“What Do You Actually Do?” — Gary May on Digital Marketing, Consulting, and Accountability in Automotive

Part 1 - From Heartbreak to High Growth: The Real Story Behind Ascent Dealer Services

Most people wait for the “right time” to start a business. Adam Marburger started his in the middle of chaos. In this episode, we get real about what it actually looks like to build something when life is falling apart. Not the polished version. The truth. We talk about: Starting a business in the middle of heartbreak and uncertainty What pressure, responsibility, and resilience actually feel like How becoming a girl dad changes your perspective (and your standards) And why social media isn’t optional if you want real business growth This isn’t a highlight reel. It’s a conversation about grit, identity, and doing the work when it would be easier not to. If you’ve ever felt like life hit you at the worst possible time… this one’s for you. https://www.ascentdealerservices.com/ https://www.facebook.com/adammarburger https://www.linkedin.com/in/adam-marburger/ #SocialGrenade #AdamMarburger #BusinessScaling #AIforBusiness #EntrepreneurMindset #AutomationStrategy #LeadershipGrowth

Stop Wasting Your Ad Budget: Gary May on Vendor Transparency and Retargeting

In this follow-up session, Gary May returns to the Social Grenade Podcast to pull back the curtain on dealership vendor relationships. Gary and Robin discuss why high-performing dealers must demand total transparency, especially when vendors realize their targeting is off-track. The conversation shifts to the critical importance of lead attribution—moving beyond the click to understand exactly what happens once a customer lands on your site. Gary explains the power of smart retargeting, the necessity of tracking conversions from "contacted" to "sold," and why a low CPC often masks a lack of real results. If you want to hold your marketing partners accountable and ensure every dollar is spent in your actual operating region, this episode is a must-watch. linkedin.com imacsweb.com instagram.com #SocialGrenade #GaryMay #DigitalMarketing #DealerTransparency #LeadAttribution #RetargetingStrategy #AutomotiveSales

“What Do You Actually Do?” — Gary May on Digital Marketing, Consulting, and Accountability in Automotive

In this episode, Robin Wilson sits down with automotive industry veteran Gary May to tackle a question many people ask—but few can clearly answer: What do you actually do? Gary walks through the origin of IM@CS (Interactive Marketing & Consulting Services), explaining how the company was built to help dealerships navigate the growing complexities of digital marketing with accountability, strategy, and real consulting—not surface-level metrics or outsourced solutions. The conversation dives into why many agencies rely on vanity KPIs, why copying strategies from other markets often fails, and how dealers can’t afford to ignore broader economic, logistical, and consumer behavior trends. From OEM mandates and white-labeled services to social media storytelling and forecasting what truly moves metal, Gary breaks down what’s missing in today’s automotive marketing landscape. This episode offers an honest, in-depth look at why consulting, education, and understanding context matter more than buzzwords—and why dealerships need partners who look beyond reports and into real-world impact. linkedin.com imacsweb.com instagram.com #SocialGrenade #GaryMay #AutomotiveDigital #G4Analytics #DataIntegrity #DealerMarketing #DigitalAccountability

How to Handle Social Media Haters | Shawn Payne & Robin Wilson Seminar Part 3

Shawn Payne and Robin Wilson break down the final steps of social dominance. Learn why showing your "Sunday Morning Chaos" sells more cars than a window sticker, and how to use TikTok Lives to establish yourself as the go-to finance expert in your city. #CarSalesExpert #TikTokLiveTips #DealershipAuthority #SocialGrenade #ShawnPayne #HandlingHaters

Find Your Viral Content Hook | Shawn Payne & Robin Wilson Seminar Part 2

Shawn Payne and Robin Wilson reveal the "Paper Plate Identity" method to help car sales professionals build an authentic personal brand that converts even with zero followers. #PersonalBranding #CarSalesHooks #AuthenticMarketing #SocialGrenade #ShawnPayne #RobinWilson