lens on the business.

Why Pool Owners Sell (And What Buyers Actually Want) with Karl Toth & Garrett Welch

This is a rare behind-the-scenes look at a real acquisition—from both the seller and buyer. Karl Toth sold his 500-account company. Garrett Welch (Nevergreen) was on the buying side. We break down: * The real reasons owners decide to sell * What buyers are actually looking for (and what kills deals) * How relationships drive deals more than brokers * What the LOI and due diligence process really looks like * How employees and customers are handled after the sale If you’re thinking about buying or selling, this gives you a realistic view of how deals actually happen.

How to Add 300 Pools in 5 Months (And Dominate Lead Gen) with Tim Ryan

Tim Ryan built and sold multiple pool companies—and added 300 pools in just 5 months. His approach is aggressive, unconventional, and it works. We cover: * How he dominated lead flow using Angie and speed-to-lead * The exact tactics that helped him win 90% of leads * Why most companies are too slow (and lose deals because of it) * His “hire fast, fire fast” approach to building teams * Why branding matters less than you think early on If you want to grow fast, this episode will challenge how you think about marketing and hiring.

From 40 Pools on a Credit Card to 250+ Customers with Justin Pinson (Round Rock Pool Pros)

Justin Pinson started with 40 pools on a credit card. Today he runs a 250+ customer operation. No fluff here—just a simple, proven playbook. We get into: * How he got started with zero capital * Why referrals and reviews drove early growth * What’s working right now with Facebook ads * Pricing models that actually make money * How paying techs per pool increases efficiency If you’re starting small or trying to get your first 100–300 pools, this is practical and actionable.