The Rise by Nucleus
Ashley Mayer is a Co-Founder and General Partner at Coalition, an early stage venture firm powered by active operators. Coalition invests at the Pre-Seed and Seed and is obsessed with connecting founders in their portfolio and beyond with world class operating talent. In this episode, Ashley shares her path from Box during IPO prep, to shaping narrative at Social Capital, to helping build Glossier, and ultimately starting Coalition. We discuss storytelling as a true competitive advantage, messaging versus story market fit, intentional cap table design, and why we are in a particularly sloppy era for startup storytelling. Ashley also shares advice for first-time angels and emerging managers. A grounded conversation on narrative, conviction, and building companies and funds with intention. Learn More About Nucleus: https://nucleustalent.io/ Follow Alex: https://x.com/alexklein0x Timestamps: 00:00 - Welcome to The Rise 01:41 - Why storytelling matters 03:38 - Lessons from Box and Social Capital 07:26 - Glossier and consumer storytelling 10:11 - Founding Coalition 21:05 - Intentional cap tables 25:02 - Human energy and company building 25:58 - Messaging versus story market fit 29:35 - First-time versus repeat founders 31:17- Expertise, AI, and credibility 38:30 - The sloppy era of storytelling 40:05 - Advice for emerging managers 45:23 - One company Ashley admires 46:20 - An emerging manager to watch 47:20 - Closing #venturecapital #investing #podcast #vc #startup #tech
9 episodios
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