The Skincarma® Pod
We tend to think about innovation in beauty as adding more — more actives, more steps, more complexity. But what if the next frontier in formulation is actually about removing something fundamental instead? In this episode of the Skincarma Pod, Carmine sits down with Small Wonder [https://go.skimresources.com?id=153039X1618868&xs=1&url=https%3A%2F%2Fsmallwonder.world%2Fcollections%3Fgad_source%3D1%26gad_campaignid%3D20363110681%26gbraid%3D0AAAAApujqcQpUol6PH0NJUDkEDhhv-0V9%26gclid%3DCj0KCQjww8rQBhDjARIsAE43KPP1Y5NRrPuFrDjGE7_yMQBpx66gvQMcfLlQ3sHpfi0p0d4hlCWaFgoaAvXxEALw_wcB] Co-Founder and CEO Stephanie Farsht to explore one deceptively simple question: What if water — the foundation of most beauty products — is actually making them less effective? Drawing from her background in strategy and innovation at Target, along with years teaching entrepreneurship and innovation at Northwestern’s Kellogg School of Management, Stephanie explains how she approached beauty not as a traditional founder, but as a systems-level problem solver. The conversation explores the hidden trade-offs inherent to conventional water-based formulations — from ingredient degradation and oxidation to the need for preservatives — and why powder-based products offer a fundamentally different approach to potency, stability, and performance. Together, Carmine and Stephanie unpack the science and philosophy behind Small Wonder’s powder-to-lather haircare system, including the challenge of preserving active ingredients in their most stable form, redesigning packaging from the ground up, and rethinking how consumers interact with products in the shower. But the episode also goes beyond formulation science into broader questions around innovation itself: why truly disruptive ideas often require rethinking the entire user experience, why sustainability should be a byproduct of smart design rather than a marketing headline, and how failure became one of Stephanie’s most important tools as a founder. At its core, this is a conversation about challenging assumptions — and reconsidering whether beauty products are being designed primarily for convenience, tradition, or actual performance. In this episode, you’ll learn: • Why water-based beauty products may compromise ingredient potency over time;• How oxidation, degradation, and preservatives impact formulation performance;• Why powder formulations help preserve active ingredients in their most stable form;• How Small Wonder redesigned not just the formula, but the entire shower experience;• Why packaging can function as part of the efficacy system — not just the aesthetic experience;• Why consumer behavior change is often the biggest hurdle in product innovation;• Why sustainability alone rarely drives consumer adoption in beauty;• And, how the future of beauty may increasingly center on intentional, systems-level design rather than endless product launches. Key Takeaway Sometimes the most meaningful innovation doesn’t come from adding more — it comes from questioning assumptions that no one else thinks to challenge. As Stephanie Farsht explains, Small Wonder wasn’t built simply to create a more sustainable product. It was built around a deeper question: what if the conventional way beauty products are formulated is inherently limiting their performance? That shift in thinking led not only to a new type of haircare formula, but to a complete reimagining of packaging, user experience, and ingredient stability itself. The result is a broader reminder that true innovation rarely happens by optimizing the existing system. More often, it happens when someone is willing to redesign the system entirely. Connect with Stephanie on LinkedIn here [https://www.linkedin.com/in/stephaniefarsht/] and on Instagram at @sfarsht. [https://www.instagram.com/sfarsht?igsh=NTc4MTIwNjQ2YQ==] Explore Small Wonder on Instagram at @smallwonder.world [https://www.instagram.com/smallwonder.world?igsh=NTc4MTIwNjQ2YQ==] and discover Small Wonder’s products and brand ethos at https://go.skimresources.com?id=153039X1618868&xs=1&url=https%3A%2F%2Fwww.staminacosmetics.com%2F%3Fgad_source%3D1%26gad_campaignid%3D23238913388%26gbraid%3D0AAAAA9fdfowKR8IJQTV6GTxmtslMewcXc%26gclid%3DCj0KCQjw2YDQBhD_ARIsAE1qeSeLWADpIB5kNoYzw0iqlZWBq-_Sxlyu3SpesPbFqFZjwg61e75fD6EaAnahEALw_wcBsmallwonder.world. [https://go.skimresources.com?id=153039X1618868&xs=1&url=https%3A%2F%2Fsmallwonder.world%2F] — Follow Skincarma on Instagram [https://www.instagram.com/skincarma?igsh=d2JmemE3aXo0a3Fw&utm_source=qr] and on TikTok [https://www.tiktok.com/@skincarma?_t=ZT-8ubN2Gvz7xS&_r=1]. Catch product reviews of Carmine’s top picks of the best skincare on the Skincarma Blog. [http://www.skincarma.com] You can also connect with Carmine on Substack [https://skincarma.substack.com/podcast] and LinkedIn [https://www.linkedin.com/in/carminemontalto/] – and explore his extensive work in beauty on the Carmine Montalto INK website here [https://www.cminknyc.com]. If you enjoyed this episode, please subscribe, rate and/or leave a review on Apple Podcasts, [https://podcasts.apple.com/us/podcast/the-skincarma-pod/id1793186495] Substack [https://skincarma.substack.com/podcast], or Spotify [https://youtube.com/playlist?list=PL7bGZdDAmYChhO1-WsRyu26PVGe9WFToy&si=H9AqKo1fDbAiToeA] to help Carmine reach more curious listeners. Product links: Small Wonder Signature Shampoo & Conditioner Set [https://go.skimresources.com?id=153039X1618868&xs=1&url=https%3A%2F%2Fsmallwonder.world%2Fproducts%2Fsignature-shampoo-conditioner-set%3Fvariant%3D45919400591575] Small Wonder Signature Shampoo [https://go.skimresources.com?id=153039X1618868&xs=1&url=https%3A%2F%2Fsmallwonder.world%2Fproducts%2Fsignature-shampoo-wonder%3Fvariant%3D44509120823511] Small Wonder Signature Conditioner [https://go.skimresources.com?id=153039X1618868&xs=1&url=https%3A%2F%2Fsmallwonder.world%2Fproducts%2Fsignature-conditioner-copy-1] Small Wonder Magic Perfecting Serum [https://go.skimresources.com?id=153039X1618868&xs=1&url=https%3A%2F%2Fsmallwonder.world%2Fproducts%2Fmagic-perfecting-serum%3Fvariant%3D48587112087767] SURI 2.0 Electric Toothbrush [https://go.skimresources.com?id=153039X1618868&xs=1&url=https%3A%2F%2Fwww.trysuri.com%2Fen-us%2Fproducts%2Fsuri-2-sonic-toothbrush-uv-c-led-case] Product reviews on the Skincarma Blog: Explore the Best Sunscreens for Face here [https://www.skincarmanyc.com/best-sunscreens-for-face]. Explore the Best Retinol Face Creams and Serums here [https://www.skincarmanyc.com/best-retinol-face-creams-and-serums]. Explore the Best Vitamin C Serums here [https://www.skincarmanyc.com/best-vitamin-c-serums-for-face]. Explore the Best Niacinamide Serums here [https://www.skincarmanyc.com/best-brightening-serums-for-face-1]. Explore the Best Acne Treatments here [https://www.skincarmanyc.com/best-acne-treatments]. Explore the Best Anti-Aging Creams and Serums here [https://www.skincarmanyc.com/best-anti-aging-creams-and-serums]. Explore the Best Face Creams for Dry Skin here [https://www.skincarmanyc.com/best-face-creams-dry-skin]. Explore the Best Face Creams for Oily Skin here [https://www.skincarmanyc.com/best-face-creams-oily-skin]. The Skincarma® Pod is where indie beauty meets fearless curiosity. Hosted by Carmine, his podcast pulls back the curtain on the beauty industry with sharp insights, candid interviews, and a healthy dose of irreverence. From deep dives into ingredient science to raw conversations with dermatologists, brand founders, and industry insiders, each episode is a no-BS exploration of what really matters in skincare: how to attain and maintain healthy skin. If you’re obsessed with products, passionate about transparency, and love calling out hype, this is the place to learn, question, and glow smarter. The Skincarma® Blog is written and curated by skinfluencer, skincare junkie and Brooklyn writer Carmine Montalto. With 25 years of expertise in beauty across every category, Carmine has helped build multiple consumer brands from the ground up. He’s named 100s of skincare, haircare & makeup products – some of which are probably in your bathroom cabinet right now! And, he’s tested 1,000s of products, the best of which can be found reviewed on his blog at skincarma.com. [https://www.skincarmanyc.com] With the right skincare routine including sunscreen...You CAN change your skin’s destiny!™ Get full access to Skincarma® at skincarma.substack.com/subscribe [https://skincarma.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]
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