The SaaS Cafe
Have you ever encountered a store on a delivery app in your area that you've never seen in person? It's probably a Virtual Concept inside another business. In episode 7 of The SaaS Cafe, we're joined by Conor Fergus, co-owner and founder of MTIPLY. This virtual concept provider helps restaurants expand revenue channels by adding virtual brands to delivery apps. Conor delves into these brands' origins, implementation, and restaurant profit margins. Timestamps: 00:00 Highlight Intro 01:12 Show & Guest Introductions 04:07 Conor's Background & Birth of MTIPLY 06:57 Early Days of MTIPLY 10:10 How do Virtual Brands fit into a business? 13:55 Average earnings and revenue share 21:30 What goes into building a new concept? 29:00 Leveling up MTIPLY & the Wild West market 35:25 Importance of quality control 37:37 Restaurant partner review process 39:20 MTIPLY tech stack and optimization 42:00 Future of the virtual concept market 46:20 The virtual concept ruse 49:00 Can you tell a concept from not on an app? 56:38 Dream celebrity concept? 55:45 Weirdest concept you've created? 57:19 Common misconception about concepts? 1:00:39 Funny stories working with restaurants 1:03:28 General advice for restaurants 1:05:08 one thing done well vs one thing could be better 1:07:35 Where can people find MTIPLY? 1:08:29 Show Outro Full Episode Video: https://youtu.be/CzSDuVyUMLo [https://youtu.be/CzSDuVyUMLo] Want to learn more about mtiply? https://www.mtiply.co/ [https://www.mtiply.co/] We hope you enjoyed the episode. Please leave us a review and share your thoughts in the comments! #podcast #restaurant #motivation #techinnovation #technology
7 episodios
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