022 - [SERIES] First Year Files: Growth Readiness... Systemizing before Scaling and Knowing When it's Time to Grow

024 - The Effects of Social Media on Motherhood & Business... Are we doing enough?

Alex and Grace get real about their complicated relationships with social media — as moms, as business owners, and as creatives trying to protect their mental health in a world that never stops scrolling. This one has been heavy on Alex's heart, and it shows. From postpartum anxiety and rage-bait influencers to comparison culture and the art of actually logging off, this episode is part therapy session, part pep talk... In This Episode * How overconsumption of social media affected Alex's mental health during her first postpartum experience — and the influencer content that made it worse * Why the problem isn't the content itself, but the overconsumption of it * Grace's practice of putting the phone down when envy creeps in — and why she's even taking a break from ChatGPT to get back to her own voice * The comparison trap for creative entrepreneurs: photographers, content creators, and the "unreachable" feeds we scroll past * Why what you follow becomes your identity — and how to be intentional about it * Alex's mom group in Fort Worth and how real-life community replaced social media as her source of inspiration and encouragement * Practical strategies: screen limits, scheduling posts ahead of time, and curating your feed with intention * Grace on content creators who forget to live life before posting about it * Alex's honest reflection on thinking about "what's next" instead of being present — and why Georgia has already picked up the habit Take stock of how social media is actually making you feel. Is it fueling comparison, anxiety, or a sense of not being enough? If so — take the break. Set the screen limit. Schedule the posts. And go live the life you actually want to post about. Send us burning questions, topic ideas, and things you’re loving about the podcast! [https://www.buzzsprout.com/2597298/fan_mail/new] Rella is a content planning and social media mangement platform for creators and business owners alike. Connect with Alex & Grace: * Alex - Website [https://astonedesign.mypixieset.com/] * Grace - Website [https://www.gracecacho.com/] * The Content Club: For Photographers [https://stan.store/gracecacho/p/the-photographer-community] * The Creative Table: For All Creators [https://www.facebook.com/share/g/1NmNt48j1w/] Education: * Grace - 1:1 Coaching [https://www.gracecacho.com/for-photographers/] Must-Have Systems * Website - Pixieset [https://pixieset.com/ref/bNmWQH940A] * CRM - Honeybook [https://share.honeybook.com/alex836?referral_platform=app_referral] * Social Media Management [https://getrella.com/?via=saylesspodcast] Arisa Haus Creative Marketing Agency [https://www.arisahaus.com] Grace & Andrew Cacho provide clarity to businesses and personal brands by means of Brand Message Clarity, Audits, Brand Strategy, Content Creation, Photo & Video, Web Design, and Social Media Management.

023 - How Content Creators are reshaping weddings with raw, real, unfiltered content ft. Katie from The Veil Club

In this episode, hosts Alex and Grace sit down with Katie Bryant, the visionary behind The Veil Club, to explore her inspiring journey from working in occupational therapy to becoming a full-time content creator in the wedding industry. Whether you're a budding creator or a seasoned vendor, Katie's story offers valuable insights on embracing unexpected paths and building a personalized brand. In this episode: * Katie shares her background, moving across states and transitioning from healthcare to content creation * The story behind naming The Veil Club and how branding was a reflection of her community-focused approach * How her accidental entry into wedding content blossomed into a full-time entrepreneurial venture * The real difference between traditional videography and content creation—what couples need to understand * Tips on building a reliable team without sacrificing intimacy and authenticity * The importance of creating content that captures joy and real moments over trends * Strategies for integrating content creation into wedding days without adding stress * The evolving role of content creators in the wedding vendor ecosystem * Practical advice for new entrepreneurs to leverage unplanned opportunities and validate their passion Connect with Katie * The Veil Club Instagram [https://www.instagram.com/theveilclub] * The Veil Club Website [https://theveilclub.com] * The Veil Club TikTok [https://www.tiktok.com/@theveilclub?_r=1&_t=ZP-96kKWkkTW1f] Special note: If you’re feeling stuck or starting with no clear plan, remember Katie’s story... sometimes, the most beautiful paths are unplanned. Trust the process and embrace opportunities that come your way, even if they weren’t in the original game plan. Thanks for tuning in! Don’t forget to follow, review, and share this episode with fellow creatives and industry friends. Until next time, keep creating meaningful moments! Send us burning questions, topic ideas, and things you’re loving about the podcast! [https://www.buzzsprout.com/2597298/fan_mail/new] Connect with Alex & Grace: * Alex - Website [https://astonedesign.mypixieset.com/] * Grace - Website [https://www.gracecacho.com/] * The Content Club: For Photographers [https://stan.store/gracecacho/p/the-photographer-community] * The Creative Table: For All Creators [https://www.facebook.com/share/g/1NmNt48j1w/] Education: * Grace - 1:1 Coaching [https://www.gracecacho.com/for-photographers/] Must-Have Systems * Website - Pixieset [https://pixieset.com/ref/bNmWQH940A] * CRM - Honeybook [https://share.honeybook.com/alex836?referral_platform=app_referral] * Social Media Management [https://getrella.com/?via=saylesspodcast] Arisa Haus Creative Marketing Agency [https://www.arisahaus.com] Grace & Andrew Cacho provide clarity to businesses and personal brands by means of Brand Message Clarity, Audits, Brand Strategy, Content Creation, Photo & Video, Web Design, and Social Media Management.

022 - [SERIES] First Year Files: Growth Readiness... Systemizing before Scaling and Knowing When it's Time to Grow

Join Alex and Grace as they wrap up their first year series with a deep dive into growth readiness What it really takes to scale and how to recognize when you're ready to level up. This episode offers practical insights, personal stories, and a little humor to help you navigate the next phase of your entrepreneurial journey.In this episode: * The importance of balancing emotional and logistical readiness for growth * Signs you’re in a growth season: demand, income consistency, workflows slowing down * When to consider expanding your team or adding new systems * The difference between needing help and being ready to grow * How capacity and burnout prevention play into growth decisions * The significance of celebrating small wins along the way * Why growth isn’t a destination, but a continual process of evolution Remember: Growth isn’t a race. Celebrate every milestone, cultivate your capacity, and keep your eyes on the long game. Whether you're just starting or rebranding mid-journey, listen to your intuition, lean into community, and take steady, intentional steps forward. Cheers to your next chapter—grow, baby, grow! Send us burning questions, topic ideas, and things you’re loving about the podcast! [https://www.buzzsprout.com/2597298/fan_mail/new] Connect with Alex & Grace: * Alex - Website [https://astonedesign.mypixieset.com/] * Grace - Website [https://www.gracecacho.com/] * The Content Club: For Photographers [https://stan.store/gracecacho/p/the-photographer-community] * The Creative Table: For All Creators [https://www.facebook.com/share/g/1NmNt48j1w/] Education: * Grace - 1:1 Coaching [https://www.gracecacho.com/for-photographers/] Must-Have Systems * Website - Pixieset [https://pixieset.com/ref/bNmWQH940A] * CRM - Honeybook [https://share.honeybook.com/alex836?referral_platform=app_referral] * Social Media Management [https://getrella.com/?via=saylesspodcast] Arisa Haus Creative Marketing Agency [https://www.arisahaus.com] Grace & Andrew Cacho provide clarity to businesses and personal brands by means of Brand Message Clarity, Audits, Brand Strategy, Content Creation, Photo & Video, Web Design, and Social Media Management.

021 - Motherhood & Content Creation (and all the things that come with it...) with Shelby Tuffentsamer

The Rise of Content Creators in Weddings with Shelby Tuffentsamer In this lively episode hosted by just Alex for this one, Shelby Tuffentsamer joins us to debunk myths and share the truth about content creation in the wedding industry. Whether you're a bride, a vendor, or simply curious about the digital age’s impact on weddings, this conversation offers fresh insights into how content creators are shaping the future.In this episode, we discuss: * Who is a wedding content creator and what do they do? * The differences and overlaps between content creators, photographers, and videographers * Hot takes on whether content creators replace traditional vendors * How couples benefit from having behind-the-scenes content * The budget-friendly advantage of hiring a content creator * The importance of authentic, story-driven wedding content * How content creation supports vendor marketing and vendor-vendor collaborations * The impact of motherhood and social media shifts on Shelby’s career * Predictions for the future of wedding content creation and industry standards * Addressing misconceptions and stigma around content creators in the wedding world Resources & Links: * Shelby Tuffentsamer on TikTok [https://www.tiktok.com/@mrs.tuffandstuff?is_from_webapp=1&sender_device=pc] * Shelby Tuffentsamer on Instagram [https://www.instagram.com/tuffstuffmedia?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==] This episode aims to elevate understanding, bust myths, and inspire vendors and brides to embrace the evolving landscape of wedding content. Whether you’re Team Photographer, Team Videographer, or Team Content Creator, there’s space for all at the table. Send us burning questions, topic ideas, and things you’re loving about the podcast! [https://www.buzzsprout.com/2597298/fan_mail/new] Connect with Alex & Grace: * Alex - Website [https://astonedesign.mypixieset.com/] * Grace - Website [https://www.gracecacho.com/] * The Content Club: For Photographers [https://stan.store/gracecacho/p/the-photographer-community] * The Creative Table: For All Creators [https://www.facebook.com/share/g/1NmNt48j1w/] Education: * Grace - 1:1 Coaching [https://www.gracecacho.com/for-photographers/] Must-Have Systems * Website - Pixieset [https://pixieset.com/ref/bNmWQH940A] * CRM - Honeybook [https://share.honeybook.com/alex836?referral_platform=app_referral] * Social Media Management [https://getrella.com/?via=saylesspodcast] Arisa Haus Creative Marketing Agency [https://www.arisahaus.com] Grace & Andrew Cacho provide clarity to businesses and personal brands by means of Brand Message Clarity, Audits, Brand Strategy, Content Creation, Photo & Video, Web Design, and Social Media Management.

020 - [SERIES] First Year Files: Time Management

Forget five-step formulas — this episode dives deep into the realities of managing time as a busy creative entrepreneur and parent. Alex and Grace share candid insights into navigating life’s unpredictable seasons, setting boundaries, and prioritizing self-care without guilt. If you're feeling overwhelmed by your to-do list or unsure how to adapt with life's constant changes, this episode is packed with relatable wisdom and practical tips. In this episode: * Why time management isn't about perfection but energy management * How seasons of life dramatically change your work capacity * The importance of setting realistic, season-specific goals * Why boundaries around work hours are essential for mental health * The role of communication with loved ones about your capacity * Practical tools like dump lists, automation, and prioritizing small tasks * How to avoid burnout by leaning into your current capacity and needs * The mental load and the power of asking for help * The significance of flexibility and permission to evolve your business * Why "minimally viable" work is a game-changer during busy or chaotic seasons Remember: Your worth isn't measured by your productivity. Embrace your current season, be kind to yourself, and prioritize what truly matters. You’ve got this! Send us burning questions, topic ideas, and things you’re loving about the podcast! [https://www.buzzsprout.com/2597298/fan_mail/new] Connect with Alex & Grace: * Alex - Website [https://astonedesign.mypixieset.com/] * Grace - Website [https://www.gracecacho.com/] * The Content Club: For Photographers [https://stan.store/gracecacho/p/the-photographer-community] * The Creative Table: For All Creators [https://www.facebook.com/share/g/1NmNt48j1w/] Education: * Grace - 1:1 Coaching [https://www.gracecacho.com/for-photographers/] Must-Have Systems * Website - Pixieset [https://pixieset.com/ref/bNmWQH940A] * CRM - Honeybook [https://share.honeybook.com/alex836?referral_platform=app_referral] * Social Media Management [https://getrella.com/?via=saylesspodcast] Arisa Haus Creative Marketing Agency [https://www.arisahaus.com] Grace & Andrew Cacho provide clarity to businesses and personal brands by means of Brand Message Clarity, Audits, Brand Strategy, Content Creation, Photo & Video, Web Design, and Social Media Management.