The Resilience Report
Most of us are doing the work. Recycling. Driving electric. Making more conscious choices about what we buy and who we buy from. But there's one place almost none of us think to look — and it might be undoing all of it. Your bank. In this episode of The Resilience Report, we sit down with George Mazzella, Head of Marketing at GreenFi, to talk about what actually happens to your money when you deposit it, why the traditional banking system isn't designed for you to ask that question, and what a new generation of financial products is doing to change that. George has spent the better part of seven years at the intersection of sustainability and finance — across project financing, carbon credit development, and regenerative agriculture — before landing at GreenFi, where the mission is simple: make sustainable banking the new standard of banking, full stop. We get into: * Why your deposits are likely financing fossil fuel activities without your knowledge * The difference between greenwashing and genuine transparency in banking * How microtransactions at scale funded 3.5 million tree plantings last year — just from people swiping their cards * Whether ESG and climate-forward investing actually delivers competitive returns (the data might surprise you) * The psychology of behaviour change — and why sacrifice-based products always fail * What "green hushing" is and why it matters more than greenwashing right now * What George believes banking should look like in 10 to 15 years This is one of our most requested topic areas, and this conversation is the deepest we've gone into it yet. If you've ever wondered whether your financial decisions actually reflect what you stand for — this episode is your starting point. 🌱 Check out GreenFi here: www.greenfi.com [http://www.greenfi.com] 🎧 Enjoyed this episode? Leave a review, share it with someone who'd find it useful, and subscribe so you never miss a conversation. #TheResilienceReport #SustainableFinance #GreenBanking #GreenFi #ESG #ImpactInvesting #ClimateAction #CarbonFootprint #FinTech #Sustainability #BusinessLeadership #Entrepreneurship #GreenInvesting #ConsciousCapitalism #ResponsibleBanking Message us your thoughts! [https://www.buzzsprout.com/2075026/fan_mail/new]
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