Build Authority Fast: Real-Time Social Media Strategies with Michelle Thames

How to Define Your Personal Brand North Star (So Your Visibility Actually Leads Somewhere)

In this episode of The Power Table Podcast, Taylor Smith breaks down what a North Star actually means for your personal brand and business — and why the absence of one is the most common reason female founders end up burning out, saying yes to the wrong opportunities, and feeling like nothing is compounding no matter how much effort they put in. This episode is a foundational conversation about business direction, brand purpose, and the mindset shift that happens when you stop making decisions in isolation and start filtering every choice through a clear, defined guidepost. Taylor explains why your North Star is not the same as your niche, your offer, or your content strategy — it is the direction your entire brand is building toward — and why even the most high-performing founders need to revisit and recalibrate it, especially after a period of big expansion or a shift in what feels possible. She also addresses the pattern of defaulting to whatever shows up when there is no clear North Star in place, and why that always leads to slower results than you deserve. Listeners will walk away with three specific reflection questions to define or redefine their North Star: what do I want to be known for, what opportunities do I want to attract, and what am I actually building toward. Taylor guides listeners through each question with practical context, including why identifying the opportunities you want requires real research — not just wishful thinking — and how having clear answers to all three transforms the way you make decisions, create content, price your offers, and show up as a leader in your industry. If you are a woman entrepreneur, coach, or founder who has been active in your business but still feels like something is off, like the effort is not matching the results, or like you have recently stepped into a bigger version of what is possible and are not sure how to channel it — this episode is the place to start before you change anything else in your strategy. In this episode, we cover: • What a North Star is and why it is not the same as a niche, offer, or content strategy • Why making decisions in isolation from your North Star leads to burnout and stalled momentum • The three questions that define your North Star • Why defining the opportunities you want requires research — and how most founders skip that step • What happens to your brand, your offers, and your content when your North Star is clear • How to use your North Star as a filter for every yes and every no in your business • Why periods of big expansion are the most important time to recalibrate your direction • How clarity on your North Star is what makes everything in your business start to compound MORE: Join The Power Table Mastermind: https://www.thepowertable.co/mastermind [https://www.thepowertable.co/mastermind] I love speaking on your podcast or your event! Details here: https://www.taylorsmithonline.com/speaking [https://www.taylorsmithonline.com/speaking] Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/ [https://www.instagram.com/thepowertable.co/] Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable [https://www.facebook.com/groups/thepowertable]

What To Do In Your Business After You've Just Been Through a Personal Expansion

In this episode, Taylor shares some of her habit and strategies for the times when you've just had a huge amount of expansion and personal growth, and you're excited about all of the new possibilities, but you're also faced with all the work and commitments you made previously. MORE: Join The Power Table Mastermind: https://www.thepowertable.co/mastermind [https://www.thepowertable.co/mastermind] I love speaking on your podcast or your event! Details here: https://www.taylorsmithonline.com/speaking [https://www.taylorsmithonline.com/speaking] Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/ [https://www.instagram.com/thepowertable.co/] Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable [https://www.facebook.com/groups/thepowertable]

What to Expect at Power Table LIVE (And How We Built It) with Whitney Robinson

If you’ve ever wondered what actually makes an event transformational—not just inspirational—this episode pulls back the curtain. In this conversation, Taylor Smith is joined by Event Experience Coordinator Whitney Robinson to break down exactly how Power Table LIVE was designed, built, and executed to create real outcomes for the women in the room. This isn’t a conversation about logistics—it’s about intention, environment, and the strategic decisions that turn a conference into a catalyst for visibility, authority, and opportunity. Inside This Episode What Makes Power Table LIVE Different: * Why this isn’t a “sit back and take notes” type of event * The shift from what will I learn? → who will I become? * The three core transformations the entire experience is built around: Clarity → Visibility → Authority How the Experience Was Designed (Not Just the Agenda) * Why most events fail to create real results * The role of environment in driving decision-making and action * How every element was engineered for activation, not just information Behind the Scenes of Building the Event * The complexity most people never see * The level of detail required to make something feel “effortless” * Why attendee experience was the non-negotiable priority Why the Room Matters * Why Power Table LIVE is intentionally capped * How proximity, access, and relationships shape opportunity * The long-term impact of putting yourself in the right rooms The women who leave with the biggest results aren’t the ones who took the most notes— They’re the ones who turned the room into momentum. MORE: SAVE the date for our 2027 conference, The Power Table LIVE! It's April 21-22, 2027 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠⁠⁠⁠⁠ [www.thepowertable.co/conference] Join The Power Table Mastermind: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠ [www.thepowertable.co/mastermind] I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.taylorsmithonline.com/speaking] Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠] Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/groups/thepowertable] WHITNEY: Website: ⁠https://heywhitneyrobinson.com/ [https://heywhitneyrobinson.com/] Instagram: ⁠https://www.instagram.com/heywhitneyrobinson/ [https://www.instagram.com/heywhitneyrobinson/]

How to Host Your First (or Next) Event and Actually Monetize It

In this episode of The Power Table Podcast, Taylor Smith breaks down how to host your first—or your next—event in a way that not only creates impact, but actually generates revenue. Drawing from her experience growing from a 0-attendee event to sold-out rooms of 150+ people, Taylor shares why events have been one of the biggest growth drivers in her business and why they are often one of the most overlooked strategies for building trust, momentum, and authority. This episode is a practical conversation about event strategy, monetization, and leadership. Taylor explains why events are not just “nice to have,” but one of the fastest ways to compress trust, deepen connection, and move people from passive followers to paying clients or community members. She also shares the mindset shifts that matter most if you’ve been waiting until you feel “ready” to host something of your own. Listeners will learn how to choose the right goal for an event, identify the audience gap that the event should solve, build in revenue from the beginning, and design a clear next step after the experience ends. Taylor also gives a behind-the-scenes look at how she plans and organizes her events using Adobe Acrobat and PDF Spaces to create streamlined systems for both production and attendee experience. Whether you want to host a workshop, retreat, conference, networking event, or conversion-focused experience, this episode will help you think more strategically about what events can do for your business and how to structure them for both transformation and profitability. In this episode, we cover: * Why events are one of the fastest ways to build trust, connection, and momentum * How events position you as a leader, not just a participant in your industry * The three main event goals: nurture, conversion, and visibility * Why your event should be built around your audience’s gap, not just your own ideas * How to start small while still building in meaningful revenue * Different ways to monetize an event, including tickets, VIP experiences, sponsors, and post-event offers * Why brand partnerships should be incorporated earlier than most people think * The importance of designing a clear next step for attendees after the event * How Taylor uses Adobe Acrobat and PDF Spaces to organize event planning, speaker documents, sponsorship materials, and attendee resources * The difference between hosting random events and building repeatable, scalable event experiences MORE: Try Adobe Acrobat Studio free for 7 days: https://adobe.ly/TryAcrobat [https://adobe.ly/TryAcrobat⁠ ] SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠ [www.thepowertable.co/conference] Join The Power Table Mastermind: ⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠ [www.thepowertable.co/mastermind] I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.taylorsmithonline.com/speaking] Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠] Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thep [https://www.facebook.com/groups/thepowertable]

Build Authority Fast: Real-Time Social Media Strategies with Michelle Thames

In this episode, host Taylor Smith sits down with social media expert Michelle Thames to break down exactly how to grow your visibility, authority, and engagement—without overcomplicating your strategy. Michelle shares her real-time approach to content creation, revealing how posting within 24–48 hours can dramatically increase reach and relevance across platforms like Instagram, Threads, and LinkedIn. We dive into what actually makes a reel go viral, why authenticity outperforms perfection, and how tapping into your local community can unlock powerful growth opportunities. Michelle also explains how to use AI tools effectively—without losing your voice—and why clear positioning is the foundation of every successful brand. If you're building a personal brand or online business, this episode is packed with actionable insights you can implement immediately. What You’ll Learn: * How to create viral reels using real-time content strategies * Why recency is the secret weapon for social media growth * How to build authority through local community engagement * The role of authenticity in high-performing content * Smart ways to use AI for content planning (without sounding robotic) Ready to grow your brand faster? Hit play and start building smarter today. MORE: SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠⁠⁠⁠ [www.thepowertable.co/conference] Join The Power Table Mastermind: ⁠⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠⁠⁠⁠ [www.thepowertable.co/mastermind] I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.taylorsmithonline.com/speaking] Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠] Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/groups/thepowertable] MICHELLE: Website: https://michellethames.com/ [https://michellethames.com/] Podcast:⁠ [ https://www.thesocialsnippet.com/community-podcast ] https://podcasts.apple.com/us/podcast/social-media-decoded/id154123456 [https://podcasts.apple.com/us/podcast/social-media-decoded/id154123456] Instagram: ⁠https://www.instagram.com/michellelthames/ [https://www.instagram.com/michellelthames/]