Lead Generation with Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler #98

Closing Episode of The SaaS SEO Show

This is the closing episode of The SaaS SEO Show, and George Chasiotis, Managing Director at Minuttia, is wrapping things up by sharing his thoughts regarding the podcast and industry changes. ************************ Timestamps: * (00:00) - Intro * (00:59) - Episode overview. * (02:34) - Exhausted most SaaS SEO topics. * (04:44) - Things are changing in the industry. * (05:42) - Shifting from the traditional sense of SEO. * (07:50) - Expanded our network and built credibility. * (09:01) - More selective in the way we educate our audience. * (10:41) - Better understanding of the market. * (12:40) - George’s thoughts regarding the podcast. * (13:33) - Wrapping up. * (14:10) - Outro. ************************ Useful Links: * GrowthWave’s Website: https://growthwaves.com/ [https://growthwaves.com/] * Minuttia’s Website: https://minuttia.com [https://minuttia.com] * George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis [https://www.linkedin.com/in/georgioschasiotis] ************************ Stay Tuned: ► Website: https://minuttia.com/ [https://minuttia.com/] ► YouTube: https://bit.ly/2BZJmhb [https://bit.ly/2BZJmhb] ► LinkedIn: https://bit.ly/2DHaJNr [https://bit.ly/2DHaJNr] ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. This episode is brought to you by Minuttia.

Growth Marketing with Nick Malekos, SEO Manager at LearnWorlds #100

In this episode of The SaaS SEO Show, we interviewed Nick Malekos, SEO Manager at LearnWorlds, and discussed content formats beyond blogs and videos, the significance of branding, effective metrics in performance evaluation, and more. ************************ Timestamps: * (00:00) - Intro * (01:00) - Who is Nick Malekos? * (02:52) - Nick’s background. * (05:52) - What is LearnWorlds? * (07:10) - Marketing learnings from startup to scale-up. * (08:27) - Biggest challenges faced at LearnWorlds. * (09:20) - Thoughts on attribution. * (12:02) - SEO attribution vs. other initiatives. * (15:43) - LearnWorlds’ SEO strategy. * (20:31) - Maintaining high-ranking positions in competitive markets. * (25:44) - Video's role in SEO. * (28:39) - Brand awareness’s impact on ranking. * (31:23) - Explaining digital PR and brand building. * (32:58) - Concerns on SGE. * (35:10) - AI tools and trends. * (37:41) - Correlation between branding and SEO. * (39:56) - Building interactive elements. * (40:59) - Keyword research vs. customer demand. * (43:38) - Measuring content performance. * (45:49) - Thoughts on generative AI and use cases. * (51:25) - Future of SaaS marketing. * (53:49) - Learn more about Nick and LearnWorlds and get in touch. * (54:28) - Outro ************************ Useful Links: Website: https://www.learnworlds.com/ [https://www.learnworlds.com/] Nick on LinkedIn: https://www.linkedin.com/in/nickmalekos/ [https://www.linkedin.com/in/nickmalekos/] ************************ Stay Tuned: ► Website: https://minuttia.com [https://minuttia.com/] ► YouTube: https://bit.ly/2BZJmhb [https://bit.ly/2BZJmhb] ► LinkedIn: https://bit.ly/2DHaJNr [https://bit.ly/2DHaJNr] ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Criteria-based Content with Allison Smith, Sr. Content Marketing Manager at Netradyne #99

In this episode of The SaaS SEO Show, we interviewed Allison Smith, Sr. Content Marketing Manager at Netradyne, and discussed content creation strategies, addressing challenges specific to niche industries within the context of content marketing, and more. ************************ Timestamps: * (00:00) - Intro. * (00:54) - Who is Allison Smith? * (01:24) - Allison’s background. * (02:34) - What is Netradyne? * (04:36) - Allison’s experience at Meltwater. * (06:53) - Content marketing for a niche industry. * (09:20) - Challenges in understanding the verticals. * (12:59) - How to source writers with subject matter expertise. * (15:09) - Leveraging third-party collaborations. * (17:48) - Content writers with niche expertise. * (20:33) - Content distribution and promotion at Netradyne. * (23:06) - Netradyne’s Customer Newsletter. * (25:30) - Evaluating the effectiveness of the Customer Newsletter. * (27:37) - Allison’s thoughts on AI. * (30:34) - Future of SaaS and marketing. * (33:59) - Learn more about Allison and Netradyne and get in touch. * (34:14) - Outro. ************************ Useful Links: Website: https://www.netradyne.com/ [https://www.netradyne.com/] Allison on LinkedIn: https://www.linkedin.com/in/allison-smith-301b1855/ [https://www.linkedin.com/in/allison-smith-301b1855/] ************************ Stay Tuned: ► Website: https://minuttia.com [https://minuttia.com/] ► YouTube: https://bit.ly/2BZJmhb [https://bit.ly/2BZJmhb] ► LinkedIn: https://bit.ly/2DHaJNr [https://bit.ly/2DHaJNr] ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Lead Generation with Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler #98

In this episode of The SaaS SEO Show, we interviewed Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler, and discussed marketing for niche SaaS companies, MarineTraffic’s content strategy, and more. ************************ Timestamps: * (00:00) - Intro. * (01:12) - Who is Ilias Galiotos? * (01:53) - Ilias’s background. * (03:18) - What is MarineTraffic? * (04:17) - MarineTraffic’s niche market. * (06:04) - How do you approach the company's core segments? * (07:33) - Where do these people “live” online? * (10:41) - Main pillars of MarineTraffic’s content strategy. * (13:18) - Challenges in content creation for MarineTraffic. * (15:38) - Handling bad news. * (18:40) - Handling references from publications and news sites. * (21:16) - Embed MarineTraffic’s vessel map into websites. * (22:40) - How to maintain visibility for the terms with business impact. * (27:41) - Ilias’s thoughts on AI. * (29:22) - What does the future hold for niche SaaS companies? * (34:53) - Learn more about Ilias and MarineTraffic and get in touch. * (35:22) - Outro. ************************ Useful Links: Website: https://www.marinetraffic.com/ [https://www.marinetraffic.com/] & https://www.kpler.com/ [https://www.kpler.com/] Ilias on LinkedIn: https://www.linkedin.com/in/iliasgaliotos/ [https://www.linkedin.com/in/iliasgaliotos/] ************************ Stay Tuned: ► Website: https://minuttia.com [https://minuttia.com/] ► YouTube: https://bit.ly/2BZJmhb [https://bit.ly/2BZJmhb] ► LinkedIn: https://bit.ly/2DHaJNr [https://bit.ly/2DHaJNr] ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Viral Content Strategy with Ryan McCready, Senior Demand Generation Manager at Whimsical #97

In this episode of The SaaS SEO Show, we interviewed Ryan McCready, Senior Demand Generation Manager at Whimsical, and discussed creating content for various media outlets, content repurposing, teaching content marketing, and more. ************************ Timestamps: * (00:00) - Intro. * (01:11) - Who is Ryan McCready? * (01:48) - Ryan’s background. * (03:18) - What is Whimsical? * (05:08) - Important lessons working 5 years at Venngage. * (07:34) - How did you cope with and approach competition? * (09:29) - Creating content for various media outlets. * (11:52) - Is it easy to replicate the same success? * (13:11) - Use cases of Pinterest for growth. * (14:44) - Insights into what makes a good landing page. * (16:15) - Thoughts on social media content. * (21:24) - Experiences in teaching content marketing to people. * (24:22) - Differences between repurposing and distribution. * (26:50) - Ryan’s thoughts on upcoming changes in search. * (32:21) - The future of marketing for SaaS companies. * (34:29) - Learn more about Ryan and Whimsical and get in touch. * (35:34) - Outro. ************************ Useful Links: Website: https://whimsical.com/ [https://whimsical.com/] Ryan on LinkedIn: https://www.linkedin.com/in/ryan-mccready/ [https://www.linkedin.com/in/ryan-mccready/] ************************ Stay Tuned: ► Website: https://minuttia.com [https://minuttia.com/] ► YouTube: https://bit.ly/2BZJmhb [https://bit.ly/2BZJmhb] ► LinkedIn: https://bit.ly/2DHaJNr [https://bit.ly/2DHaJNr] ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.