The Principals
The market is sending mixed signals, and your sellers are starting to feel it. In this two-part episode, Ashley and Tanya tackle one of the most psychologically demanding situations in real estate: what to do when your listing sits. From setting expectations at the listing appointment to structuring your weekly communication cadence, the girls break down exactly how to stay unfireable — even when the market isn't cooperating. They get real about price reductions (why the "slow bleed" works, when it doesn't, and what it actually signals to other agents), the difference between a pricing problem and a property condition problem, and why no showings is the loudest feedback you'll ever get. They also go beyond the basics — diving into split-testing ad incentives on social media, the truth about assumable mortgages, why Zillow Showcase might be selling you to neighbors rather than selling your listing, and some genuinely creative event marketing ideas that could change how you think about a stale property entirely. If you've ever wanted to fire yourself from a listing before your seller could, this one's for you.
121 episodios
Comentarios
0Sé la primera persona en comentar
¡Regístrate ahora y únete a la comunidad de The Principals!