Episode 3 - Carlota Gomez, Chief Corporate Affairs Officer, HIPRA: "Reputation is Coherence between Words and Perception"

Episode 3 - Carlota Gomez, Chief Corporate Affairs Officer, HIPRA: "Reputation is Coherence between Words and Perception"

Carlota Gomez has always had the heart of an activist. An activist now leading corporate affairs for HIPRA, a Spanish biotechnology company. After a long tenure at Bayer — where she was part of the communications work around one of the most scrutinised acquisitions in recent corporate history, Bayer's takeover of Monsanto — she went back home. Back to Spain, to build and lead the corporate affairs function for a family-owned company that had decided it could no longer operate without one. For Carlota, reputation is simple in definition and hard in practice: it is the coherence between what a company says and how it is perceived. Closing that gap is her everyday mandate — and she pursues it by bringing the political, societal and employee dimension into decision-making as early as possible, not as an afterthought. The transition from the complexity of a multi-billion dollar corporation to a smaller, founder-led company with equally large ambitions has only sharpened her instincts. This is a conversation about intangible assets, activist leadership, and what it really means to read the room — in a world that is anything but consistent.

Episode 2 - Dennis Larsen, Managing Director, Linq Advisors: "Reputation Must Be a Shared Accountability Company-Wide"

What does success look like for a Chief Corporate Affairs Officer? According to Dennis Larsen, it's when reputation stops being owned by one function — and becomes a shared accountability across the entire company. In this episode, Javier Boix sits down with Dennis Larsen, Managing Director at Linq Advisors and board member of the European Association of Communication Directors, for a conversation that is as structured as it is candid. Dennis brings a distinctly governance-driven perspective to reputation: the argument that cultural change alone isn't enough. Real shared accountability requires architecture — reputation committees, regular exec agenda visibility, board-level oversight. The kind of structure that ensures reputation isn't just discussed in a crisis, but woven into the fabric of how a company operates day to day. The conversation also tackles the question that rarely gets asked openly in the boardroom: to what extent is a company willing to accept reputational cost for a business benefit? Sometimes the answer is yes — but only when everyone understands the trade-off before the decision is made, not after. They also explore how AI and data intelligence are reshaping the corporate affairs function, and why the leaders who thrive will be those who own their own technology rather than depend on it. A conversation about what it really takes to make reputation everyone's business.

Episode 1 - Joao Belo, Chief Communications Officer, Danaher Corporation: "Good Reputation Expands Strategic Freedom"

In this first episode of this newly created podcast, I sit down with Joao Belo, Chief Communications Officer at Danaher Corporation, for a candid conversation at the intersection of corporate affairs, business and leadership. During the conversation we touch upon multiple topics. How did he get where he is (spoiler: nothing was planned!), what a CEO or a board responds well to when it comes to reputation management, what does the title not capture about the work we do, how transparency is non-negotiable in a crisis (with caveats!), the shift in corporate affairs from art to science, AI changing everything (obvious, I know!), and how you develop the most important intangible in our profession (judgment), among many other things. About The Reputation Room The Reputation Room podcast convenes senior corporate affairs leaders for candid, peer level conversations at the intersection of corporate affairs, business and leadership. Each episode goes beyond surface to explore judgment calls, trade offs, and leadership moments that rarely make it into public forums. The aim is to create a lasting body of insight that strengthens the credibility, influence, and strategic impact of the corporate affairs profession.