The PPC Den: Amazon PPC Advertising Mastery

Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing influencer marketing with Creator Connections. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - How did Adverio impact Ad Badger? 2:55 - What tools does Seller Central offer? 4:12 - How can Search Query Performance enhance Amazon advertising? 11:09 - What is skewed economics in Amazon's context? 15:43 - What is the Product Opportunity Explorer? 19:49 -  How can Market Basket Analysis improve sales? 23:46 - How to manage brand reputation on Amazon? 29:04 - How do brand tailored promotions and coupons work? 33:36 - What are the best practices for Amazon posts? 36:39 - How does Creator Connections facilitate influencer marketing? 🦡 Resources & Links * 🦡 GET AD BADGER [https://www.adbadger.com/pricing-product-tour/⁠]➡️ * How Does Tracking Keywords Help PPC? [https://youtu.be/RJRN1RsaqWo] * Can Agencies Serve As Teachers In Amazon Selling? [https://youtu.be/cuVk3q7zp2M] * How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? [https://youtu.be/72tKqVk08QA] * How Can I Become An Advanced Amazon Marketer? [https://youtu.be/Gje9HvBV8jc] * How Can I Reach My Full Potential In The Amazon PPC Space? [https://youtu.be/lN_dkSyMlrU] * 📚 Unlock our FREE comprehensive Amazon Marketing Playbook [https://www.adbadger.com/amazon-ppc-checklist/] * Subscribe to our newsletter [https://www.adbadger.com/newsletter/] * Review all our show notes [https://www.adbadger.com/podcast] - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Danford Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

Welcome to the PPC Den Podcast, Badger Nation! In this episode, your host and CEO Michael Badger breaks down the ultimate checklist for Amazon PPC campaign structure—just the way I laid it out on air.  Michael takes you through everything from clear campaign naming and smart ad group organization to tackling duplicated search terms and optimizing your ad spend.  It's a no-nonsense, real-world discussion with actionable tips, so if your campaigns need a little more order (or a lot more profit), this episode is your must-hear guide.  We’ll see you in The PPC Den! 🦡 Highlights * 00:00 – Why campaign structure matters * 01:03 – What this checklist is and how to use it * 02:00 – Naming conventions for campaigns and ad groups * 03:30 – Are you advertising what you should? * 05:35 – When to group or separate products in campaigns * 07:22 – Search term relevance & how to catch irrelevant traffic * 08:50 – Duplicated search terms: when they’re fine, and when they’re not * 09:45 – Expanding top-performing terms to Sponsored Brands & Display * 10:30 – Segmenting auto campaigns: close match, loose match & more * 11:45 – Structuring campaigns by goals: ranking vs. profitability * 13:00 – Avoiding over-segmentation and managing low-data keywords * 14:45 – Final checklist tips + preserving high-performing campaigns 🦡 Resources & Links * * Find Michael Erickson Facchin [https://www.linkedin.com/in/michael-erickson-facchin/] — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising * 🦡 ⁠GET AD BADGER⁠ [https://www.adbadger.com/pricing-product-tour/⁠] ➡️ * * 6 Principles to Follow For Amazon PPC Campaign Structure [https://www.adbadger.com/blog/amazon-ppc-education/6-principles-to-follow-for-amazon-ppc-campaign-structure-the-ppc-den-podcast/] * * How Do I Transform My  Amazon PPC Campaigns With A Strategic Restructure [https://www.adbadger.com/blog/how-do-i-transform-my-amazon-ppc-campaigns-with-a-strategic-restructure-the-ppc-den-podcast/] * * Case Study: How Do I Fix A Bad Amazon Campaign Structure? [https://www.adbadger.com/blog/case-study-how-do-i-fix-a-bad-amazon-campaign-structure-the-ppc-den-podcast/] * * How Do I Structure Amazon Campaign Names? [https://www.adbadger.com/blog/how-do-i-structure-amazon-campaign-names-the-ppc-den-podcast/] * * How Do I Optimize My Amazon Campaign Structure? [https://www.adbadger.com/blog/how-do-i-optimize-my-amazon-campaign-structure-the-ppc-den-podcast/] * * 📚 Unlock our FREE comprehensive Amazon Marketing Playbook [https://www.adbadger.com/amazon-ppc-checklist/] * * Subscribe to our newsletter [https://www.adbadger.com/newsletter/] * * Transform your workflow with our comprehensive Amazon Advertising checklist [https://www.adbadger.com/amazon-ppc-checklist/]  * * Review all our show notes [https://www.adbadger.com/podcast] - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

Today, we’re doing something a bit wild — we’re limiting our ad budget on purpose. Sounds crazy? Maybe.  But we want to see what happens when Amazon ads run out of steam halfway through the day. Will organic sales rise? Will ranking improve? Let’s find out together. In this episode, we’re walking through four powerful techniques to test this strategy. We’ll pick a rankable product, set up a focused keyword campaign, play with aggressive bids, and limit the budget just enough to spark change. Sean Stone joins us in this episode to break it all down and share what really works. We’ll see you in The PPC Den! 🦡 Highlights * 0:00 – Intro:  Meet Sean Stone * 3:00 – Technique 1: Choosing a rankable product * 7:00 – Technique 2: Setting up a one-keyword campaign * 11:30 – Technique 3: Using aggressive bids and top placements * 16:20 – Technique 4: Limiting daily budget to trigger organic lift * 21:00 – How to track results and measure success * 25:20 – When this strategy doesn’t work * 30:00 – Real-life examples and insights from Sean * 39:00 – Outro and what’s next 🦡 Resources & Links * 🦡 GET AD BADGER [https://www.adbadger.com/pricing-product-tour/⁠] ➡️ * Find Michael Erickson Facchin [https://www.linkedin.com/in/michael-erickson-facchin/] — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising * Meet our friend  Sean Stone [https://www.linkedin.com/in/sean-stone/] founder of Stone’s Goods as he spills the secrets behind scaling brands on Amazon with his PAIR strategy * https://www.linkedin.com/in/sean-stone/ [https://www.linkedin.com/in/sean-stone/]  * One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon [https://www.adbadger.com/blog/how-can-i-narrow-down-my-search-volume-range-on-amazon-advertising-the-ppc-den-podcast/] * How One Keyword Can Apply to Multiple Products [https://www.adbadger.com/blog/ppc-den-podcast-ep-94-how-one-keyword-can-apply-to-multiple-products/] * 6 Principles to Follow For Amazon PPC Campaign Structure [https://www.adbadger.com/blog/amazon-ppc-education/6-principles-to-follow-for-amazon-ppc-campaign-structure-the-ppc-den-podcast/] * How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS [https://www.adbadger.com/blog/amazon-ppc-education/minimum-and-maximum-bids-in-amazon-ppc-the-ppc-den-podcast/] * How to Find Products That Sell Organically [https://www.adbadger.com/blog/amazon-ppc-education/how-to-find-products-that-sell-organically-the-ppc-den-podcast/] * Finding Your Zone of Possibility for Amazon PPC Rankings [https://www.adbadger.com/blog/amazon-ppc-education/finding-your-zone-of-possibility-for-amazon-ppc-rankings-the-ppc-den-podcast/] * 📚 Unlock our FREE comprehensive Amazon Marketing Playbook [https://www.adbadger.com/amazon-ppc-checklist/] * Subscribe to our newsletter [https://www.adbadger.com/newsletter/] * Transform your workflow with our comprehensive Amazon Advertising checklist [https://www.adbadger.com/amazon-ppc-checklist/] * Review all our show notes [https://www.adbadger.com/podcast] - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sean Stone Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

What’s going on, Badger Nation?  This week inside the PPC Den, Michael takes us on a summertime journey through the six core principles of building a winning Amazon PPC campaign structure.  Whether you're sitting under live oaks in Austin or deep in your ad account, this episode will give you the clarity and mindset shift you need. Campaign structure is one of the most misunderstood yet powerful parts of PPC strategy. In this episode, we’re not going tactical yet — we’re laying the foundation with six timeless principles that can guide your campaign structure decisions in any situation: 🦡 Find the right level of segmentation so your campaigns are neither overcrowded nor overly fragmented 🦡 Treat your campaign structure as a process that should evolve based on performance 🦡 Make sure your ads appear only in places where your product is truly relevant 🦡 Group campaigns by shared goals to keep your strategy clear and organized 🦡 Work within Amazon’s structural limitations to stay in control of your targeting and budget 🦡 Improve your campaign structure gradually to preserve data and learn as you go This is part one of a multi-episode series. So if you're ready to finally understand campaign structure and stop guessing, start here. We’ll see you in The PPC Den! 🦡 Highlights * 00:00 — Intro  * 02:40 — Principle 1: Goldilocks Principle — finding the right level of segmentation * 04:30 — Why over-segmentation hurts optimization * 05:10 — Principle 2: Race Car Principle — continuous campaign structure improvement * 07:20 — Principle 3: Relevance Principle — keeping your ads relevant * 08:50 — Principle 4: Grouping by Theme — organizing campaigns by goals * 10:20 — Principle 5: Structural Limits — working within Amazon’s platform constraints * 11:45 — Principle 6: Rome Principle — gradual campaign structure updates * 13:50 — Outro🦡 Resources & Links🦡 GET AD BADGER [https://www.adbadger.com/pricing-product-tour/⁠] ➡️ * * Where to find Michael, Michael Erickson Facchin [https://www.linkedin.com/in/michael-erickson-facchin/] * * A Case for Segmenting Branded Keywords in Amazon PPC [https://www.adbadger.com/blog/a-case-for-segmenting-branded-keywords-in-amazon-ppc-ppc-den-podcast-138/] * * The 6 Layers of Campaign Structure Complexity [https://www.adbadger.com/blog/amazon-ppc-education/ppc-den-podcast-ep-51-6-layers-of-campaign-structure-complexity/] * * How Do I Find New Areas To Scale My Campaign? [https://www.adbadger.com/blog/how-do-i-find-new-areas-to-scale-my-campaign-the-ppc-den-podcast/] * * How Can An Amazon Campaign Audit Help My Business? [https://www.adbadger.com/blog/how-can-an-amazon-campaign-audit-help-my-business-the-ppc-den-podcast/] * * The Complete Amazon Advertising Evergreen Campaign Strategy Guide [https://www.adbadger.com/blog/the-complete-amazon-advertising-evergreen-campaign-strategy-guide-the-ppc-den-podcast/] * * 📚 Unlock our FREE comprehensive Amazon Marketing Playbook [https://www.adbadger.com/amazon-ppc-checklist/] * * Subscribe to our newsletter [https://www.adbadger.com/newsletter/] * * Transform your workflow with our comprehensive Amazon Advertising checklist [https://www.adbadger.com/amazon-ppc-checklist/] * * Review all our show notes [https://www.adbadger.com/podcast] - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode, Mina Elias from Trivium Group drops some serious knowledge bombs on how crushing it on Amazon isn’t just about ads and listings — it’s about mindset, mental toughness, and yes, even jiu-jitsu 🥋 (because why not train like a fighter to survive the Amazon jungle?). We dive deep into why your body is your ultimate business asset, why building the best brand beats just slapping products on a shelf, and how to run your Amazon store like a well-oiled machine that never quits. Mina spills the tea on mastering product-market fit and owning your keyword game . Tune in, get inspired, and maybe even get off the couch for a round of jiu-jitsu!! We’ll see you in The PPC Den! 🦡 Highlights * 00:00 – Welcome back Mina Elias * 03:15 – Jiu-jitsu, mindset  * 05:35 – Your body = your business machine (Lamborghini or rusty clunker?) * 06:25 – The Amazon battlefield in 2025: no more “easy wins” * 07:00 – Why your 2015 strategy won’t work today (bye-bye, gold rush) * 08:00 – Are you building the best brand — or just selling stuff? * 11:00 – Real product examples: what buyers actually want * 12:06 – Is your product page truly the best one on the internet? * 13:25 – Why great brands win without even trying * 14:45 – Conversion rate: the “cheat code” for Amazon growth * 16:00 – Amazon vs. Facebook Ads: who wins the simplicity game? * 17:15 – “Moneyballing” Amazon success with checklists & nerdy details * 19:45 – What if your product page is great? What’s next? * 21:10 – PPC strategy explained like a human, not a robot * 26:36 – Success = systems * 28:50 – Using Brand Analytics to measure conversion  * 29:30 – Why “passive Amazon income” is a sweet, sweet lie * 31:45 – Selling a product vs. building a business (big difference) * 32:15 – Final thoughts + where to find Mina online 🦡 Resources & Links * 🦡 GET AD BADGER [https://www.adbadger.com/pricing-product-tour/⁠] ➡️ * Find Michael Erickson Facchin [https://www.linkedin.com/in/michael-erickson-facchin/] — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising * Meet Mina Elias [https://www.linkedin.com/in/theminaelias/] – founder & CEO of Trivium Group, professional supplement nerd, jiu-jitsu enthusiast, and the guy who turns “just a product” into “wait, I’ve seen that everywhere!” * Tariff Turmoil: How Brands Are Adapting in 2025 [https://www.adbadger.com/blog/amazon-ppc-education/tariff-turmoil-how-brands-are-adapting-2025-the-ppc-den-podcast/] * Seller Stories: Growing 10 Brands at Once and Managing by KPI’s [https://www.adbadger.com/blog/seller-stories-growing-10-brands-at-once-and-managing-by-kpis-ppc-den-podcast/] * Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners [https://www.adbadger.com/blog/amazon-ppc-education/successful-ecommerce-entrepreneur-scaling-business-finding-partners-the-ppc-den-podcast/] * 📚 Unlock our FREE comprehensive Amazon Marketing Playbook [https://www.adbadger.com/amazon-ppc-checklist/] * Subscribe to our newsletter [https://www.adbadger.com/newsletter/] * Transform your workflow with our comprehensive Amazon Advertising checklist [https://www.adbadger.com/amazon-ppc-checklist/] * Review all our show notes [https://www.adbadger.com/podcast] - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host:  Mina Elias Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno