The Rental Roundtable
Most AI initiatives fail not because of the tools, but because of the people and processes behind them. In this episode, Achille Ettorre [https://www.linkedin.com/in/achille-ettorre/], owner of GTA Equipment [https://www.gtaequipment.ca/] and a widely recognized AI speaker and author, shares a practical framework for implementing AI in equipment rental, including how to evaluate tools, structure 30-day sprints, and tie every initiative to a real financial outcome.
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