The Retreadcast

The Retreadcast | Episode #48 | Revitalising the Bandag Brand in Europe

23 min · 7 de nov de 2025
Portada del episodio The Retreadcast | Episode #48 | Revitalising the Bandag Brand in Europe

Descripción

Episode 48 of The Retreadcast features an in-depth interview with Ben Rosenblum, Vice President of Strategy and Business Transformation at Bridgestone Americas. David Wilson, Publisher of Retreading Business, speaks with Ben about the comprehensive new strategy to revitalise the Bandag brand in Europe. They discuss the challenging European market, the "three-legged stool" model (Fleet, Dealer, Bridgestone), and the critical role of efficiency and dealer partnerships. Ben details the strategic move of production from Langenfeld to Poland, the integration of new tyre technologies into the retreading process, and how Bridgestone plans to re-engage fleets and dealers with a new value proposition built on digital tools like BASys, cost-per-kilometre tracking, and a complete logistics and service solution. SUBSCRIBE ► https://tinyurl.com/RB-Subscribe  WEBSITE ► https://tinyurl.com/RB-Website  FACEBOOK ► https://www.facebook.com/RetreadingBusiness/ WHATSAPP ► https://whatsapp.com/channel/0029VaBvzXc2v1ImsBaH8K3t INSTAGRAM ► https://www.instagram.com/retreadingbusinessmagazine/ LINKEDIN ► https://www.linkedin.com/company/retreading-business-ltd  DIGITAL MAGAZINE ► https://tinyurl.com/RB-2025-2

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episode The Retreadcast | Episode #48 | Revitalising the Bandag Brand in Europe artwork

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